Unit 5

Getting the message

Warming up + listening + speaking: 1 periods

Intensive reading: 2 periods

Extensive reading & writing: 1 period

Vocabulary & grammar: 1 period

教学建议：

convey, advertise, consideration, blame, react, annoy, accuse, associate, appeal, frequent, figure, profit, campaign, spokesman, illegal, target, attach, discount, bonus

重点词汇：

Grammar:Review the object complement

可充当宾语补足语的有名词副词

形容词介词短语

不定式ing 形式过去分词

利用单元话题使学生开拓思路，提高运用语言的能力。

Topic: advertising & advertisement

Sub-topics:1. Forms of ads2. Techniques in advertising3. Impacts of ads4. Attitudes: sense & sensibility

Reading Reading

Pre-reading discussion

1.Where can we usually find ads?

2.What’s your attitude towards ads?

3.What do you think

are some positive

and negative impacts of ads?

Fast Reading

Rearrange the

following statemen

ts according to their

sequence in the text.

1.People’s reaction towards ads

2. Positive effects of ads

3. How ads are presented

4. Distinguishing goods ads from bad ones

5. The basic principle of advertising

6. Tricks in bad adsKey: 3-1-5-2-6-4

Which of the following is the basic principle behind ads?

A.To provide accurate information and help consumers to find right product at the best price.B. To introduce a brand name to customers and meet their real needs.C. To create a desire in customers’ mind by appealing to their emotions.D. To give consumers love and,happiness and success.

What are the positive effects of ads according to the passage?

1.

Spread knowledge and publicize social problems

5.4.

3.

2.

Increase product sales

Reduce the cost of products

Help consumers choose among the products

Introduce new products

What tricks in ads are described in the text? Can you think of some examples in which these tricks are used?

1. Hidden information2. Exaggeration3. Bait and switch

Post-reading discussion

How can we be

rational consumers?