1. SOCIALE MEDIER HOS MOTONATION Af David Zyberchief HansenWWW.YOUTUBE.COM/ZYBERCHIEFIUSA1

2. AGENDA Hvem er jeg? Hvem/hvad er Motonation?At fatte sig i korthed Hvad er Social Media Marketing for mig? Hvad er Content Marketing? Hvad har jeg lavet i min praktik? Andres eksemplerHvis nogen kommer tilat kede sig, prv atgoogle Zyberchief ogfind p gode sprgsmltil bagefterWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 2 3. LE CHIEF David Hansen, 1986 BDE08 Semi Classic Zyberchief.com (Hjemmesider og foto) Yndlingsfarve: Rd Fra ingenir til forretningsudvikler Praktik i Californien efterr 2012 (15/7-15/12) Afgangsprojekt for LearningLink/AchieversWWW.YOUTUBE.COM/ZYBERCHIEFIUSA3 4. Eksklusiv distributr af motorcykelbekldning i hele Nordamerika San Diego, LA, NJ (USA), Canada, Italien, Pakistan, Kina, 13 fastansatte + salgsagenter Segment*: 25-44 rige mndWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 4 5. SDAN S DER UDWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 5 6. SDAN S DER UDWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 6 7. SDAN S DER UDWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 7 8. OPGAVER I PRAKTIKKENTaskShow room Making sure it looks appealing. Rearranging once in a while. Make sure new stuff is up with tags and old stuff is down. MakeE-bay List stuff and send stuff. Take pictures of the things and describe the flaws. Copy description from website. Every Monday orTuesday (Friday is a bad day to choose)FacebookPost funny motorcycle life related pictures and quotes. Make competitions. Befriend our sponsored riders and press connections.Rider stories goes here as notes.YouTube Make product videos, product tips and tricks, competitions, interiviews.Twitter Make sure it tweets our youtube and facebook updates. Befriend our sponsored riders and press connections.BlogspotUpload product reviews, rider news and other stuff from Bill and press.Press relationSend out products for review on the order from Bill.3-step gas back Check inbox for any uploads. Review uploads, post on youtube and send response to submitter.WWW.YOUTUBE.COM/ZYBERCHIEFIUSA8 9. $oCIAL MEDIA MARKETINGWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 9 10. SocialVrdiNetvrkMedia MarketingWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 10 11. CONTENT MARKETING Content marketing is any marketing format that involves the creation and sharing ofmedia and publishing content in order to acquire customers. Content Marketings basicpremise is to provide some valuable information or entertainment content that stops short of a direct sales pitch or call to action, but which seeks to positivelyinfluence a customer in some way. This information can be presented in a variety of media, including news, video, whitepapers, ebooks, infographics, case studies, how-tos, Q&As, photos, etc.. WikipediaWWW.YOUTUBE.COM/ZYBERCHIEFIUSA11 12. CENTER OF GRAVITY In social media marketing, the center of gravity the focus of the marketing activity is located within the social networks themselves. When marketers operate social mediacampaigns, they are operating inside of Facebook, inside of Twitter, insideof Google+, etc. As they produce content, they place it inside of these networks. brand awareness + customer retention/ satisfaction In contrast, the center of gravity for content marketing is a brand website whether itbe a branded URL like AmericanExpress.com or a microsite for a brands specificproduct, like Amexs Open Forum. Social networks are vital to the success of contentmarketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as adistributor of links back to the content on the brands website not as containers of thecontent itself. lead conversion or purchaseKilde: contentmarketinginstitute.comWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 12 13. KANALERWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 13 14. ML OG PLANLGNING YoutubeFacebookTwitter Subscribers ViewsLikesFollowers Status49 120,000745 29 Goal 100 200,000 1,50050Youtube 1 video every 3rd weekFacebook2-3 times per weekBlogSpotTwice a weekTwitter Twice a weekWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 14 15. MIN FRSTE POST, HVORFOR?WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 15 16. VIRKNINGWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 16 17. CAPTIONSWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 17 18. CAPTIONSWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 18 19. SPONSORSHIPS-PR-BRANDWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 19 20. VEMAR PRE-PRODUCTION COLOR SCHEEMCAMPAIGNWWW.YOUTUBE.COM/ZYBERCHIEFIUSA20 21. ALLIANCE MED FORHANDLERWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 21 22. BANG!WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 22 23. VI PRVER IGENWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 23 24. HUSKELISTE VED KONKURRENCER Kort og prcist: Hvad vinder man, og hvad skal man gre for det? Prmien kan kun blive for lille! Indsatsen kan kun blive for stor! Er der nogle begrnsninger? Hvornr bliver vinderen udtrukket og hvordan fr man besked? Distancer dig fra mediet (Facebook har intet med denne konkurrence at gre) Benyt en srskilt e-mail-adresse til konkurrencerWWW.YOUTUBE.COM/ZYBERCHIEFIUSA24 25. KONKURRENCERWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 25 26. WINNER SHOTWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 26 27. VIDEO VIDEOWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 27 28. THE SEXY TOILET SCENE /THE TOILET SCENE (NOTHING TO HIDE)WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 28 29. 3-STEP GAS BACKML: Vemar (Lorte brandvrdi) comeback? Viralt? Sjovt? Strre salg?WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 29 30. INSPIRATION FRA INTELWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 30 31. WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 31 32. FAN OR NOTWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 32 33. NR DET IKKE LIGE GIR POTEWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 33 34. HOW TO VIDEOERWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 34 35. PRODUCENT PRSENTATIONWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 35 36. PRODUKT PRSENTATIONWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 36 37. PRO RIDERS Online netvrk gr det nemmere at arbejde sammen i den virkelige verdenWWW.YOUTUBE.COM/ZYBERCHIEFIUSA37 38. VEBINARS B2B eller B2C? Checklist Kig ind i kameraetWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 38 39. SPREECAST.COM Gratis Nemt at stte op og dele God chatfunktion Mange seere Kan have flere kanaler Optager og gemmer alt, ogs chat Offentligt eller privat Integration til de sociale medierWWW.YOUTUBE.COM/ZYBERCHIEFIUSA39 40. BAG SKRMENWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 40 41. GODT OG BLANDETWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 41 42. HUSK AT FRE STATISTIKWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 42 43. HVEM ER DET VI HAR MED AT GRE?WWW.YOUTUBE.COM/ZYBERCHIEFIUSA43 44. SEX SLGERWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 44 45. HVAD KAN G GALT?WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 45 46. HUSK NU LIGE REGLERNEWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 46 47. KONTORET LUKKER ALDRIG!!WWW.YOUTUBE.COM/ZYBERCHIEFIUSA 47 48. HVAD VISITKORT OGS KAN BRUGES TILWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 48 49. NYE FAGWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 49 50. HUSK AT LINKE I DEN VIRKELIGE VERDENWWW.YOUTUBE.COM/ZYBERCHIEFIUSA 50 51. TAK FOR I DAG David Hansen aka. Zyberchief80450@hih.au.dk eller dh@zyberchief.com Mobil: 29 66 54 01WWW.YOUTUBE.COM/ZYBERCHIEFIUSA51