twitalyzer - the average twitter user

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TWITTER METRICS

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Much Has Been Written About Twitter Users• Harvard Business Review (Heil & Piskorski)– “Men follow Men and Nobody Tweets”– Median lifetime tweets is “1”– Average Twitter user only updates once every 74 days

• Key Insight: 10% of us account for 90% of all updates

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Much Has Been Written About Twitter …• We studied the 10% of you actually using

Twitter– Sample of 138,857 Twitter users– 133,267 had more than 1 update per week– 104,047 had more than 10 updates per week = “Active”

• Data collected via Twitalyzer– Analyzed using SAS JMP which found three clusters

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What is Twitalyzer?

• Analytics for Twitter …

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WHAT DID WE FIND?

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“Active” Users Skew Male (58% to 42%)

n = 104,047 active Twitter users

This finding differs from the Harvard study that found that women made up 55% of their 300K sample

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Dominant Age Group: 35 to 54

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Gender and Age: A Combined Look

ORANGE = Men; BLUE = Women

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The Vast Majority of “Active” Users …• Have an average of …– 403 followers– 398 following– 44 updates per week

• And are …– Referenced 15 times– Retweeted 2 times– Retweeting others 3 times per week on average

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The Average “Active” Twitter User …• Have an average of …– 4,664 followers– 1,165 following– 108 updates per week


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And the Truly Exceptional …

• Have an average of …– 46,000 followers– 8,600 following– 567 updates per week (80+ per day!)


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TWITALYZER.COM/140CONF

Special offer to 140conf attendees …

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twitalyzer - the average twitter user

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