the internet of things

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The Internet of ThingsHow will cloud, mobile, social and big data transform your world for ever

Christian Verstraete / June 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Today’s world is Digital

92% of Money is bits and bytes5

Every minute:• 27.800 photos are uploaded to Instagram1

• 208.300 photos are uploaded to Facebook1

• > 100 hours of video are uploaded to Youtube1

• > 100.000 tweets are sent4

• 347 Blog entries created in Wordpress4

• More than 2M Google search requests4

About 15 to 16 billion “smart” devices are permanently connected to the internet2

There are about 50 to 60 Billion sensors in the world2

By 2015, electronics will account for 40% of automotive production costs3

1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute

2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html

3 http://e2af.com/trend/071210.shtml

4 http://mashable.com/2012/06/22/data-created-every-minute/

5 http://www.howstuffworks.com/currency6.htm

http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute

http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html

http://e2af.com/trend/071210.shtml

http://mashable.com/2012/06/22/data-created-every-minute/

http://www.howstuffworks.com/currency6.htm


IDC Digital Universe in 2020

Data is our new commodity

• From 2005 to 2020 the digital universe grows 300x to 40.000 exabytes (5.2TB per person)

• Investment in IT spending will grow 40% between 2012 and 2020

• Emerging market share will grow from 36% in 2012 to 62% in 2020

• 68% of information is created and consumed by consumers, but enterprises have liability for nearly 80% of information.

By 2020 35% of the digital universe will contain information that might be valuable if analyzed


We believe you will need to digitally enable your enterprise to address your future market and customers


Your audience is changing


Sense your environment


The Sensors… just to show a few.

Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access

Home automationHome security

Real-time trafficconditions

Climate monitoringWater / Gas

Airframe integrityPassenger comfort

Merchandisetracking

Tsunami warning Personal health monitoring


Make sense out of the data – “Sensing”


Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing...

Sensing requires complete solutions


Sensing requires complete solutions

Big Datain the Cloud BD BD

Open Analytics & Visualization

Cloud Services Platform:

Autonomy, Hadoop, Vertica...A&V CS Platform


Address your customers


Sensing

Analytics-enabled solutions have the same core requirements

• Capture

• Store

• Manage

• Analyze

• Optimize

Enable

for 100 % of my data Semi-Structured

Structured

Unstructured


Manage your data sources

Open source data management platform

External dataData stores/engineson optimized infrastructure

Sensors, logs, event streams, web, social media

NoSQL, HadoopUnstructured data(Autonomy IDOL)

Structured Data (Vertica)


Gain Real-time customer insight across all channels

PROMOTE connects touch points across websites, contact centers, stores, mobile and social media to automate action, drive revenue and reduce cost

EmailMobileSocial mediaWebsitesPrintCall center


Analyze the content

Connectivity to touch points across websites, contact centers, and the social web drive broad user applications

Collect

Explore

Brandreputation

mgmt.

Cross channel optimization

Next-gen speech

analytics

Voice of the

customer

Social media

monitoring

Customer interaction

survey

First contact

resolution

Customer experience analytics

Operational efficiency

News Email Blog VoiceWeb Video AppsReview Survey


Deliver compelling experiences and constantly learn from visitor behavior

Keep the relationship with your customers

UNDERSTAND

ENGAGE

CONVERT

ATTRACT

RETAIN


How to achieve this


Change your focus

Run today’s business

Don’t create differentiation

‘Functionally complete’

New end-user experience

Source of differentiation

Disruptive – game changing

Customer/citizen engagement

Systems of Record Systems of Engagement


Rethink your application developments

BPELCORBA

DOMJAVA

.NETWSFL

A new style of user experience…

Traditional

Private Public

…coded for multiple devices

…integrated across heterogeneous environments

…with optimal performance


Develop in a agile manner

2010 4 per app

201536 per app

2020120 per app

“60% of on-line devices are now smartphones are tablets”

– Business Intelligence

“In 2016, total global mobile application revenue will reach estimated $46 billion.”

--ABI Research

Today

Surging application numbers

Number of releases per app per year

• Apps everywhere

• Accessed through multiple devices

• 30x increase in application releases

• Closed feedback loop with customers

• Focus on time-to-value and ROI


Think Digital Customer Experience?

Digital Customer Experience is the means by which a brand interacts successfully with their

customers, where success is defined by the customer and not by the brand.


Conclusion


Have I just teased your imagination?

• The opportunities are endless, we are only limited by our imagination

• New business models are emerging including information providers, information transformers, information consumers

• Our customer base is fundamentally changing

Cloud, mobile, social and big data allow us to sense our market, the user experience makes us relevant

http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif

http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif


But it will require some “Lateral Thinking”

Cupertino, October 5th, 2011Steve Jobs has passed away

Source: Tech Crunch

Sinai, around 1513 BCMoses receives the Stone Tablets

Source: Exodus 19:1


Thank you

E-mail: [email protected]

Blog: www.hp.com/blog/cloud

Twitter: @christianve

Google+: plus.google.com/+christianverstraete

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