the rise of programmatic video

1971 1988 1991-92 1993 1993-98 1998-2000 2000-2002 UCLAMBA 2002-2005 VP 2006 2007-2011 Silicon Valley 2011-2015 Silicon ValleyAsk.comVP 2015 TubeMogulVP

1) 2) 3) 4) 5)

BrandPoint and Programmatic TV


PCs, TABLETS, SMARTPHONES

Video Reserch Ltd. h/p://www.videor.co.jp/data/ratedata/junre/05variety.htm

20

programmatic

programmatic branding

$25B

$20B

$15B

$10B

$5B

0 2017 2011 2012 2013 2014 2015 2016

2017 69%

MARKETERS ARE STILL IN THE EARLY STAGES OF UNDERSTANDING HOW TO USE PROGRAMMATIC TO WIN, SERVE, AND RETAIN CUSTOMERS.

-JIM NAIL, FORRESTER ANALYST AT ANA BRAND CONFERENCE MARCH 2014

40%60%

77%DISPLAY 41

42%

75%

TubeMogul

PC

PRE-ROLL EXCHANGES

MOBILE EXCHANGESSOCIAL VIDEO EXCHANGE

CONNECTED TV EXCHANGES

DISPLAY EXCHANGES

125,000/RTB

50

15

261 20128 20133 Brett Wilson

EMERYVILLE (CORPORATE HEADQUARTERS), LOS ANGELES, NEW YORK, CHICAGO,DETROIT,LONDON, PARIS, SINGAPORE, SYDNEY, TOKYO, TORONTO, KIEV, SHANGHAI, SAO PAULO, MEXICO CITY

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20

40

60

80

100

120

140

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March April May June July August September October

About

95 Clients

December

Over

200 Clients

Built For Branding

Buy-side Only

DSP

Transparency

YouTube

YouTubeON/OFF

Our Partner

1.8102.310

$14.28 $12.11 $8.98 $7.83 $15.67

$7.83

SSP

501

VPAIDviewable

TubeMogul

150 15KPI CPC 100 Click

Pre-RollA

CTR CPC Click CPM

1.50 99 15,150 1800 70

1.64 65 23,000 1400 83

Pre-RollB

CTR CPC Click CPCV

2.00 100 15,000 3.0 65

2.42 63 24,000 1.8 83

150 30KPI

(BrandPoint and

Programmatic TV

GRPTVGRPTV

OCR

OCR

GRP

TV

5 BENEFITS FOR MARKETERS USING DIGITAL GRPs

MSOs

TVProgrammatic TV

TV SSP

MSO

CHANNELs

-60-10--20-CPM1020

the rise of programmatic video

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