st. paul chamber of commerce - social media
DESCRIPTION
Presentation given by Jeff Sauer to the St. Paul Area Chamber of Commerce entitled "the Do's and Don'ts of Social Media Integration"TRANSCRIPT
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The Do’s and Don’ts of Social Media Integration
Presented by Jeff Sauer to St. Paul Area
Chamber of Commerce
April 27, 2011
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Agenda
ü Who uses social media? ü Why use social media? ü Do’s and don’ts for social media ü Platform specific recommendations
– LinkedIn – Twitter – Facebook
ü Questions?
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Who Uses Social Media?
133,623,529 unique visitors/month
PEOPLE!
23,573,178 unique visitors/month
Visits data from March 2010 study by Web Trends: hIp://webtrends.about.com/b/2010/03/15/the-‐top-‐10-‐most-‐popular-‐social-‐networks.htm
15,475,890 unique visitors/month
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Why Use Social Media?
ü Increase awareness ü Reputation management ü Customer service ü Learn about your customers ü Customer feedback ü Improve customer satisfaction ü Client engagement ü Targeted marketing ü Relationship building
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Do’s and Don’ts for
Social Media
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Why Social Media?
ü Who should use it? There is a reason for just about everyone to use social media
ü What is the value? Connecting people and businesses
ü When will it go away? Most signs point to elements of social media staying popular for years to come
Social Media
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The DO’s of Social Media
Engage in Social Networks
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The DON’Ts of Social Media
Personal Primarily Business to Consumer
Business Primarily Business to Business
Business & Personal
Don’t take a “one size fits all” approach
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The DO’s of Social Media
Integrate Social Media with Tradi]onal Media
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The DON’Ts of Social Media
? Don’t let the choices overwhelm you
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The DON’Ts of Social Media
Don’t forget to measure results
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Specific Do’s and Don’ts for
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LinkedIn and Social Media
ü Who should use it? Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness
ü What is the value? Stay connected with professional contacts. Generate opportunities to expand career and generate new business
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The DO’s of LinkedIn
Instant credibility
Ask for recommenda]ons and gain as many contacts as possible. Mul]ple recommenda]ons = instant credibility!
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The DO’s of LinkedIn
Presenta]ons Sales Collateral
Take advantage of all func]onality provided by LinkedIn to make your profile more engaging and stand out from others
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The DO’s of LinkedIn
Update your status with professionally related informa]on (TIP: Link Your TwiIer Account to make this easier)
LinkedIn User
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The DONT’s of LinkedIn
Don’t double post the same informa]on…
…Or post all at once
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The DO’s of LinkedIn
Join groups relevant to your industry and interests
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The DONT’s of LinkedIn
Don’t allow your inbox to be cluIered with group updates
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Specific Do’s and Don’ts for
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Twitter and Social Media
ü Who should use it? Those looking for a friction-‐free and concise communication channel
ü What is the value? Real-‐time communication, easy to pass on information to others and makes people more accessible
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The DO’s of Twitter
Find efficient ways to “Tweet” and share what you know
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Join niche topic conversa]ons
The DO’s of Twi>er
Don’t limit to just one community
Contribute to many communi]es for maximum coverage. In this example, our message goes to: • Interac]ve Marke]ng Associa]on • Local Social Media Coffee Group • Well Known Marke]ng Group • Charitable Organiza]on
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The DO’s of Twitter
Take advantage of the ease of conversa]on
Which one is the billionaire?
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Don’t be shy in mee]ng new people
The DON’Ts of Twi>er
Industry peer met at a mee.ng for twi4er users in the area
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Specific Do’s and Don’ts for
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Facebook and Social Media
ü Who Should Use It? Brands looking to engage with consumers consistently with a goal of 1:1 Communication
ü What’s the value? With over 500 Million registered users, it is one of the most visited properties on the web
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The DO’s of Facebook
Create a page on Facebook for just about anything
Pages for: • Companies • Community • Professional Organiza]on • Networking • Hobbies • Other Niches
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The DO’s of Facebook
Integrate Facebook into your Website with Fan Boxes and “Like” BuIons
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The DO’s of Facebook Update your Facebook status
regularly
Don’t update more than 2x per day Don’t update less than once a week, your fans may forget about you
Update as needed for special occasions and ]me sensi]ve informa]on
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The DO’s of Facebook
Create engaging messages that encourage interac]ons with Facebook fan page
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The DON’Ts of Facebook Post the same offer/status all of the ]me
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The DON’Ts of Facebook
Don’t over-‐share
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More Best Practices for
Social Media
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The DO’s of Social Media
ü Update consistently, but not too often ü Start with people you know in real life ü Share useful information with your network ü Embrace new mediums (like mobile) ü Make yourself aware of privacy rights ü Take private conversations offline
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The DON’Ts of Social Media
ü Don’t overdo it ü Don’t waste time with irrelevance ü Don’t update all at once ü Don’t flood your followers with things they don’t
care about ü Don’t make private thoughts public ü Don’t abuse it ü Don’t wait until everything is perfect
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About Three Deep
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Three Deep Brands Three Deep Clients
38
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Three Deep -‐ What We Do
Strategic Services Interac]ve Marke]ng Research
Customer Rela]onship Management
Social Media Strategy
Sales and Marke]ng Alignment
Search Engine MarkeDng Paid Search Marke]ng
Search Engine Op]miza]on
Website Conversion
Landing Page Op]miza]on
InteracDve MarkeDng Campaign Management
Email Marke]ng
Social Media Engagement
Repor]ng and Analysis
Technology Services CRM Integra]on
Website Development
Database Marke]ng
Web Services
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Questions?
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Contact Jeff Sauer
Jeff Sauer Partner Director of Interactive Marketing www.threedeepmarketing.com [email protected] 651-‐777-‐6601 180 E 5th Street Suite 910 St. Paul, MN 55101 @threedeep
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THANK YOU!
Three Deep Marketing 180 E. 5th Street, Suite 910 | Saint Paul, MN 55101 651-789-7701