Target Customer

Why did we choose 65+ year old over youth?› Practically no products; Untapped market › Growing faster than youth and have higher disposable income

Insights about needs of this target group -› Need technology to enhance their life w.r.t

Healthcare Communication with friends/family Transportation Safety Cooking

Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

ARM

Simple cell phone function

Measure physical condition

Directly connect with

doctor

Scan drug’s bar code

Wristband shape

Diagnostic that measures physical conditions such as body temperature, blood pressure, cholesterol level and sends data to medical agency monitoring person’s vital statistics

1-touch emergency button that enables user to connect with doctor/EMS

Smart medicine scanner that can read bar codes and inform user about quantity and frequency of medicine

Simple cell-phone with large buttons and GPS application

Product Specifications

Business Model

Manufacturing Nokia enters into JV with large medical devices co. to use latter’s medical expertise in manufacturing of

device

Sales To create awareness about product, Nokia ties up with

Leading medical insurance co.s Hospitals, private practitioners, and gerontologists

Revenue Sharing Model Nokia expects

25% on the sale of the device 100% for providing the service

Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida