stanje pr profesije u bih
TRANSCRIPT
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Stanje PR profesije u BiH
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Broj ispitanika
2008.
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Broj ispitanika
2011.
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PRofesionalnoiskustvo ispitanika
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Koliko dugo se bavite poslom koji obavljate?
0 10 20 30 40 50 60 70
Do 1 god.
Od 1 do 3 god.
Od 3 do 5 god.
Preko 5 god.
10%
30%
13%
47%
5,6%
14,1%
15,5%
64,8%
2011
2008
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-‐ovci bi trebali...
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...imati znanja i potrebneza uspjeh u PR-‐u?
1. Planiranje i postavljanje ciljeva
2. Identifikovanje problema i trendova u okolini
3. Dobra komunikacija i javni nastup
4.
5. Motivisati, savjetovati i utjecati na druge
6. Adekvatno savladati stres
7.
2008.
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...imati znanja i potrebneza uspjeh u PR-‐u?
1. Planiranje i postavljanje ciljeva
2. Dobra komunikacija i javni nastup
3. Identifikovanje problema i trendova u okolini
4.
5. Motivisati, savjetovati i utjecati na druge
6.
7. Adekvatno savladati stres
2011.
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PR praksa u organizacijama
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P: Da li u organizaciji u kojoj radite postoji posebnoodjeljenje ili osoba koja se bavi odnosima sa javno u?
80%
20%
Da
Ne 81,70%
19,30%
Da
Ne
2008. 2011.
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P:
76%
21%3%
Da
Ne
77,50%
21,10%1,40%
Da
Ne
2008. 2011.
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P:
39%
47%
14%Da
Ne u dovoljnoj mjeri
Ne
33,80%
43,70%
7,00%
15,50%
Da
Ne u dovoljnoj mjeri
Bez odgovora
Ne
2008. 2011.
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P:
0% 10% 20% 30% 40% 50%
TV
Radio
Internet portali
32%
28%
21%
19%
41%
26%
18%
15%
2008
2011
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P:
0,00% 10,00%20,00%30,00%40,00%50,00%
Finansijska sredstva za realizaciju PR aktivnosti
Nerazmjevanje medija kroz odnose sa njima
Ostalo
39,70%
41,40%
20,70%
12,10%
32,80%
20,70%
41%
31%
15%
3%
9%
2008
2011
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P:dodatnu edukaciju?
Bez odgovora
Jednom u dvije godine
Nikada nisam pohadjao/la dodatne edukacije
1,40%
33,80%
53,50%
9,90%
1,40%
0%
23%
67%
7%
3%
2008
2011
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Online PR
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0% 20% 40% 60% 80% 100%
Web site institucije/
You tube
87,3
40,8
14,1
14,1
11,3
23,9
12,7
46,5
1,4
28,2
60,6
29,6
7
12,7
9,9
Svakodnevno
Ponekad
Nikada
Bez odgovora
P: Da li u svakodnevnom radu, u poslovne
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2,8
39,457,7
Bez odgovora Da Ne
P: radite ima nalog na Facebooku?
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P: Ko upravlja i vodi nalog na FB?
14%
7%
68%
7% 4%
Bez odgovora PR sektor Neko drugi
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P:edukaciju iz PR-‐a?
56,30%
40,80%
1,40% 1,40%
Da, ponekad
Ne, nikada
Bez odgovora
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8,5
91,5
DaNe
78,9
21,1
DaNe
P:
P:
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