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TEACHER’S NOTE BOOK (TNB)
IPRM
SEMESTER 3
Non Store Retailing
Contact hours : 4 Hours per week
Week Unit Topics to be covered
1 Unit 1 Store based retailing and Non‐store retailing
Classifying Store Based Retailer ‐On the basis of ownership,
On the Basis of Merchandise offered
2 Unit 1 Classifying Non‐Store Retailer‐Direct Selling, Mail order,
Tele Marketing, Automatic Vending, Electronic retailing
3 Unit 2
Advantages and disadvantages of non store retailing
Some global Non store Retail companies
4 Unit 3 Direct Marketing –Many forms Advantages & Disadvantages history and background , Growth of direct marketing Direct marketing media Direct mail. ,Telephone‐based direct marketing (telemarketing), Magazines, Newspapers, Television Direct marketing lists and databases Direct marketing success factors
5 Unit3 Direct selling‐ Door to door , Party plan
Advantages & Disadvantages
Telemarketing Advantages & Disadvantages Automatic Vending Machines Advantages and disadvantages
6 Unit 4
Multilevel marketing
Pyramid selling, network marketing, and referral marketing,
interactive distribution and relationship marketing
The Compensation Structure
Matrix
Stair Step Breakaway
7 Unit 5
E‐tailing introduction and sectors Advantages of Online Retailing Essential elements of online retailing
Online store front ‐ creating a look and feel
Visual density
Online pricing
The jargon of online retailing
The new online retail categories
8 Unit 6
E‐tailing introduction
Business to consumer e‐commerce (b2c)
Business to business e‐commerce (b2b)
Personalization
M‐commerce (mobile e‐commerce
C2c selling
B2c selling
Banner ads, Click‐through, Affiliate programs, Opting in and
opting out, Viral marketing, filtering
9 Unit 7 The web advertisement , websites info and making
Traditional Advertising
Advertising on the Web‐Online Ads:
Targeting‐Measurement, What is being Sold, Pricing
Types of Banner ads
History of Online Advertising
Auction Mechanism
Pay‐Per‐Impression
Pay‐Per‐Click
Click‐Through Rates
Keyword Matching
Budget Allocation
10 Midsem
11 Unit 8 Catalogue retailing Introduction Print and online catalogues Advantages, Disadvantages
12 Unit 9 Mail order retailing Definition
mail order catalogue
MAIL‐ORDER RETAILING‐HISTORY
13 Unit 10 Kiosk retailing Solutions offered by kiosks in‐ retail , Banking and Finance,
Travel and Tourism, Telecoms, Hospitality
14 Unit 11
Mobile retailing Advantages
Worldwide Mobile Usage and Sales Trends
15 Unit 12
Electronic retailing What to sell online
Characteristics of Successful E‐Tailing
Elements of e‐retailing
AIDA in e‐retailing
Characteristics of an e‐retailer
Consumer trust in e‐retailing
Benefits of e‐retail to a seller
The 5 C’s of E‐Retailing
Benefits of e‐retail to a Buyer
Merits of e‐retailing
Bottlenecks of e‐retailing in general &in India
The new online retail categories
16 Unit 13
Telemarketing Nature of Telemarketing Categories ‐Business‐to‐business and Business‐to‐consumer
Subcategories
Procedure
Applications of telemarketing
Use of telemarketing
Advantages of Telemarketing
Disadvantages of Telemarketing
Product Knowledge in Footwear
Contact hours – 4 hours per Week
S.No. Week/ Session Topics
1 Week 1 Introduction o Footwear Industry o SWOT Analysis of industry
2 Week 2 Introduction to Footwear
o Introduction to feet
o Types of foot
o History of Footwear
3 Week 3 Parts of Footwear o Upper parts‐ Vamp, quarter, Lining, Top cap, saddle
& Bars etc.
o Bottom Parts‐ Insole, Mid sole, outsole, Heels, shank, welt, toe puff
4 Week 4 Parts of Footwear
o Bottom Parts‐ Insole, Mid sole, outsole, Heels, shank, welt, toe puff
o Footwear Accessories‐ Aesthetic & comfort accessories
o Class assignment Related to parts of footwear
5 Week 5 Styles of Footwear
o Men’s Styles
o Women’s Styles, Types of Heels
o Unisex Styles
6 Week 6 Styles of Footwear
o Group Project‐ Collage on styles and heels of footwear
7 Week 7 Foot measurement, sizing system and Fittings
o Rule of fitting footwear
o Foot measurement
o Various sizing systems – British, French, American, Monopoint system etc.
o Size Measuring Equipments
o Numerical related to size conversion
8 Week 8 Fitting Customers with Foot Abnormalities
o Detection of Minor Foot Ailments
o Blister
o Corns
o Ingrown toe nail
o High Instep arch etc.
9 Week9 Mid Term
10 Week 10 Materials
o Upper material types, their characteristics and identification
o Bottom materials types, characteristics, identification and maintenance
11 Week11 Materials
o Group Project‐ 2 D form of 2 footwear (1Men’s &1 women’s) using accessories and materials
12 Week12 Display Techniques for Footwear o Types of Techniques o Merchandise fixtures o Identification of Faults o Shoe Care Products o Project‐ Collect photos of different shoe fixtures
used in retail store 13 Week13 Footwear manufacturing technology
o Shoe Last o Footwear manufacturing technology o Technical terminologies and their relevance in
understanding of Footwear as a product 14 Week14 Presentation related to Footwear Brand
o Group Presentation 15 Week15 Presentation related to Footwear Brand
o Group Presentation
16 Week 16 Visit to various departments of Footwear department
within the campus
Art of Public Speaking
Contact hours : 2 hours per week
S.No. Week/ Session Topics
1 1 Unit I
Importance of Public Speaking
-Benefits, Role of public speaking in career growth
2
2 Unit II
Know your audience
-Types of Audience
3 3 Unit III
Acquiring confidence before audience
-Awareness about your fears, Facing your fear
4 4 Unit III (Contd.) Acquiring confidence before audience -Overcoming stage fright
5 5 Unit IV
Techniques of Effective Speech
-Preparations before speech day
6 6 Unit IV(contd.)
Techniques of Effective Speech
-Preparations on speech day
7 7 Unit IV (Contd.)
Techniques of Effective Speech
-Using Feedback
8 8 Unit IV(contd.)
Techniques of Effective Speech
-Tips for effective speaking
9 9 Mid Term Exam
10 10 Unit V Oral Fluency -Aesthetics of speech, Breath Control
11 11 Unit V(contd.) Oral Fluency -Voice Control
12 12 Unit V (contd.) Oral Fluency -Articulatory Clarity
13 13 Unit V (Contd.) Oral Fluency -Preparing Speech on common themes
14 14
Unit VI Body Language -Use of Gestures
15 15 Unit VI (contd.) Body Language -Facial Expressions
16 16 Unit VI(contd.) Body Language -Class activity
Macro Economics & Indian economy
Contact hours: 2 hours per week
Unit Contents Week
UNIT-I Economic history & economic development in India
A. Definitions of economic development B. Problems in economic development C. Features of economic development D. Role of economic development
1 2
UNIT-II Poverty In India
A. Occupational Structure of country B. Changes in occupational structure in India C. Reasons of poverty in developing countries D. Impact of poverty in economic development
3
UNIT-III Labor & Labor laws in India. & Labor relations
A. Labor Structure & labor relations B. Labor problem in India C. Labor Laws for the welfare of labor in India D. Workman compensations act, Trade unions E. Payment of Wages Act, Industrial dispute Act
4 5
UNIT-IV National Income & Price determination
A. Domestic Income & its calculation B. Macro Aggregates‐ GDP,GNP,NDP,NNP C. Problems to calculate national income D. Precautions in estimation of national income
6 7 8
UNIT-V Reserve bank of India
A. Role of RBI B. Functions of RBI C. Other functions of RBI
10
UNIT-VI Macro Economics
A. Concepts of Macro economics, Circular flow of income in two,three,and four sector economy
11
B. Aggregate demand, Aggregate supply Propensity to consume and save.
C. Relationship between Saving and Investment D. Inflation‐measures to control and impact in an economy E. Deflation measures to control and impact in an economy F. Graphical representation of Inflation & deflation.
12
13
UNIT-VII Foreign Direct Investment A. Definitions of FDI B. Kinds of FDI C. Roles of FDI in economic development of country D. 12th five year plan of economic development
14
15
Mid Term Examination 9
Human Resource Management
Contact Hours: 4 hours per week
S.No. Week/ Session Topics
1. Week-1 Unit-1 � Introduction � What is Human Resource Management? � Nature of HRM � Scope of HRM � Objectives of HRM � Functions of HRM � Role of HRM � HRM in the New Millennium
2. Week-2 Unit-2
Human Resource Planning (HRP) � Definition of Human Resource Planning � Nature of HRP � Objectives of Human Resource Planning � Need for HRP in Organizations � Importance of HRP � Factors Affecting HRP � HRP Process � Requisites for Successful HRP � Barriers to Human HRP
3. Week-3 Unit-3 Job Analysis Defined � Uses of Job Analysis � Steps in Job Analysis
� Methods for Collecting Job Analysis Data � Job Description � Writing Job Description � Job Specification � Job Design � Methods of Job Design
4. Week-4 Unit-4 Recruitment: Meaning and Definition � Process of Recruitment � Recruitment Policy � Factor Affecting Recruitment � Sources of Recruitment � Methods of Recruitment
5. Week-5 Unit-5
. Introduction: Selection � Selection Procedure � Selection Decision Outcomes � Placement – Orientation - Socialization
6. Week-6 Unit-6
Meaning of Performance Appraisal � Need and Importance of Performance Appraisal � Objectives of Performance Appraisal � Methods of Performance Appraisal � The Performance Appraisal Process
7. Week-7
Factors Affecting Performance Appraisal � Benefits of Performance Appraisal � Problems of Performance Appraisal � Performance Appraisal Practices in India
8. Week-8 Unit-7 Introduction : Concept � Need for Employee Training � Importance � Types of Employee Training � Objectives and Process of Employee Training � Advantages of On the Job Training Methods
9. Week-9 MID-TERM EXAM
10. Week-10 Unit-8 Importance and Factor Influencing Executive Development � Process � Methods of Executive Development
11. Week-11 Career Planning and Development � Objective � Process
12. Week-12 Unit-9
Introduction � Promotions � Demotion � Transfers Separation � Absenteeism � Labour Turnover
13. Week-13 Unit-10 Principles of Wage and Salary Administration � Essentials of Sound Wage and Salary Administration � Factors Affecting Wage and Salary Administration of Wage Payments � Process of Wage Determination
14. Week-14 Unit-11 Meaning and Definition of Compensation � Objectives of Compensation Planning
� Factors Affecting Compensation Planning � Various Modes of Compensation � Kinds of Incentives � Kinds of Fringe Benefits
15. Week-15 Unit-12 Introduction � Nature of Grievance � Forms of grievances � Sources of grievances � Grievances and arbitration � Recording of grievances
16. Week-16 Unit-13 Good HR practices.
GARMENT APPLICATIONS IN RETAIL
Contact Hours : 4 Hours per week
S.No. Week Topics
1 Week 1
Introduction to “ Garment”
Introduction to the basics of a garment
Terminologies: Style lines, cuff, yoke, placket, darts, pleats, types of embellishments and finishes, tucks, gathers,
2 Week 2
Terminologies: frill, Shirring, Smocking, Rouleau, Quilting, Fringing, Faggotting, Couching, Appliqué, Patchwork etc.
3 Week 3
Specification Sheets
Garment Analysis and Specification Development.
Requirement of Specification Sheet
Types of Specification Sheet
Specification analysis and development
Class Activity
4 Week 4
Introduction to Pattern Making Introduction to paper pattern: use and
purpose Pattern Making tools Pattern Production terms: Fitting marks/
Balance marks/ Notches/ Darts/ Pleats etc Layout of pattern on cloth
5 Week 5
Principles of Pattern Making 1. Dart Manipulation‐
a. Slash and Spread Method
b. Pivot Method
2. Added Fullness 3. Contouring
Class Exercise on Dart Manipulation (Slash and Spread Method)
6 Week 6
Class Exercise on Dart Manipulation (Pivot Method)
Types of Collars, Cuffs and Pockets
7 Week 7
Paper Pattern Development for o 1 pc collar (Chinese collar) o 2 pc collar ( Shirt Collar) o Normal Cuff o French Cuff o Normal Pocket o Box Pocket
8 Week 8
Drafting common patterns: Basic bodice Front and back
9 Week 9 Midterm Examinations
10 Week 10
Test fit for Basic Bodice
Adaptation of Basic Bodice into different styles like Tank top. Blouson
11 Week 11
Drafting common patterns: Basic Skirt Front and back
12 Week 12
Test fit for Basic Skirt
Adaptation of Basic Skirt into different styles like wrap around skirt, A line skirt etc.
13 Week 13
1/4th Scale Miniature Patterns for : o Shift dress o Sleeve o Circular Skirt o Tiered Skirt o Paneled Skirt etc.
14 Week 14 Grading: definition, purpose
Methods of Grading
15 Week 15
E‐ prototyping:
Software used,
Process,
Advantages and disadvantages of Manual/ Computerized pattern Making
16 Week 16
Basic Costing
Calculation of consumption of various raw materials (fabrics / trims/ packaging materials
COMPUTER Applications (PS/I/CD)
Contact hours: 4 Hours per Week
S.No. Week Topics
1 Week 1
Types of graphics
Vector/ Scalar
Image file formats: .jpeg, .gif etc
2 Week 2
Adobe Photoshop
Introduction to Photoshop
Menu bar: Contents and usage
Tool box: Usage of commonly used tools like Selection tools, paint brush, paint bucket, Eyedropper, Clone stamp etc.
Class Exercise
3 Week 3
Adobe Photoshop
The concept of layers: Adding layers, Deleting layers, Layers window etc.
Select options: Marquee, Magic Wand, Lasso etc.
Working with Colors: Color Modes, Color adjustment
Filter and their use: Liquify, Vanishing Point, Average Blur, Blur, Blur More, Box Blur, Gaussian Blur, Lens Blur, Motion Blur, Radial Blur, Surface Blur, Shape Blur, Lens Correction, Add Noise, Despeckle, Dust & Scratches, Median, Reduce Noise, Fibers etc
Class Exercise
4 Week 4
Adobe Photoshop
The TEXT tool
Change character spacing
Change the color of the text
Incorporating text and giving effects to various text effects.
Make the text look: Bold, Italicized, Superscript
Class Exercise
5 Week 5
Adobe Photoshop
Class Exercise: Sample Assignments/ Practical: Collage Advertisement Text Effects Window Display drawing etc
6 Week 6
Adobe Illustrator
Orientation – interface/ menus/ shapes/ type Creating basic shapes with the Pen tool Layers/ fill and stroke/ Class Exercise
7 Week 7
Adobe Illustrator
Blend tool/Gradients Pathfinder tools/ Warp tools Warp filter / multiple strokes / arrange front to back Class Exercise
8 Week 8
Adobe Illustrator
Brushes/Transparency masks/ clipping paths/ symbols
Class Exercise
9 Week 9 Mid Term Examination
10 Week 10
Adobe Illustrator
Class Exercise
Sample Assignments/ Practical:
Brochures Flyers Logo
11 Week 11
Corel Draw
Introduction to Corel draw: Manu bar, components and usage.
Basics like objects, Dockers, color palettes, toolbox etc
Working with lines and objects: the Rectangle
fly out, the Ellipse fly out, and the Object fly out.
12 Week 12 Corel Draw
Working with Bezier tools; Shaping
13 Week 13
Corel Draw
Transforming objects Nodes and their types and working with them.
Resize, mirror, rotate, scale or invert an object.
Filling and outlining objects
14 Week 14
Corel Draw
Shaping objects: weld. Trim and Intersect
Incorporating text: Artistic text and paragraph text.
15 Week 15
Corel Draw
Creating special effects: perspective, enveloping, extrusion and contouring and distortion
Mesh Effect
Power Clip
Importing/ exporting images
Project
16 Week 16
Corel Draw
Sample Assignments/ Practical: o Business Identity Package ( branding ) in terms of
Logo design, Visiting Card, Stationary o Retail Graphics o Store Layout/ Store façade o Packaging design
Consumer Behavior
Contact Hrs: 4.0 hrs per week
Week
Detail
Unit Undertaken Topics to be covered
Week 1 Unit 1 Introduction to Consumer Behavior Studying CB from marketing view Understanding of the basic terminologies
Week 2 Unit 1 Understanding the
various models for consumer decision making Black box model
Week 3 Unit 2 The consumer
decision making process Week 4 Unit 2 Types of
decisions Week 4 Unit 3 Impact of
Situational influence Types of
Consumer Situations Elements of a
Consumer Situation
Week 5 Unit 4 Indentify consumer Need/problem
Need Activation and Problem recognition
Factors affecting the problem recognition
Week 6 Unit 5 Information search
Identifying the sources of Information
Understanding the types of information that the consumer seeks
Marketing strategies related to information search
Week 7 Unit 6 How does consumer gets into alternative evaluation
Consumer
Decision making with the various decision rules
Week 8 Unit 6 Types of Consumer Choices
Consumer values Consumer Self
Concept and Lifestyle
Week 9 Mid term Examination
Week
10
Unit 6 Personality and life style
VAL’s frameworks
Week
11
Unit 7 Outlet Selection Understanding the
Purchase process Identifying the
different types of shoppers Online Purchase
Week
12
Unit 8 Post Purchase Processes
Marketer’s and Consumer’s endeavors to reduce post purchase dissonance
Usage and No use
Week
13
Unit 9 Impact of Cultural influence on consumer behavior
Week
14
Unit 10 Consumer Perception
Consumer Learning and Attitude
Week
15
Unit 11 Ethical Issues in Consumer Behavior
Week
16
Unit 12 Consumer Rights in India