talk it_oracle_나정옥_110803
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Jung Ok Nah / Master Principal Consultant
Exadata & Appliance Solution Consulting, Oracle APAC
What Extreme Performance Means for Your Business
Big Data Gets BiggerEstimated Growth in Digital Data 2009-2020
* 1 Zettabyte = 1 billion Terabytes
Source: McKinsey Global Institute, Big Data: The next frontier for innovation, competition and productivity, May 2011
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5
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Zett
ab
yte
s*
Data will grow 44x between 2009 and 2020
Data volume is growing 40% per year
5 billion mobile phones in
use in 2010
30 billion pieces
of content shared on
Facebook/month
235 TB of data
collected by US
Library of Congress
in April 2011
15 out of 17 sectors in the US
have more data
stored per company
than the Library of
Congress
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Business Value of Extreme Performance
Make Better Decisions
• Analyze more data
• Conduct robust analytics
• Make real-time decisions
Improve Productivity
• Foster innovation
• Streamline processes
• Do more with less
Achieve Fast ROI
• Speed time-to-market
• Enrich customer loyalty
• Lower IT costs
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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost
Improve Productivity
Achieve Fast ROI
• Deliver continuous availability
• Use Oracle ecosystem
• Consolidate on a private cloud
• Deploy system quickly
Make Better Decisions
• Store more data
• Conduct in-database analytics
Improve Performance by 10x
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Source: IDC, Worldwide Data Warehouse Platform Software 2010 Vendor Shares, Doc.# 229498, Aug 2011
Oracle
IBM
Oracle #1 for Data WarehousingWorldwide Data Warehouse Management Software Vendor Share
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Years of Continuous Oracle Innovation
Oracle Database 10g
Oracle Database 11g
Oracle Exadata
Oracle9i DatabaseReal Application Clusters
Database Services
CPU Resource Management
Automatic Storage Management
Dynamic Database Services
Instance caging
I/O resource management
Server Pools
Quality of Service Management
InfiniBand support
Smart Scans
Smart Flash Cache
Hybrid Columnar Compression
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Exadata EvolutionThree generations of experience
HP Oracle Database
Machine (V1)
Sun Oracle Database Machine
(V2)
Oracle Exadata Database
Machine (X2-2 and X2-8)
Data Warehousing + OLTP (Flash)
+ Hybrid Columnar Compression
+ Consolidation
+ 64-core SMP Nodes (X2-8)
+ 2 TB DRAM (X2-8)
2008 2009 2010
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Exadata in the Marketplace
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Exadata Success Story in Korea Finance sector
For last 6 months
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Best Platform for Oracle DatabaseOracle Exadata Database Machine
• Database server pool
– Intel-based database servers
– Oracle Linux or Solaris 11
– 10 Gig Ethernet (to data center)
• Storage server pool
– Up to 336 TB disk
– 5 TB flash storage
– Oracle Exadata Storage Software
• InfiniBand network
– 40 Gb/sec InfiniBand
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• Database pool– Oracle Database 11g
– Oracle Real Application Clusters
• Storage pool– Smart Scan
– Hybrid Columnar Compression
– Smart Flash Cache
Extreme Performance and Storage Efficiency
Oracle Exadata Software Innovations
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Improve Performance by 10xExecute Queries Faster with Exadata Smart Scan
• Off-load data intensive processing to Exadata Storage Server
• Exadata Storage Server only returns relevant rows and columns
• Wide InfiniBand connections eliminate network bottlenecks
Select sum(sales)where salesdate=‘22-Jan-2011’…
Sum
Return Sales for Jan 22 2011
What Were Yesterday’s
Sales?
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Infrequently Used Data
Frequently Used Data
Improve Performance by 10xExecute Transactions Faster with Exadata Smart Flash Cache
• Automatically cache frequently-accessed ‘hot’ data in flash storage
• Assign the rest to less expensive disk drives
• Avoid trying to cache data that will never be reused
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Analyze More Data Store More Data with Hybrid Columnar Compression
• Data stored by column and then compressed
• Typical 10X compression ratios for data warehouse tables
• Typical 15- 50X compression ratios for archives
50XUp to
10X
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Conduct In-Database Advanced AnalyticsMake More Informed Decisions
• Analytics embedded into Oracle Database 11g
• Reduce cost of hardware, management resources
• Improve performance by eliminating data movement
Oracle Data Mining
Uncover and predict
Oracle OLAP
Analyze and summarize
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Customer Experience: BNP Paribas
• Manage more than 4 billion financial transactions per day in real time
• Improve compliance reporting and application performance
• Support data volume growth of 450 GB per day
• Standardize onto one platform
CHALLENGES
• Cut size of data warehouse from 40 TB to 8TB
• Accelerated data loading 6x
• Improved query performance by 30x
• Achieved report throughput that is 17x faster than on the legacy system
BENEFITS
“Now we are able to put forward certain functionality that we weren’t able to think of before.”
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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost
Improve Productivity
Achieve Fast ROI
• Deliver continuous availability
• Use Oracle ecosystem
• Consolidate on a private cloud
• Deploy system quickly
Make Better Decisions
• Store more data
• Conduct in-database analytics
Improve Performance by 10x
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Deliver Continuous AvailabilityWith Oracle Maximum Availability Architecture
• Protect from server failure
• Upgrade with zero downtime
• Avoid planned downtime
Fast Recovery Area
Active Data Guard
Automatic Storage Management
Real Application Clusters
Data Guard
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Use Oracle Ecosystem
• Leverage in-house Oracle DBA expertise
• Run Oracle Database applications unchanged
• Transfer Oracle Database 11g and RAC licenses to Exadata
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Customer Experience: Turkcell
• Manage 250 TB of data
• Accelerate development of 3,000 reports of critical business data
• Support analysis of up to 1.5 billion call data records generated daily
• Ensure future scalability and business continuity
CHALLENGES
• Cut size of data warehouse to 25 TB
• Consolidated 10 storage racks to one rack
• Reduced the mean time to produce reports from 27 minutes to 3 minutes
• Doubled reporting speed from 45% to 90% for all reports
BENEFITS
“With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will
provide us competitive advantages in a highly competitive telecommunication market.”
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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost
Improve Productivity
Achieve Fast ROI
• Deliver continuous availability
• Use Oracle ecosystem
• Consolidate on a private cloud
• Deploy system quickly
Make Better Decisions
• Store more data
• Conduct in-database analytics
Improve Performance by 10x
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Consolidate on a Private Cloud
• Consolidate databases
– Large memory enables many databases
to be consolidated
• Improve performance
– OLTP, DW, data mining, batch,
reporting, loading, backups, files in the
database
– Encryption, compression
• Manage mixed workloads
– CPU and I/O resource management
isolates workloads
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• All Database Machines are the same
– Delivered tested and ready-to-run
– Highly optimized
– Highly supportable
– No unique configuration issues
Deploy System Quickly
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Customer Experience: LinkShare
• Manage historical e-commerce data in
consolidated database
• Support sophisticated dashboard
functionality for business users
• Support company’s global expansion plans
CHALLENGES
• Reduced data center floor space and power
requirements by 400%
• Cut in half average response time for
customer queries
• Enabled near real-time analysis of
campaign performance
BENEFITS
“Our continued investments in resources and technology, including Oracle Exadata, is providing advertisers and publishers with the
increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.”
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Security AdvantageComprehensive Protection with Oracle Exadata
• Hardware Accelerated Database Encryption– 8X faster than software-only encryption
– Secure data at rest on both disk and tape
– Transparent to applications
• Strong Access Controls– Privileged user and multi-factor controls
– Protect against privileged account misuse
– Transparent to applications
• Monitoring and Reporting– Streamline compliance reporting
– Monitor SQL and database audit data
– Thwart SQL injection threats
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Complete Family of Database Machines
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Complete Family of Database Machines
For OLTP, Data Warehousing & Consolidated Workloads
Copyright © 2011, Oracle Corporation and/or its affiliates
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Oracle Exadata Storage Expansion RackCost-effective, Scalable Storage for Big Data
• Pre-built storage rack for Oracle Exadata Database Machine
• For applications that need more space but not more compute
– On-disk backups (27 TB/hour)
– Historical or archive data
– File data, LOBs, XML data, documents
– Images, and other large unstructured data
• Available in three configurations
• Full Rack (18 storage servers with 432 TB of disk)
• Half Rack (9 storage servers with 216 TB of disk)
• Quarter Rack (4 storage servers with 96 TB of disk)
• Attractive pricing ( ~ $7,000 per TB)
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Extreme Performance For Your Business
• Deliver extreme performance
– OLTP
– Data Warehousing
– Mixed Workloads
• Lower IT costs
– Consolidation
– Better resource utilization
– Minimize deployment cost
• Transform your business
– Make more informed decisions
– Improve productivity
– Achieve fast ROI
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For More Information
http://search.oracle.com
or
www.oracle.com/exadata
oracle exadata
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