Marketing Cng Hng Khng

Trnh T Anh

2013

Chng 1: Gii thiu chung v Markeitng v qun tr Marketing (6T)

Khi nim Qun tr Marketing Vai tr qun tr Marketing Gi tr v s tha mn ca khch hang Qu trnh marketing v qun tr marketing

Chng 2. c im kinh doanh ti Cng Hng Khng (12T)

c im kinh doanh ti Cng HK Khch hng v sn phm ca CHK Phn tch mi trng marketing Cng HK Phn khc th trng v xc nh khch hng

ca Cng HK

Chng 3. Lp k hoch v Chin lc Marketing Cng HK (9T)

Lp k hoch Marketing Cng HK nh v - Chin lc nh v Cng HK Chin lc ko di chu k sng ca

dch v ti Cng HK Thit k chin lc Marketing cho

tng quy m Cng HK

Chng 4. Xy dng chng trnh Marketing cng HK (15T)

Qun tr dch v ti cng HK Qun tr chnh sch gi Qun tr cung ng dch v Qun tr chiu th Qun tr con ngi

Qun tr quy trnh/ h thng Trit l doanh nghip

Chng 5. T chc, thc hin v kim tra Marketing ti Cng HK (3T)

T chc v thc hin cc chng trnh Marketing

nh gi v kim tra cc hot ng Marketing

Chng 1. Gii thiu chung v Qun tr Marketing

Gii thiu chung v qun tr Marketing

Cng vic ca Marketing l bin cc nhu cu x hi

thnh nhng c hi sinh li

L 1 qu trnh qun l mang tnh x hi nh m cc c nhn c th c c nhng g h cn v mong mun thng qua vic to ra, cho x hi, bn v trao i nhng sn phm c gi tr vi nhng ngi khc

Marketing l g????

Cc khi nim chnh ca Marketing

Nhu cu, mong mun, yu cu

Gi tr, chi ph, s hi lng

Trao i, giao dch, cc mqh

Marketing, ngi lm Marketing

Sn phm Th trng

Vy th no l

L qu trnh lp k hoch v thc hin k hoch , nh gi, khuyn mi v phn phi hng ha, dch v v tng to ra s trao i vi cc nhm mc tiu, tha mn nhng mc tiu ca khch hng v t chc

Qun tr Marketing??

Qun tr Marketing

L mt qu trnh qua mt t chc quan h mt cch sng to, c hiu qu v c li vi th trng

L ngh thut sng to v tha mn khch hng mt cch c li

L a ng hng ha v dch v n ng ngi, ng a ch, ng thi gian, ng gi v thng tin chnh xc cng khuyn mi

Vai tr qun tr Marketing

L mt qu trnh qua mt t chc quan h mt cch sng to, c hiu qu v c li vi th trng

Nhu cu c kh nng thanh ton

m Bng Khng

Tim n Gim st

Tht thng Va

Qu mc C hi

nh hng v th trng

Quan im sn xut

Quan im sn phm

Quan im bn hng

Quan im Marketing

Quan im Marketing x hi

Gi tr v s tha mn ca khch hng

Mc tiu ca chng ta vi t cch l mt cng ty l m bo dch v cho khch hng, nu khng c tt nht th cng phi ni ting Sam Walton Wal-Mart

Gi tr dnh cho khch hng l chnh lch gia tng gi tr ca khch hng v tng chi ph ca khch hng

ton b nhng li ch m khch hng trng i mt sn phm hay dch v nht nh

Gi tr ca khch hng

Cc yu t quyt nh gi tr dnh cho KH

Tng gi tr ca KH Tng chi ph ca KH

Gi tr SP

Gi tr

hnh nh

Gi tr

nhn s

Gi tr

dch v

Gi tin

Ph tn tinh thn

Ph tn

cng sc

Ph tn thi gian

S tha mn ca khch hng

L mc ca trng thi cm gic ca mt ngi bt ngun t vic so snh kt qu thu c t sn phm (hay sn lng) vi nhng k vng ca ngi

S tha mn ca khch hng

Kinh Nghim

mua sm

K

vng

kin bn b, ng

nghip

Ngi lm Mar

i th Cnh tranh

Theo di v nh lng

H thng khiu ni v gp

iu tra s tha mn Khch hng

ng gi ngi i mua sm

Phn tch nguyn nhn mt Khch hng

Phng php

Kh nng sinh li ca khch hng Bc kim tra cui cng

Chin lc to dng lng trung thnh ca khch hng

Chng trnh Marketing tn sut - FMP

Chng trnh Marketing cu lc b

Barbara - Customer Satisfaction - ANZ Bank Ad.mp4

Loi cng ty Nhng cng ty lm cho s vic xy ra

Nhng cng ty ngh l mnh lm s vic xy ra

Nhng cng ty ng nhn s vic xy ra

Nhng cng ty thc mc iu g xy ra

Nhng cng ty khng bit mi th xy ra

Phn phi Phc v

Chn TT im tp

trung

Dch v

Phn phi

Q.co Kh.mi

Bn

nh gi

T lm

Qu trnh Marketing

Thu mua

Thit k

SP

Lm ra SP Tiu th sn phm

Q. Co

Phn khc TT

nh v tr gi tr

Pht trin SP

Pht trin DV

nh gi

Mua ngoi

T lm

LL bn hng

KM bn hng

La chn GT m bo gi tr Thng bo GT

Tun t ca qu trnh vt cht truyn thng

Tun t sng to v cung ng gi

To ra gi tr

Qu trnh Marketing

Bao gm vic phn tch nhng c hi marketing, nghin cu v la chn th trng mc tiu, thit k cc chin lc marketing, hoch nh cc chng trnh marketing cng c t chc, thc hin v kim tra n lc marketing

Qu trnh qun l Marketing

Phn tch cc c hi marketing

Nghin cu & la chn th trng MT

Thit k chin lc, lp k hoch marketing

Hoch nh cc chng trnh marketing

T chc, thc hin, kim tra n lc marketing