Star Theory

Richard Dyer

Dyer believed that pop stars have identities that aren’t restricted by their music. The true persona of an artist has a lasting brand amongst a wider market.

Madonna is an example of the star image. Other well known stars are recognised through advertising like;

Star theory-construction

Stars tend to be constructed by having an artificial images.

Katy Perry

“A star is an image not a real person that is constructed out of a range of materials.”

The effect of the industry and Audience on Star’s.

As all artist stars must appeal to an audience.

Record companies need to nurture stars to appeal to audiences.

Boy bands are all very similar.

“Stars are commodities produced and consumed on the strength of their meaning.”

The culture and ideology.

Stars tend to represent shared cultural values and attitudes to sell a certain ideology, this again enhances “star quality”.

The character and personality

Stars provide the audience with ideas of what their supposed to conveyed, therefore providing a difference, for example thin or fat.

Second album syndrome, this is were the artist is unable to sustain their persona over time, for example (one hit wonder) James Blunt, “you’re beautiful” reached no.1 in March 2006. But fans dropped the next single “goodbye my lover "had only reached No.66.

Madonna is an example of changing you character over the period of time. With every album.

Pop star’s personas need revamping.

Star Image Motif

Running theme for an artist.

-logo

-font style.