social usability @ wud 2009-11-12
TRANSCRIPT
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The unstoppable coming
of Social Usability
Gianandrea Giacoma & Davide ‘Folletto’ Casali
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unstoppable?!?
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...ok, we have exaggerated, but...
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Everything is social.
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...even if you don’t think about it
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...even if you don’t think about it
...even if you don’t want it
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...even if you don’t think about it
...even if you don’t want it
...even if it doesn’t seem
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The walkmanDesigned to isolate oneself,
used to connect people.
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A personal toolused to create text... to be shared.
Word
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Designed to divide,
it’s a meeting point for teenagers.
The wall
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Positive
I want social
dynamics
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Negative
I want to avoid
social dynamics
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how does it happen?
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Learnability
Efficiency
Memorability
Errors
Satisfaction
USABILITY
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USABILITY
SOCIAL
USABILITYInterpersonal Relations
Identity
Communication
Group Emergence
Learnability
Efficiency
Memorability
Errors
Satisfaction
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Interpersonal Relations
Identity
Communication
Group Emergence
How easy is it to find other people?How easy is it to connect to other people?
How easy is it to keep those connections active?
How relevant are those connections?
SOCIAL
USABILITY
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SOCIAL
USABILITYHow rich is one’s personal identity expression?
How much are interests and passions expressed?
How much are personal distinctive traits shown?
How much is privacy management detailed?
Interpersonal Relations
Identity
Communication
Group Emergence
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SOCIAL
USABILITY
How fast can a message reach the other person?
How many messages can one handle efficiently?How easy is it to handle conversations (1-to-1, 1-
to-some, 1-to-many)?
Interpersonal Relations
Identity
Communication
Group Emergence
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SOCIAL
USABILITY
How easy is it to create groups?
How active are groups once estabilished?
How long do they last?
How much is it important to be part of a group?
Interpersonal Relations
Identity
Communication
Group Emergence
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How can I analyze it?How can I evaluate it?
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User tests(you would have never guessed it, uh?)
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let’s see it in action!
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
MySpace Facebook
?
PROFILE PAGE PROFILE PAGE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
MySpace Facebook
MySpace
PROFILE PAGE PROFILE PAGE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
MySpace Facebook
?
WHOLE SITE WHOLE SITE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
MySpace Facebook
WHOLE SITE WHOLE SITE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
FriendFeed Facebook
?
HOME HOME
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
FriendFeed Facebook
FriendFeed
HOME HOME
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
LinkedIn Google Wave
?
WHOLE SITE WHOLE SITE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
LinkedIn Google Wave
Google Wave
WHOLE SITE WHOLE SITE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
Flickr DeviantArt
?
WHOLE SITE WHOLE SITE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
Twitter Jaiku
?
PROFILE PAGE PROFILE PAGE
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Who does itbetter?
1. Interpersonal Relations
2. Identity3. Communcation
4. Group Emergence
Twitter Jaiku
PROFILE PAGE PROFILE PAGE
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interestingly enough...
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an avatar isn’t just an avatar
World of Warcraft Second Life
same digital artifact
different psychosocial impact
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is something missing?
Person
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Person
Socially-enabled system
Person
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SocialUsability
Person
Socially-enabled system
Social Usability
connects the personto a system with
social dynamics.
Person
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Social
Usability?
Person
Socially-enabled system
Alone, it isn’t
enough: people
socialize, but why?
Person
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Social
Usability
Relational
Motivations
Person
Socially-enabled system
We need the
people’s
motivation.
Person
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Social
Usability
Relational
Motivations
Person
Socially-enabled system
Functional
Needs
CircadianActivity
Flow
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Motivational Design
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what do you think?
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Gianandrea Giacoma
Davide Casali
ibridazioni.com
intenseminimalism.com
@folletto
World Usability DayMilan, 13 novembre 2009
worldusabilityday.org