DAY 1

Welcome toEnglish Camp

2014!

My name is Nadia Teacher

I’m from South Africa

I’ve been teaching in Korea since 2009

Quickly introduce yourself!

- What’s your name?

Speed Friending

Speed Friending Game• You will have 3 minutes to get to know your partner!

• Ask each other 3 questions from the list.• Start by saying, “Hello, what’s your name?”• When the bell rings, you must immediately change your partner.• You will introduce the last person you interviewed to the rest of the class!• You can write 3 questions of your own at the bottom of the list.

Speed Friending GameName Question # Answer

 Jenny  1  Gimpo*********  5  Big Bang*********  9  Canada

Name Question # Answer     

*********    *********    

Name Question # Answer     

*********    *********    

Name Question # Answer     

*********    *********    

Are you ready?

Let’s go!

Please use ENGLISH!

The Brand Name

Project

WH

AT IS ?

• Creating a unique name (brand name) and image (logo) for a product.• The logo must help peo-ple remember the prod-uct when they see it ad-vertised.

• Creating a saying (slo-gan) that will help people remember the product.

These are LOGOS

These are SLOGANS

What’s your brand?• Look at the items listed

on your handout.• What brand do you (or

your parents) usually use?

• Complete the handout.

Why do you like these brands?

Group Sort-ing

• For the rest of the camp, we will work in groups.

• There will be 6 groups.• Please step up and draw a random

number from the bag.• Number 1 = Team 1 etc.• You’re welcome to choose a name

for your team.

Logo Quiz!

- Working together, write down as many brand names as you can.

- You have 4 minutes!

Project One: Design a Product

1. Every team will receive a blanked-out product.

2. In your teams, start brain-storming the following:

a. Choose a brand name for your product – be cre-ative.

b. Design a logo for your product.

c. Create a slogan for your product.

Tomorrow we have to design our prod-ucts and make an advertising poster

for it.Think about it

tonight and bring some ideas with you tomorrow.

DAY 2

WELCOME BACK!

http://www.youtube.com/watch?v=M7FIvfx5J10

http://www.youtube.com/watch?v=ef89pJtVOiE

http://www.youtube.com/watch?v=pfxB5ut-KTs

http://www.youtube.com/watch?v=WGzH7j5Pqzw

http://www.youtube.com/watch?v=XvcdllFeFBY

Let’s take a look at some commercials

How to Play:1. Draw a playing card from the

stack.2. Red Team vs. Black Team.3. Each team gets a string of cups.4. In your teams decide who will go

first, second, third etc.5. Split the cups into 2 piles.6. Line up 8 cups for the bottom

and stack the remainder of the cups in a pyramid shape.

7. Take down your cups and leave in 2 stacks on the table for the next players.

8. Next player lines up 8 cups, stacks the remainder and takes it down.

9. The first team to complete the challenge are the winners!

Brand names that are

also logos

Where do brand names come from?

On your handout, match the brand names with their descriptions.

Project One: Design a Product

1. Today you will finish de-veloping the brand name, logo and slogan for your product.

2. You will make a design for the outside of your product

3. You will make a poster advertising your poster.

Here are some poster

ideas

When your product and poster are done, you will

present it to the class.

The 3 best presentations

will win a prize!

Tomorrow we will look at commercials and

infomercials.Watch some TV

tonight and see if you can tell the difference between a commer-cial and an infomer-

cial.

DAY 3

WELCOME BACK!

Me, Only BetterIf you could change one thing about

yourself what would it be?Name one physical thing e.g.

“I want a nose job.”Name one personality thing e.g.

“I want to be more kind.”It can be anything you can think of.

This Blows

How to Play:1. Draw a playing card from the

stack.2. Red Team vs. Black Team.

3. Each team gets a string of cups and a balloon for each player.

4. In your teams decide who will go first, second, third etc.

5. Line up the cups on the table.6. Blow up your balloon and try to

blow the cups off the table.7. When your balloon is out of air,

the next player goes.8. The first team to complete the

challenge are the winners!

Commercials&

Infomercials

What is a Commercial?

• A commercial is a short adver-tisement of a product or ser-vice that a company wishes to sell.• A commercial is usually only 10 to 60 seconds long.

What is anInfomercial?

• An information commercial, showing all the details of the product or service.

• An infomercial can be up to 30 or 60 minutes long.

• Most infomercials have a spokesperson explaining the product.

• You are about to see 10 videos.

• As you watch them, complete the questions on the handout.• I will play each video twice.

1. http://www.youtube.com/watch?v=cG2krftM2eQ2. http://www.youtube.com/watch?v=z-m6Ua9Iqkg&list=PLWQJKXb

9tKRFLQ7ozkGsi3dNMT1EbkaZH&index=53. http://www.youtube.com/watch?v=-fAGGlVhRUk4. http://www.youtube.com/watch?v=yXdsRi_g8dA5. http://www.youtube.com/watch?v=CFMPMJFjdp46. http://www.youtube.com/watch?v=_ve4M4UsJQo7. http://www.youtube.com/watch?v=MVUTi7uE4yo8. http://www.youtube.com/watch?v=uQB7QRyF4p49. http://www.youtube.com/watch?v=lqmrQ6xPpHg10. http://www.youtube.com/watch?v=0_bx8bnCoiU

Project Two: Design a Commer-

cial

Step 1:Think of a

story for your commercial.

Step 2:Write a script with a begin-ning, middle

and end.

Step 3:Draw the char-acters for the

story.

Step 4:Add some dialogue.

Step 5:Make a story-board – put your story,

script, draw-ings and dia-

logue together.

Step 6:Sketch out

each scene in an individual

box adding the dialogue and comments.

Step 7:Rehearse the scenes with dialogue and

actions.

Step 8:Let’s film it!

Tomorrow we will film our commer-

cials. Please remember to bring any clothes or

props that you might need.

DAY 4

WELCOME BACK!

Back

Flip

How to Play:1. Draw a playing card from the stack.2. Red Team vs. Black Team.3. On the table there are 2 lines of 12

pencils.4. In your teams decide who will go

first, second, third etc.5. Player 1 picks up the 1st pencil,

puts it on the back of his/her hand, flips it into the hair and catch it.

6. Pick up the next pencil, put both on the back of the hand, flip and catch it..

7. Repeat with all the pencils.8. First team to finish are the winners!

Project Two: Film a

Commer-cial

You have 20 minutes to finish your

storyboards and rehearse your

roles.

The

3best commer-cials will win

prizes!

Let’s get FILMING!

Thank you for joining us!Have a great summer!