top technology trend

이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-동일조건변경허락 2.0

대한민국 라이센스에 따라 이용하실 수 있습니다.

Top Technology Trend November, 2014

5throck

SungHyuk Park

이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-동일조건변경허락 2.0 대한민국 라이센스에 따라 이용하실 수 있습니다.

Agenda

1

Battle at Fingertips – Mobile Device

Kingdom Breakdown – Mobile App

Everything Linked – IoT

True Automobile – Connected Car

Ghost in the Shell – Artificial Intelligence

Lightware – Cloud Computing

Connected World – Network

Service Revolution – Zero Marginal Cost Society

De-Centralization – Sharing Economy

Next Transaction – Commerce

milos milosevic


Mobile Device – China Market Share

2

Source: Smart phones, China, units by vendor, Q2 2014 by Counterpoint Research (http://www.canalys.com/chart/index.html#display-289)

13.8%

12.2%

12.0%

11.7% 10.9%

39.3%

Xiaomi

Samsung

Lenovo

Yulong

Huawei

Others

Source:

http://cdn.ndtv.com/tech/images/gadgets/xiaomi_mi_3_in

dia_launch.jpg


Mobile Device – India Market Share

3

Source: India, units by vendor, Q2 2014 Counterpoint Research (http://trak.in/tags/business/2014/08/05/micromax-india-xiaomi-china-beat-samsung/)

25.3%

19.1%

5.9% 4.3% 4.0%

41.4%

Samsung Micromax Karbonn

Motorola Nokia Others

Smartphone

17%

14%

11%

9% 6%

43%

Micromax samsung Nokia

Korbona Lava Others

Handset


Mobile Device – Who is next owner?

4

Source: http://news.hankyung.com/nas_photo/201309/AA.7871419.1.jpg


Mobile Device – Lenovo + Motorola

5

Source: http://3.bp.blogspot.com/-

Dq0azgjzdnM/UupZfqUQcDI/AAAAAAAAru0/I7JcXAz5RQw/s1600/Signing_Handshake_-_Kit_Kat_a.jpg

Source: http://cdn2.vox-

cdn.com/thumbor/1RVxVbuwleo3S

aj3wwDLIBJzdac=/0x28:819x489/1

200x675/cdn0.vox-

cdn.com/uploads/chorus_image/im

age/43063618/motorolalenovo.0.0.j

pg


Mobile Device – Watch

6

Source:

http://http://images.kbench.com:8080/

kbench/article/2014_03/k131998p1n1-

s.jpg

Source: http://en.mobi4all.com/wp-

content/uploads/2014/05/lg_gwatch_teaser.jpg Galaxy

Gear Fit

LG

G Watch

Source: http://www.androidguys.com/wp-

content/uploads/2014/03/silver_metal_600_00011.png

Motorola

Moto 360


Mobile Device – KAIROS

7

Source: http://kairoswatches.com/


Mobile Device – GoPro

8

Source: http://goprohero3whiteedition.com/wp-

content/uploads/2013/11/gopro-hero3-white-edition-plane.jpg

Source: http://en.wikipedia.org/wiki/GoPro


Agenda

9











milos milosevic


Mobile App – Top 5 Activities

10

Source:

http://rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA2LzhjL3NtYXJ0cGhvbmVoLjZiMjg1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/76e12d8c/f77/smart

phone-hands.jpg

Source: Pew Internet Mobile (2013.05)

Social Networking

68%

Play Game

64%

Road Navigation

65%

Read online news

64%

Check Weather

77%


One-Way

Communication

Mobile App – KTF: Weather Widget

11

Source: http://cfs8.tistory.com/original/11/tistory/2008/09/24/09/18/48d9874c9072c


Mobile App – Weather Underground: Community

12

Source: https://play.google.com/store/apps/details?id=com.wunderground.android.weather


Mobile App – bitfinder

13

Source: http://bitfinder.co/index.html


Mobile App – Road Navigation: Korea Market

14

Source: Calcutta Communication

네비게이션 앱 랭킹 변화 (카테고리: 무료 – 교통, ’14.7.1 ~ 11.10 기준)

1

6

11

16

21

26

31

36

2014-07-01 2014-07-22 2014-08-12 2014-09-02 2014-09-23 2014-10-14 2014-11-04

김기사 맵피 아이나비 올레 내비


Mobile App – Road Navigation: Google Map (1/2)

15


Mobile App – Road Navigation: Google Map (2/2)

16


Mobile App – Music: Korea Market (1/2)

17


뮤직 앱 랭킹 변화 (카테고리: 무료 - 음악 및 오디오, 최고 매출, ’14.7.25 ~ 11.10)

1

3

5

7

9

11

13

15

17

19

21

2014-07-25 2014-08-08 2014-08-22 2014-09-05 2014-09-19 2014-10-03 2014-10-17 2014-10-31

카카오 뮤직 네이버뮤직 멜론 벅스 비트 밀크


Mobile App – Music: Korea Market (2/2)

18


뮤직 앱 랭킹 변화 (카테고리: 무료 - 음악 및 오디오, 최고 매출, ’14.9.26 ~ 11.10)

1

2

3

4

5

6

7

8

9

10

2014-09-26 2014-10-03 2014-10-10 2014-10-17 2014-10-24 2014-10-31 2014-11-07

카카오 뮤직 네이버뮤직 멜론 비트 밀크


Apple

Mobile App – Music: Global Market

19


Mobile App – Messaging: Telegram

20

Source: http://www.telegramdownload.com/wp-content/uploads/2014/02/descargar-telegram.jpg


Mobile App – Messaging: VYSK Communications

21

Source:

http://cnet3.cbsistatic.com/hub/i/r/2014/04/23/2db3180c-

71eb-4dba-ae56-

e0c49b8cc0c7/thumbnail/770x433/956f30970a6ed2ad2e9ae

d53e184ae61/vysk-qs1-1446-001.jpg Source: http://cnet4.cbsistatic.com/hub/i/r/2014/04/23/84fa9478-2c3e-42ae-a280-

041d33b436c8/thumbnail/770x433/4db224f17cbbcdf08a8b1994beb19431/vysk-qs1-1462-

006.jpg


Mobile App – Messaging: Facebook Messenger

22

Source: https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2365-6/851588_539915776096652_1840607131_n.jpg

이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-동일조건변경허락 2.0 대한민국 라이센스에 따라 이용하실 수 있습니다. 23

Source: http://www.aisquared.com/blog/wp-

content/uploads/2010/09/face-time-iphone-4.jpg

Mobile App – Messaging: Apple Facetime & Google Hangout

Source: http://webconferencing-

test.com/img/solutions/google_hangout_free/screenshots/google_hangout

_screenshot01_orig.png


Agenda

24











milos milosevic


IoT (Internet of Things) – “I See You”

25

Source:

http://pds18.egloos.com/pds/201005/26/88/a0111588_4bfbf5

b6016d0.jpg

Source: http://cfs16.tistory.com/image/32/tistory/2010/09/25/07/05/4c9d20c086ed0


IoT – Google: NEST + Dropcam

26

Source: http://www.nestthermostatcoupon.net/wp-

content/uploads/2013/11/the-nest-thermostat.jpg

Source: http://www.sonicorp.ca/wp-content/uploads/2014/05/Dropcam.jpg


IoT – Vessyl

27

Source: http://www.myvessyl.com/


IoT – Disneyland: Glow With the Show

28

Source:

http://magicalfamilyadventures.com/wp-

content/uploads/2012/12/tumblr_m5h8q8aW

4K1rr8dn9o1_1280.jpg

Source: http://f03.parkscout.com/01/05/48239ca1d22e2aa2-6_12_DCAMR_-0007.jpg


IoT – Odd Concepts: Video Search

29

Source: http://word11press.cafe24.com/wp-

content/themes/Bulletin/scripts/timthumb.php?src=http://word11press.cafe24.com/w

p-content/uploads/2012/05/matched-one.jpg&w=948&h=313&zc=1&q=100

Source: http://word11press.cafe24.com/wp-content/themes/Bulletin/scripts/timthumb.php?src=http://word11press.cafe24.com/wp-

content/uploads/2012/05/my-dear.jpg&w=283&h=219&zc=1&q=100


Agenda

30











milos milosevic


Connected Car

31

Source: http://www.blogcdn.com/www.engadget.com/media/2009/11/nov61ubkdfo91x.jpg


Connected Car – Tesla Motors: The Model S Touchscreen Display

32

Source: http://b.vimeocdn.com/ts/432/637/432637619_640.jpg


Connected Car – Apple: CarPlay

33

Source: https://www.apple.com/ios/carplay/


Connected Car – Google: Driverless Car

34

Source: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/5/28/1401248218099/ccf1c9be-b1a6-49d1-8269-63fe6f7dfbe8-460x276.jpeg


Connected Car – AUTOMATIC

35

Source: https://www.automatic.com/

Source:

http://uncrate.com/p/2013/03/automatic-

xl.jpg


Connected Car – Service Scenario

36

•실시간 주행거리

및 자가 차량진단

기반 최적의 오일

교환시기 분석

•오일 교환

일정 점검

•기존 오일

교환 일정

존재여부 확인

Big Data Analysis 솔

루션

Mobile Device Mobile App. PRM

(Partner Relationship Management)

CRM (customer Relationship

Management)

App Store

•실시간 오일 교환 정비소

안내

•최적의 정비소 검색 및

예약

Partnerships / Alliances

•정비 후 결제

및 로열티

포인트 적립

Network Infrastructure


Connected Car – More than Driving

37

Automobile

Maker

• Connected Car를 통한 자동차 시장에서의

경쟁력 강화

‒ 고객을 위한 다양한 Service 및 편의

제공에 따른 자동차 구매층 증가

Membership

Card

• Moving Life Pattern 파악

‒ 고객(Driver)의 운전 및 소비, 여행, 취미

등에 pattern 분석을 통한 고객

segmentation 및 information 파악

•새로운 수익 창출을 통한 매출 기회 확대


Agenda

38











milos milosevic


Ghost in the Shell

39

Source: http://www.ixdaily.com/storage/article/3336305-353f5340.jpg


AI – Softbank: Pepper (1/2), the emotion-reading robot

40

Source: http://giantt.co.kr/wp-content/uploads/2014/06/Pepper-main.jpg

Source:

http://cdn.softbank.jp/mobile/set/data/static/robot/special/pepper/img

/p/pepper_section2.png


AI – Softbank: Pepper (2/2)

41

Source: http://lh6.ggpht.com/-

DaTiK7NahnA/U5P33mfUS3I/AAAAAAAAEEc/UilUV7_tevM/w600-

o/%2525EC%2525A0%252584%2525ED%252586%2525B5%2525EC

%2525A0%252581%2525EC%25259D%2525B8%2525EB%2525A1%2

5259C%2525EB%2525B4%252587.jpg

Source: http://lh4.ggpht.com/-

kSACnwTbqiU/U5P32XeXl6I/AAAAAAAAEEI/Yaeon4QH-vc/w600-

o/%2525EA%2525B0%25259C%2525EC%25259D%2525B8%2525EC

%25259A%2525A9%2525EB%2525A1%25259C%2525EB%2525B4%2

52587.jpg


AI – Smart Phone: Google Now vs. Cortana vs. Siri

42

Source:

http://upload.wikimedia.org/wikipedia/

en/8/8f/Cortana_WP8.1.png

Source: http://droidlessons.com/wp-

content/uploads/2013/05/Screenshot_

2012-11-01-01-30-46.png

Source:

http://www.extremetech.com/wp-

content/uploads/2011/10/siri_unders

tands.jpg


AI – The Movie: “Her”

43

Source: http://cdn.screenrant.com/wp-content/uploads/her-joaquin-phoenix-13.jpg

Source: http://www.androidguys.com/wp-

content/uploads/2014/02/her.gif


AI – Learning from Nature: ACO (Ant Colony Algorithm)

44

Source: http://upload.wikimedia.org/wikipedia/commons/thumb/a/af/Aco_branches.svg/2000px-Aco_branches.svg.png


Agenda

45











milos milosevic


Cloud Computing – IAAS vs. PAAS

46

Source: http://1.bp.blogspot.com/-

w9wURJQqxTc/UJjVWsajjtI/AAAAAAAABGY/nMdfn_n

xkKA/s1600/aws-ec2-auto-scaling-external-cloudwatch-

metric-diagram.png/

Source: http://xguru.net/wp-

content/uploads/2013/08/b0012399_491079c7be19d.jpg


Cloud Computing – Amazon

47

Source:

https://tctechcrunch2011.files.wordpress.com/2014/11/

dsc06023.jpg?w=1024&h=680

Source:

http://www.rightscale.com/blog/sites/default/files/styles/large/public/2

013priceredctionsproviderservice.png?itok=356iXcEE


Cloud Computing – Microsoft

48

Source: http://www.dotnetfoundation.org/Media/dotnet_logo.png

Source: http://tctechcrunch2011.files.wordpress.com/2014/11/visual-studio13.jpg?w=728

Free

Source:

http://venturebeat.files.wordpress.com/2014/11/office_

devices.png?w=780


Cloud Computing – Security: SEWorks (Medusah)

49

Source: http://blogs-images.forbes.com/jenniferhicks/files/2014/05/Medusah4.jpg


Cloud Computing – Google Apps: Material Design

50

Source:

http://tctechcrunch2011.files.wordpress.com/2014/06/googledesign.png?w=680&h=506

Source: http://editorial.designtaxi.com/news-

material2606/1.png


Cloud Computing – Evernote

51

Source: http://rns0819c56a2lq76d4620mbbv0.wpengine.netdna-cdn.com/wp-

content/uploads/2013/09/evernoteapp.png


Agenda

52











milos milosevic


Network – Facebook: buy drones to bring Internet to Africa

53

Source: http://media.philly.com/images/Screen+shot+2014-03-04+at+11.13.54+AM.png


Network – Google: Project Loon

54

Source: http://broadbandworldforum.files.wordpress.com/2013/11/google-project-loon-designboom00.jpg


Network – Google: Project Shield

55

Source: http://www.betanews.net/imagedb/thumb/2013/1022/d84e8c5e.jpg


Network – Innogs: Hydra

56

Source: http://www.innogs.com/images/hydra_02.gif


Agenda

57











milos milosevic


Zero Marginal Cost Society

58

Source: http://image.slidesharecdn.com/1-141001062612-phpapp01/95/the-zero-

marginal-cost-society-1-638.jpg?cb=1412162929

Source: http://media.bizj.us/view/img/2992331/zeromarginalcost-

bloomberg*580.jpg


3D Printing – New Revolution in Manufacturing

59

Source: http://images.bwbx.io/cms/2012-05-

02/0502_prosthetic_630x420.jpg

Source: http://www.blogcdn.com/www.engadget.com/media/2012/11/james-bond-

skyfall-1960-aston-martin.jpg


3D Printing – Global Tax Issue

60

Source:

http://cfile210.uf.daum.net/image/201472504E

AE496532905E

Source:

http://images.gizmag.com/hero/formlabs-

form1-3d-printer-.jpg

Source:

http://img.gawkerassets.com/img/18lun734mcf9vjp

g/ku-xlarge.jpg


Automation – Websites Design: The Grid

61

Source: https://thegrid.io/


Automation – Music: Musicshake

62

Source: https://thegrid.io/

Source:

http://sandbox.yoyogames.com/extras/image/name/san1/473/177

473/musicshake_app.jpg

Source: http://d3gn8nwsftr4h9.cloudfront.net/img/info/youtube_info.png


Agenda

63











milos milosevic


Sharing Economy

64

Source: http://www.venturesquare.net/wp-content/uploads/2014/09/%EA%B3%B5%EC%9C%A0%EA%B2%BD%EC%A0%9C-

%ED%95%9C%EA%B3%84%EB%B9%84%EC%9A%A9-%EC%A0%9C%EB%A1%9C-%EC%82%AC%ED%9A%8C-%EC%A7%84%EC%9E%85.jpg


Collaborative Consumption

65

Source: http://www.collaborativeconsumption.com/


Collaborative Consumption – Automobile Market

66

Source: http://2.bp.blogspot.com/-x9jMVzZFztc/UDXhdTBvO0I/AAAAAAAAAEU/CNJ1577avGg/s320/Car+sharing.jpg


Collaborative Consumption – AirBnB (1/2)

67

Source: http://go.bloomberg.com/tech-

deals/files/2012/06/blog_Airbnb02.jpg

Source: http://gigaom2.files.wordpress.com/2012/09/airbnb-infographic.png


Collaborative Consumption – AirBnB (2/2): DCC Issue

68

Dynamic

Currency

Conversion

(DCC)

Fee Issue


Collaborative Consumption – Uber (1/2)

69

Source:

http://www.siliconbe

at.com/wp-

content/uploads/201

3/08/uberlogo_large

_verge_medium_la

ndscape.png


Collaborative Consumption – Uber (2/2): Legal Issue

70

Source: http://o.aolcdn.com/dims-

shared/dims3/GLOB/crop/2784x1854+0+0/resize/630x420!/format/jpg/

quality/85/http://hss-

prod.hss.aol.com/hss/storage/midas/8db83a7d5affb55e9b781349e26a

f89e/200329106/6fbb5ca2ce0b4d5b9a34f18f27351d31.jpeg

Source:

http://rack.3.mshcdn.com/media/ZgkyMDE0LzEwLzEwLzVkL3ViZXJwcm90ZXN0

LmE3ZjY2LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/7a634534/bbe/ube

r-protest.jpg


Collaborative Consumption – Copyright: Fair Use

71

Source: http://wearephoenix.tumblr.com/post/78111467465/we-support-fair-use-of-our-music-we-were-upset-to

Liberation Music

Lawrence Lessig

YouTube

Phoenix

Lisztomania


Agenda

72











milos milosevic


Commerce – BangBang Theory

73

Source:

http://image.wemakeprice.com/dealimg/201209/43189/c6e8a43c0a9ecca794b2eafa95b9

ecf97561b716.jpg

Source:

http://cfile25.uf.tistory.com/image/1557660B49C0A524043728


Commerce – The True of Omni Channel

74

Source:

http://pds.joins.com/news/component/h

tmlphoto_mmdata/201410/21/htm_201

4102122591650105011.jpg

IBM 플러리 부사장 • 미국 소비자의 78%가 오프라인 쇼핑을 선호하며, 2013년 미국 소매

판매의 94%가 오프라인 쇼핑으로 이루어짐

– 물건을 손에 잡고 촉감을 느끼며, 세세한 디테일을 확인하고자 하는

소비자의 욕구를 대체하기 어려움

– 오프라인 상점들은 최신 기술을 활용하여 매장 내에서의 소비자

경험을 향상시키기 위해서 노력하고 있으며, 이를 통해 온라인 쇼핑의

한계인 guessing game (사이즈, 재질 등)을 제거할 수 있음

• 이로 인해 Amazon.com과 같은 온라인 소매의 강자도 오프라인 매장을

설립(뉴욕 멘하탄에 출점)하고 있으며, 온라인에서 구매한 것을 오프라인

매장에서 받거나 환불하는 등, 온라인과 오프라인을 결합한

소매업체들의 매출이 향상됨

• 또한, 거래 기반(transaction-based)에서 관계 기반(relationship-

based)으로 진화함에 따라 미국 소비자들은 단순히 구매할 물품 이상의

것을 원하며, 온라인 전용 소매업체의 경우 소비자들이 요구하는 unique

brand experience를 제공하는데 한계가 있음

Source: TechCrunch: - Why Online Retailers Continue To Open Brick-And-Mortar Stores


Commerce – entertainment: O2O (Offline to Online)

75

Source: https://media.entertainment.com/media/coupon/images/products_book.png

Source:

https://media.entertainme

nt.com/media/coupon/ima

ges/mobile/mobilescreen.

png


Commerce – In-store traffic is down, but the spirit of spending is up

76

Source: Google/Google Shopper Marketing Agency Council/M/A/R/C, "Mobile In-Store Research," April 2013.


Commerce – Online information can propel people to shop in-store

77

Source: https://www.thinkwithgoogle.com


Commerce – Turning your shopper's smartphone into the best sales associate

78



Commerce – A store tailored to the savvy shopper

79



Commerce – Platform Strategy

80

Source: http://fishers-photos.funcityfinder.com/files/2010/01/fishers-train-station-platform-

742772.jpg-JPEG-Image-600x400-pixels.jpg

Source: http://images.fineartamerica.com/images-

medium-large/bench-on-train-platform-john-short.jpg


Commerce – Magento: Ecommerce Software & Platform

81

Source: http://magento.com/ Source: http://gpspublicrelations.com/wp-content/uploads/2013/06/magento-

banner.png


Commerce – Shippo: Specialized in Niche Market

82

Source: https://goshippo.com/


Commerce – Massdrop: the bigger, the better

83

Source: https://www.massdrop.com Source: https://www.massdrop.com/buy/imsto-pbt-keycaps-with-hangul


Commerce – Technology

84

Promotion Order Payment Delivery

Search

Open Source

Analytics


Commerce – Promotion: Shopkick

85

Source: http://tctechcrunch2011.files.wordpress.com/2013/11/screen-shot-2013-11-20-at-13-49-

29.png?w=758&h=537

Source: http://media.idownloadblog.com/wp-

content/uploads/2014/01/shopkick.png


Commerce – Order: Amazon Dash

86

Source:

http://o.aolcdn.com/hss/storage/midas/d9d6a95e432625048a16d460a1cbac26/2

00009210/amazon-dash.jpg Source: https://gigaom2.files.wordpress.com/2014/04/amazon-

dash-3.png


Commerce – Payment: Paypal Beacon

87

Source: http://i2.wp.com/aal-productz.com/wp-content/uploads/2013/09/vlcsnap-2013-09-10-

10h37m59s1493.png?resize=500%2C281

Source: http://cdn1.tnwcdn.com/wp-

content/blogs.dir/1/files/2013/09/paypal-sign-

645x250.jpg


Commerce – Open Source: Gilt Groupe

88

Source:

http://38.media.tumblr.com/ac0c5bb1f22db78617ce191959973b6d/tumblr_ne

8anqJJ471qgexq2o1_r2_1280.jpg


Commerce – Store Analytics: RetailNext

89

Source: http://retailnext.net/


Commerce – Cross Border Commerce

90

Source:

http://i1093.photobucket.com/albums/i425/goodange/04%20New%20Library/shesmiss/0003_zpsb0d78

06d.jpg

Source:

http://cfile25.uf.tistory.com/image/253A7337

52D087C217007D


Commerce – Cross Border Commerce: Tax & Price (1/2)

91

Source: 조선일보, "中시장 열려"…

밥솥·화장품·엔터株 펄펄

Source: http://www.epochtimes.co.kr/


Commerce – Cross Border Commerce: Tax & Price (2/2)

92

Korea

USA


Commerce – Cross Border Commerce: AliExpress

93

Source: http://mbrandbuy.com/wp-content/uploads/2014/01/wpid-Aliexpresscom-Review.jpg


Commerce – Cross Border Commerce: Weather & Season

94

Temperature

Source: http://www.wolframalpha.com/

Beijing

Qingdao

Shanghai


Commerce – Cultural Difference: Starbucks (1/2)

95

Source:

http://cfile23.uf.tistory.com/image/

274AAA33538872EA188783

Source: http://img.koreatimes.co.kr/upload/newsV2/images/5-450(2).jpg Source:

http://cfile9.uf.tistory.com/image/2

4506442538A19F02808C0


Commerce – Cultural Difference: Starbucks (2/2)

96


Commerce – Customer Experience : IKEA Restaurant

97

Source:

http://munchkie.files.wordpress.com/2011/11/img_0712.jpg

Source: http://2.bp.blogspot.com/_-

pGw8tyU1lY/TFahY8wuBaI/AAAAAAAABg0/4SErQeNrmJg/s1600/IMG_0005.jpg

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