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8/11/2019 Synopsis Iipm Rahulbhargava

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SYNOPSIS FOR THESIS WORK

A STUDY ON PIZZA HUT DELIVERY

SUBMITTED TO: SUBMITTED BY:PROF. SUMANTA SHARMA RAHUL BHARGAVA

PROF.VIJAY KUMAR BODDU FW 2008-2010

SECTION F 10


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THESIS SYNOPSIS

DETAILS OF THE STUDENT

N!"# RAHUL BHARGAVA

B!$%& FW 08 10

S'#%(!)(*!$(+, MARKETING FINANCE

S#%$(+, F10

P&+,# N+ 8180/0/

E"!() I !&3)4&!5!6!175"!().%+"

DESIRED AREA OF RESEARCH Marketing

TITLE OF THE THESIS

A study on the pizza delivery concept, known as PHD

RESEARCH OBJECTIVE

What are the key facets of Pizza Hut Dei!ery

What co"#etition $oes this conce#t face fro" the cose co"#etitor Do"ino%s

To con$uct a consu"er sur!ey an$ i$entify their satisfaction &ith 'Pizza Hut

Dei!ery' in Dehi(

INTRODUCTION TO THE AREA OF RESEARCH

Pizza Hut is the ea$ing casua $ining restaurant in In$ia( Pizza Hut "a$e its foray into

In$ia &ith a restaurant in Bangaore in )une *++, an$ &as the first internationa


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restaurant chain to enter this category an$ can -e cre$ite$ &ith #ioneering the #izza

"arket in In$ia( Its great tasting #izzas an$ tra$e"ark $ining e.#erience ha!e "a$e it

#ossi-e for the co"#any to register a $ou-e/$igit gro&th an$ scae u# its #resence to its

current size( With a 01 #er cent "arket share of the eating/out "arket an$ o!er 123222

footfas #er $ay across the country3 Pizza Hut is geare$ to #ro!i$e $iners &ith the i$ea

#ace to -ui$ "e"ories an$ reationshi#s o!er $eicious foo$(

Pizza Hut is one of the fagshi# -ran$s of Yu"4 Bran$s3 Inc(3 &hich aso has 5673 Taco

Be3 89W an$ ong )ohn Si!er%s un$er its u"-rea( Pizza Hut is the &or$%s argest

casua $ining restaurant chain &ith o!er *;3222 restaurants across +1 countries an$ *3 &hich has area$y -eing triae$ in

the U5 an$ Irean$( The stores ha!e a hot an$ fast $ei!ery #oicy that offers in/store

custo"ers &e- access an$ iPo$ $ocks &hie they &ait( It aso offers ho"e $ei!ery an$ an

onine ser!ice that is aso PHD -ran$e$(

SCOPE OF THE STUDY

The stu$y of the ne& conce#t

Why &as it aunche$

What effect &i it ha!e on the Pizza Hut%s -ran$ i"age

What are the -enefits to custo"ers

What kin$ of #ro"otiona toos Pizza Hut has use$ to #ro"ote the conce#t(


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RESEARCH METHODOLOGY

Pri"ary $ata &i -e coecte$ fro":

Officias of Pizza Hut

Sur!ey of *22 7usto"ers in Dehi

Secon$ary $ata &i -e coecte$ fro" Internet(

JUSTIFICATION FOR CHOOSING A PARTICULAR RESEARCH PROPOSAL

Pizza Hut Dei!ery stan$s for hot an$ tasty #izzas( PHD is the Pizza Hut $ei!ery #ace

&ith $ifferent "enu an$ $ifferent offers( PHD is kno&n for its ne& offers e!ery

no& an$ then( Whie cose co"#etitor Do"ino%s is -usy #ro"oting its Dine/in

outets3 it &as necessary for Pizza Hut to #ro"ote $ei!ery( 8s a fre?uent !isitor to

Pizza Hut3 I a" #ersonay con!ince$ that this conce#t &i hit the In$ian "arkets

&ith success( But a carefu stu$y is re?uire$ to see &hat other Pizza eaters in In$ia

fee a-out this conce#t(

DETAILS OF THE ETERNAL GUIDE

@anesh Maikhuri

synopsis iipm rahulbhargava

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