The history of the microbrewery

The history of the microbreweryDustin m. raab(4309430)Professor whiteAmerican military university5 july, 2016

What exactly is beer?Evidence of beer production dates back about 5,000 years to the Sumerians of ancient Mesopotamia (Andrews, 2014).An alcoholic beverage consisting of at least four basic ingredients which include:

Grain Hops Yeast Water

Beer originally was crafted as a way to purify dirty water, and to make it consumable.

Various types of beers- Beer can be brewed into many varieties, however some of the most common range from light to dark and are considered lagers, ales, ambers, porters, and stouts. - The primary factor in determining the overall taste (or hoppiness of the beer) is the amount hops added to the mixture and how long they are allowed to remain saturated in the brewing mixture.

psfk.com

The brewing processbrewing beer is a relatively simple process

Turning beer into businessMicrobreweries are popping up at an alarming rateOregon leads nationally in overall number of breweries opening annuallyCalifornia leads in overall economic profit from breweriesBeer consumption is evolving into a hobby rather than its older, conventional use as a means to purify drinking water. According to the Brewers Association, craft beer sales grew 17.2% and represents $14.3 billion of the $100 billion U.S. beer market.From 2011 to 2013 alone, craft brewing sales grew 36% in the United States (Watson, 2015).

MAKING BEER PROFITABLEBridgePort Brewing in Portland, Oregon is one of the most successful breweries in the nationInitial output has grown from 600 to over 45,000 barrels annually

Originally named Columbia River Brewery, we were the first to put the craft back into craft beer, as big companies back in the early 80s were simply manufacturing beer. By the time we changed our name to BridgePort Brewing in 84, our craft beer state of mind gave us a unique product that not only was sought after, but tasted good Richard Ponzi, founder, BridgePort Brewery, 2016.Beer will always be in demand. How you make yourself standout as a company will determine just how successful your beer will be.

Microbrew revolution- As of 2015, there were over 4,000 breweries operating throughout the United States. - Interestingly, this number is nearly equal to the amount of breweries that previously operated in the late 1800s. - In 1977, brewery counts were at an all time low with fewer than 100 total throughout the nation.

Why brew local beer?North 47 breweryI flew C-17s all over the world for the United States Air Force, and realized there were few places where beer was created with passion. I knew it would be hard and making money would take years, but I knew deep down inside beer was what I was passionate about and I wanted to spread that passion to my friends and fellow beer drinkers Carl Leach, 2016, North 47 Brewery OwnerNarrows brewingOur mission is to produce remarkable, high quality, hand crafted beers to share with our friends, family and the community, while promoting consumer enjoyment, education and the overall advancement of the craft brewing industry Mike Davis, 2016, Head Brewer

North 47 Brewing, 2016Narrows Brewing, 2016

ECONOMIC IMPACT OF BEER BREWINGJobs, money, and beer

Pop Chart Lab, 2015

Jobs, money, and beerAccording to the Brewers Association, the craft brewing industry contributed $55.7 billion to the U.S. economy in 2014 (Watson, 2014) The industry also provided more than 424,000 jobs, with more than 115,000 jobs directly at breweries and brewpubs, including serving staff at brewpubs (Watson, 2014).

Jobs; hiring competent employeesNo business can be successful unless it employs an efficient employment force.Relationships between employees must be open and communicative. Sam Calagione (2011) of Dog Fish Head Brewing notes in his book titled Brewing Up a Business that this openness is what helps cultivate a sense of community within a company, and trust is the result of this openness. Small microbrewery operations simply cannot afford to hang on to mediocre employees. Their wages are too valuable, when profit margins are razor thin. Calagione (2011) goes on to point out that Ideal coworkers look at their jobs as something to do well because that is the right thing to do and not just because they've been told to do it.

moneyMoney management is crucial in establishing a successful business with small initial profits. Sam Calagione (2011) of Dog Fish Head Brewing notes in his book titled Brewing Up a Business that it might not be initially clear whether you are stronger with the left or right business brain. That's because, as a start-up, you won't have the time, resources, or personnel depth to only pick and choose doing the jobs that you are good at or those you enjoy. You will need to do it all.Calagione (2011) goes on to note that it can be surprising to learn how quickly bringing in a skilled, complementary-brained coworker can pay off. It starts with hoisting the white flag, surrendering to the knowledge that you can't do it allAcknowledging initial financial shortfalls and respecting the dollar can make or break a breweries success.

Finally, beer!Ultimately every microbrewery has one thing in common; to produce good beer!Charles Bamforth (2003) comments in his book titled Beer Tap Into the Art and Science of Brewing that Beer, surely, is a gift of God, one that brings together yeast and vegetation (in the shape of barley and hops) in a drink that has been enjoyed for 8,000 years, a beverage that has soothed fevered brows, nourished the hungry, and coupled friendly and unfriendly alike its even seen men off into battle (p. 3).

Concluding thoughtsToday we covered:What beer isHow it is madeWhy small-batch microbreweries are becoming so popularWhat motivates brewery owners to pursue their passionHow these breweries impact the U.S. economy

ReferencesAndrews, E. (2014). Who Invented Beer? History.com. Retrieved from http://www.history.com/news/ask-history/who-invented-beerBamforth, C. W., & Bamforth, C. (2003). Beer. Cary, US: Oxford University Press (US). Retrieved from http://www.ebrary.comBeer Types. (2012). [Online Image]. Retrieved from www.pfsk.com/beer-types.jpgCalagione, Sam. (2011). Brewing up a business: adventures in beer from the founder of dogfish head craft brewery, revised and updated. [Books24x7 version] Available from http://common.books24x7.com.ezproxy2.apus.edu/toc.aspx?bookid=40592. Davis, M. (2016). Narrows Brewing, Head Brewer. Personal interviewLeach, C. (2016). North 47 Brewery, Owner. Personal interviewHow Is Beer Made? The Brewing Process. (2010). Bourns Productions. YouTube. https://www.youtube.com/watch?v=Ycnwc5vPaAoNarrows Brewing. (2016). [Online Image]. Retrieved from www.narrowsbrewing.comNorth 47 Brewery. (2016). [Online Image]. Retrieved from www.north47brewery.comNumber of U.S. Breweries. (2014). [Online Image]. Retrieved from https://force4good.me/2016/01/05/brewing-economics/Pop Chart Labs. (2014). [Online Image]. Retrieved from http://editorial.designtaxi.com/news-bountifulbreweries140114/chart.pngPonzi, R. (2016). BridgePort Brewery, Founder. Personal interviewWatson, B. (2015). Brewers Association.com. Retrieved from http://brewersassociation/statistics/economic-impact-data/