#SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Download #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

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Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother?


<ul><li> My SXSWi 2014 Session Recaps + Other Notes Mike Standish Senior Creative Director @MikeStandish </li> <li> The Archetypes of SXSW Interactive SXSW Interactive attendees fall into many categories, but there is one predominant type of character, and apparently Im it: The chunky-glasses- wearing hipster. Heres some proof from my Chicago colleague Whitney Beatty. Perhaps, though, theres a downside to my appearance. </li> <li> SELECT SESSION NOTES MSLGROUP | PBJS </li> <li> Visually Turning Complexity Into Clarity One Takeaway: Use hand-drawn sketches to get people to embrace the notion that a design is unfinished and malleable. Computer renderings can be intimidating. Useful People + Resources: @Viegasf Research Scientist, Google @Grahaphics Graphics/Multimedia Editor, NYT @KarlGude Graphics Editor Michigan State U/Newsweek Wind Visualization: http://www.Hint.fm/wind/gallery Mariano Rivera: King of Closers: http://www.grahaphics.com/Mariano-Rivera-King- of-the-Closers </li> <li> Generation Mash-Up: Y Bother? One Takeaway: The technology you grow up using has a profound effect on the way your brain works, and the way you interact with others. Useful People + Resources: @PeteCashmore Founder, Mashable @Fleurot5 CEO, MSLGROUP @JoannaColes Editor-in-Chief, Cosmopolitan </li> <li> Edward Snowden: A Virtual Conversation One Takeaway: Its not about preventing the NSA from catching criminals. Its about preventing the bulk surveillance of citizens with no cause. Useful People + Resources: @Csoghoian Principal Technologist, ACLU @BenWizner Director, ACLU Speech/Privacy/Tech Project CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/ </li> <li> A Conversation with Neil deGrasse Tyson One Takeaway: There is so much to be impressed with in the universe, I dont want you to be distracted by what is not. Useful People + Resources: @neiltyson Astrophysicist Cosmos: A Spacetime Odyssey: http://www.cosmosontv.com/ My MSL Blog/Recap: http://northamerica.mslgroup.com/network/con versations/2014/03/13/a-promise-to-remain- curious-about-the-universe/ </li> <li> The New Digital Age One Takeaway: Autocratic governments have shifted from trying to shut down the Internet to instead attempting to infiltrate it in order to manipulate their citizenry. Useful People + Resources: @JaredCohen Director of Google Ideas @EricSchmidt Executive Chairman, Google The New Digital Age: Transforming Nations, Businesses, and Our Lives http://www.amazon.com/New-Digital-Age- Transforming-Businesses/dp/030794705X/ </li> <li> The Future of Genetics in Our Everyday Lives One Takeaway: Theres still a degree of GATTACA-like fear involved in sending your DNA to a testing company, but the personal and cultural benefits may yield tremendous benefits. Useful People + Resources: ANNE WOJCICKI Anne Wojcicki is a biotech analyst, biologist, and CEO of 23andMe, a consumer genetic- testing startup. @23andMe 23andMe.com http://www.fastcompany.com/person/anne- wojcicki </li> <li> LEARNINGS MSLGROUP | PBJS </li> <li> Event Marketing Can Be Weird </li> <li> Dont Even Bother Trying to Eat Healthy </li> <li> Forget About Normal Sleep Patterns </li> <li> Our Colleagues from Around the World are Awesome </li> <li> SEE YOU NEXT YEAR, SXSW </li> </ul>