sorabh bajaj unisys social media_ieg_2013_feb
DESCRIPTION
SOCIAL MEDIA FOR COLLABORATION AND INNOVATION by Sorabh BajajTRANSCRIPT
Information Excellence informationexcellence.wordpress.com
Information Excellence2013 Feb Knowledge Share Session
The best way to put distance between you and the crowd is to do an outstanding job with information.
How you gather, manage, and use information will determine whether you win or lose.
SOCIAL MEDIA FOR
COLLABORATION AND
INNOVATION
Sorabh Bajaj
Agenda
Social Media beyond “Presence”
We have Knowledge Management then why Social
Media for internal collaboration?
KPN- social media to strengthen employee
connections
Intuit did it
How Unisys did it?
Critical Factors
2
Social Media beyond “Presence”
Social Media Presence
Twitter followers and Facebook likes
Marketing Plan to leverage social networks
Reality: 70% of the extra profit from social
technologies has nothing to do with marketing
Benefits come from
Collaboration/innovation
Integration with the supply chain
3
Source: http://blogs.hbr.org/cs/2013/01/look_beyond_a_socia_media_presence.html
Why Social Media? We have KM 4
Knowledge has been treated as finite asset that can be contained in computer system
Reality: Knowledge is infinite resource and it knows no boundaries
Do not try to containerize knowledge but enhance it through collaboration
Collaboration happens through:
Wiki- co-create a document
Micro blogs- keep people informed
Next Gen PM tools- SharePoint is an example
Some Trivia
80% of meetings involving Sr. execs are informational in nature
25-30% of the time is spent in finding information by knowledge workers
Source: McKinsey Global Institute
Case of KPN
Dutch telecommunications major observed
unexpected benefits
Modem test volunteers
Blog by HR director created positive sentiment
5
Source: http://blogs.hbr.org/cs/2013/01/look_beyond_a_socia_media_presence.html
“The McKinsey Global Institute estimates that this change alone can
improve employee productivity by up to 25%”
Intuit’s Innovation Management 6
Created Intuit Brainstorm to launch an innovation initiative
Broke down barriers for communication between silos
Innovation development timeline decreased by 60% (from 13 months to 5 months)
Idea creation increased a reported 1,000%
Participation in idea creation increased 500%
More than 3,800 ideas were generated
Source: Apco Worldwide-unleashing-the-power-of-internal-social-media
Unisys lead the way 7
Source: http://http://www.scottmonty.com/2011/11/infographic-5-companies-that-are.html
Critical Factors for successful roll out of
Social Media at enterprises 8
Strategy: Be sure there is buy-in and engagement from senior executives
who are willing to lead by example
Alignment: Get involvement from stakeholder groups across the company
Technology: Determine the right mix of tools and technologies
Pilot: Identify pilot groups like Unisys did with the sales team
Governance: Establish guidelines for governance
Communications: Develop a communications plan
Metrics: Identify hard business metrics like increasing speed to innovation
or speed for winning new business
Implementation: Create process for enterprise wide implementation new
skills needed for success like social media literacy
Twitter: @SorabhBajaj
LinkedIn: http://in.linkedin.com/in/sorabhbajaj
Thanks for attending the session!
Information Excellence informationexcellence.wordpress.com
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