web series magazine 1st issue | new advertising rates for 2nd issue inside

36
WEB SERIES THE FIRST ISSUE / APRIL-JUNE 2011 / WEBSERIESMAG.COM The Greatest Web Series Site Ever Is WebSeriesNetwork. com. Best Web Se- ries Festival? Def- initely LA Web Fest. The Greatest Web Series Strat- egist? Has to Be Rich Mbariket. Long Form or Short Form Webisodes? Unde- niably Long Form. Biggest Platform: TV or Internet? C’mon It’s Internet!

Upload: rich-mbariket

Post on 14-Dec-2014

113 views

Category:

Documents


1 download

DESCRIPTION

Web Series magazine is a quarterly print and portable online publication targeted to the general public. There are people who might or might not be familiar with the emerging web series scene, and the goal of this publication is to introduce web series this them. For the content creator who is craving exposure to the public, Web Series magazine will satisfy your hunger. For the company who is craving exposure to content creators, Web Series magazine will satisfy your hunger. And for those who are craving exposure to new web series entertainment, this publication will satisfy that hunger. What's a web series? A web series is a serialized show created by talented individuals and distributed on the Web for all to view. You can watch and read about many of these shows at www.webseriesmag.comFor our advertisers: Thank you for advertising with us. Our readers wants to see your series and products. Let us continue to give you the exposure you deserve and help connect you with that opportunity you have been wanting. We are experts in this... Keep partnering with Web Series magazine and see success following. Please send me your thoughts. Here's to a healthy and beautiful [email protected]

TRANSCRIPT

Page 1: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

WEB SERIESTHE FIRST ISSUE / APRIL-JUNE 2011 / WEBSERIESMAG.COM

The Greatest Web Series Site Ever Is WebSeriesNetwork.com. Best Web Se-ries Festival? Def-initely LA Web Fest. The Greatest Web Series Strat-egist? Has to Be Rich Mbariket. Long Form or Short Form Webisodes? Unde-niably Long Form. Biggest Platform: TV or Internet? C’mon It’s Internet!

Page 2: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Emmy and NAACP Award-winning producer and ex-“Martin” writer Michael Ajakwe, Jr. Presents…

“WHO…”A comedy about two Black chicks who meet every day for lunch and talk about people.

“Who... Needs To Man Up” “Who... Needs To Shut The Hell Up” “Who... Needs Jesus” “Who... Is Black But Passing for White” “Who... Better Not Look At My Man” “Who... Can Kiss My Ass”, etc...

12-episodes of funny created, written, directed and produced by

“Love That Girl” writer and “Unsung” producer Michael Ajakwe Jr.

Watch full episodes of “WHO...” only on

WWW.AJAKWETV.COMOr access from your cell phone or mobile device at

WWW.AJAKWETV.COM/MOBILE

Nafeesa Monroe Shoneji Loraine Charles Reese

Page 3: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Emmy and NAACP Award-winning producer and ex-“Martin” writer Michael Ajakwe, Jr. Presents…

“WHO…”A comedy about two Black chicks who meet every day for lunch and talk about people.

“Who... Needs To Man Up” “Who... Needs To Shut The Hell Up” “Who... Needs Jesus” “Who... Is Black But Passing for White” “Who... Better Not Look At My Man” “Who... Can Kiss My Ass”, etc...

12-episodes of funny created, written, directed and produced by

“Love That Girl” writer and “Unsung” producer Michael Ajakwe Jr.

Watch full episodes of “WHO...” only on

WWW.AJAKWETV.COMOr access from your cell phone or mobile device at

WWW.AJAKWETV.COM/MOBILE

Nafeesa Monroe Shoneji Loraine Charles Reese

Page 4: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

BRANCHING OUT President & Publisher Rich Mbariket at Barney’s Beanery in Santa Monica

WEB SERIES magazine is a quarterly print and portable online publication targeted to the general public. These are people who might or might not be familiar with the emerging web series scene, and the goal of this publica-tion is to introduce web series to them. For the content creator who is craving exposure to the public, WEB SERIES magazine will satisfy your hunger. For the company who is craving exposure to content creators, WEB SERIES magazine will satisfy your hunger. And for those who are craving exposure to new web se-ries entertainment, this publication will satisfy that hunger. What’s a web series? A web series is a serial-ized show created by talented individuals and distributed on the Web for all to view. You can watch and read about many of these shows on-line at webseriesmag.com

For our advertisers: Thank you for advertising with us. Our readers wants to see your series and products. Let us continue to give you the exposure you deserve and help connect you with that golden opportunity you have been wanting. We are experts in this... Keep partner-ing with WEB SERIES magazine and see success following. Please send me your thoughts. Here’s to a healthy and beautiful quarter! [email protected]

PUBLISHER’S NOTE | THE FIRST ISSUE

(4) WEBSERIESMAG.COM | April-June 2011

Page 5: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside
Page 6: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

GHOULSSeason One

A comedy web seriescreated by Ben Ross & Kris Simonian

Five Classic Monsters. One Modern World.

ghouls.blip.tvfacebook.com/TheGhouls

Page 7: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Then We GotHelp ! The Award-winning web series, now in its second season, brings back your favorite couples for another round of “Group Therapy WITHOUT the Therapist.” This relationship dramedy, in the style of ‘The Office’ and ‘Modern Family’ tackles the issues today’s couples face.

From creator/director Julie Ann Emery (Damages, Dexter, Hitch) and executive producer Kevin Earley (Tale of Two Cities), the cast of Broadway, television, and film vets return. Alan Campbell (Tony nominee Sunset Blvd.), Kristen Shaw (Straw Dogs), Sean Mahon (Higher Ground), Susan Ferrera (The Onion Online), Blake Ham-mond (Sister Act), Nicholas Rodriguez (Sex and the City 2), Jessica Rush (Jersey Boys), and Season 2 welcomes guest stars Sam McMur-ray (Raising Arizona), Marsha Debonis (Letters to Juliet), Darren LeGallo (Date Night) and others.

WINNER - BEST COMEDY SERIES (Indie Soap Awards) NOMI-NATION - BEST COMEDY SERIES (Clicker TV) and OUT-STANDING WEB SERIES (TV GUIDE, CA)

Watch the series online at: www.thenwegothelp.com This weekend at the LA Web Fest, seems every creator I talked to had only one thing in mind: Going Viral! ‘We want our series to go viral,’ one creator said. ‘We’re creating viral videos to mar-ket our series,’ said another. I stood or sat there and listened, soaking it all in, thinking boy or boy... ‘You are approach-ing this so wrong.’ See, going viral isn’t something anyone controls. Plus, structured web series typically don’t go viral. What typi-cally goes viral on Youtube? Dogs mak-ing funny faces or chasing their own tails. Babies dancing to a top 40 music in front of a TV. Squirrels climbing a tree. Silly things like that go viral... Not a structured web series. You have to be realistic and start small, focusing on a small audience and working hard to expand your base. Web Series Network started with just me, an idea, and 12+ hours on this brand ev-eryday, since we launched 2 years ago. I paid my dues, put in the ground work and laid a solid foundation. Even now I still approach WSN as if it were my first day on the job, always thankful for this opportunity, connecting with new and existing members and looking for ways to expand. I never think “going viral,” I think community first, customer service, and quality of content. I attend relevant events catering to my niche...

I was at the LA Web Fest three days, connecting with the web series com-munity! Some creators came for three hours, looked around and left... And they are the same people online “seek-ing sponsorships or wanting to go viral.” I remember when WSN didn’t have any activity, but I didn’t give up... I stayed disciplined throughout. Now that we have lots of activity, I still approach WSN as if we didn’t, constantly grinding, test-ing new things, and finding ways to im-prove the brand. I’m not some absentee owner or creator... I’m on there practi-cally 24/7, watching webisodes, par-ticipating in forum discussions, talking to new and existing members, sharing media, etc. To wrap this up, I told the Video Viralists to place less focus on attempting to make viral videos (which they have no control over) and focus in-stead on building and expanding upon a small niche audience (which they have total control over). Why waste time and energy on what you have no control over? Instead pour that time and energy on what you have absolute control over. - Rich Mbariket

Too Much Focus On Go-ing Viral, Not Enough On Building An Audience!

See comments on this ar-ticle on page 8 and 9 from the no-holds-barred/vocal WSN community!

WEBSERIESMAG.COM | April-June 2011 (7)

Page 8: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

GREATEST WEB SERIES SITE EVERWebSeriesNetwork.com: This is the largest worldwide web series social net-working site where creators and fans alike can watch and embed their web series for all to view. It’s like Youtube and Facebook rolled into one, exclu-sively for web shows. More than 1,500 members are on this site. More than 8,500 people are fans on Facebook. More than 2,000 original webisodes and videos to watch and you can embed yours for others to view. This isn’t just a site, it’s a brand. There’s always something new on WSN and no day is the same. Head on over to web-seriesnetwork.com and check it out for yourself. -Rich Mbariket

BEST WEB SERIES FESTIVALLA WEB FEST: This is the world’s only web series festival founded by Michael Ajakwe, a great buddy of mine. This three-day fest is in its second year and happens annually on the last weekend of March. Huge turnout from all over the world, screenings, informative panels, conversations, connections, and more. All I can say is don’t miss the third annual LA Web Fest in 2012. You can keep informed at LaWebFest.com. Also, I’ve included images from this year’s festival for you to check out right here on WEB SERIES magazine. -Rich Mbariket

LONG OR SHORT WEBISODES?My preference is longer-form. I can’t stand watching a three minute show, then waiting a week to watch another three minute webisode. For me, the longer your webisodes, the better. Mini-mum 10 minutes. This allows me to get a feel for the characters and story line. But the downside is that the longer, the more expensive. Create what you can afford. Create what your pocketbook allows. But I prefer longer-form con-tent. That’s just my preference. -Rich Mbariket

Check Out A New Topical Web Series for WomenTHE SELINA RAY SHOW ON webseriesnetwork.com

THE WOMEN ARE WINNING!

Web Series Network had an idea to bring women web series creators to-gether for networking in L.A. Here’s a photo from the event. View more at webseriesnetwork.com

Selina Ray

CommentsFrom Pg 7

Building community! Expanding your audience with great content and persis-tence! Thank you for the insight Rich! - Selina Ray

Rich, let’s broaden this somewhat to include what exactly “building an audience” on the web means and how it’s done with a product like a web series. I’d take it a step further quite frankly, I believe there’s too much emphasis placed on building an audience and not enough on content. Just this week-end I went old school and watched a feature length mainstream box office film, “Limitless” ... while I enjoyed the ride (because that’s all it is) it never stirred my intellect or my curiosity. Items I find on the web do. Now back to the web series, I find most producers of these short se-ries are trying too hard to imitate what films like “Limitless” and what that whole mindset are doing. Appealing to a very broad base where there is no politics, no philosophy, no intellectual stimulation whatsoever, simply a ride” with some good looking people and great snazzy photography. That audience is fleeting, hopping from one ride to another. Building an audience on the web is very different than television or film. YOU’VE GOT TO HAVE CONTENT that potential viewers CAN NOT FIND ANYWHERE else. And when you do exactly that, initially potential view-ers are hesitant. Anything new, raw, unrefined, non-commercial, individual (non-corporate), is dangerous (or unsafe) ... like any artist working with any form, it take courage and fortitude to boldly go where no one goes before. So, building an audience for the sake of number hits? Well, that’s work for those who need to be validated immediately in the fast times of our lives ... but slow and steady wins the race. - Double Espresso

I could not agree with your words more, Rich. Trying to figure out some formula to follow or ‘magic bullet’ that will make a series successful seems like a plague on our space. Creators need to realize it takes work to build an audience. You need to know who your audience is, you need to think like they think and understand what they want and how that might fit with your own creative vision. Once the content is there then you move on to the next phase...The work of grass roots com-munity building and audience interaction. As Felicia Day said at SXSW you also have to remember that your audience are more than metric or number...They are people. - Indie Intertube

(8) WEBSERIESMAG.COM | April-June 2011

THE ISSUE TO TAKE ISSUE WITH

Page 9: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

THE ISSUE TO TAKE ISSUE WITH

BIGGEST PLATFORM: TV OR INTERNET?C’mon! It’s the Internet. Don’t get me wrong, I can’t live without my televi-sion... Trust me, I’ve experimented and it didn’t work. And I also can’t live without my Internet... I’ve experiment-ed going without as well and it didn’t work. So if I had to choose one or the other? All I can say is ‘give me both or give me death.’ But the Web is by far the biggest platform around, let’s face it, Its truth! -Rich Mbariket

BEST WEB SERIES STRATEGIST:The President and Publisher of this magazine and author of this article. I didn’t lie when I told you its an issue to take issue with so if you disagree or have an issue, please feel free to send me your thoughts at: [email protected] and I’ll write you back... I promise :) Also, I’d like to know what you think of our premiere issue. I’m always about connecting with my base, listening to your thoughts and feedback so I can get better. For now, our site webseriesmag.com will forward to Web Series Network until we have a better feel of how the public responds to this mag. Read on and thanks for reading! -Rich Mbariket

I agree. That’s how I thought of ‘viral videos’. Cats playing pia-nos and all that. It’s like a ‘cult film’. You don’t set out to make a cult film. It just becomes one. I think if you ask the creators of these viral videos how they got their videos to go viral, they couldn’t answer. It just hap-pened. I have definitely shifted recently to a more ‘marketing mindset’. At least as much as a ‘filmmaking’ mindset, maybe more now. I have a LOT to learn about marketing and promotion. - Christopher Dye

It is typical of the “fast food” instant gratification age we live in... They want it now. People have forgotten how to put the time in be-cause they see a handful of viral videos get seen (weigh that against the millions upon millions that don’t go viral). I have seen a lot of episode one web series come out with great enthusiasm and viewership and then the numbers dwindle - no passion left by the creator to put the work in, the first episode did not take off to the highest number and so what? Did they stop promoting. We have discussed the find and build your audience here on WSN and we will continue to have those conversations but at the end of the day, you have to make good content to be sustainable. 1 million views of one video does not a star make... When you get your shot to pitch your show, you better have something in your back pocket because that is going to be the next question that you get asked... So what else have you done. - Stephanie @MingleMediatv

Comments From Pg 7

Good on you, Rich. I would add that the entire Web Video business is still very formative. As we create content, others are devising ways of curating, distributing and otherwise making the experience easy and pleasurable for the audience. Advertisers are struggling to find ways to exploit this medium. There are no set viewing habits re web video yet, but there will be. All this is going to change. This space will look very different in two years. Personally, I like this medium for what it is, not as minor league TV. As it grows and changes, it is very exciting to be a part of. - Tim Devitt

Chime in... Search ‘too much focus on going viral, not enough on building an audience’ on webseriesnetwork.com and post your comments

Love that you point this out. We recently lost (or are in process of losing) one cast member ‘because’ things have not gone viral. I plan on using your insight in our next cast meeting. Not only do web series creators need to be aware of this, but their cast and support staff as well! KUDOS!!! - Jason Vitteri-Lewis

WEBSERIESMAG.COM | April-June 2011 (9)

Page 10: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Q&A WITHSTEPHANIE PICHE

“What’s your chief in-spiration for making the change?”STEPHANIE PICHE TAKES US INSIDE THE NEW MINDLEMEDIATV.COM!By Rich Mbariket

Stephanie Piche UNVEILS her newly revamped Internet show network at Mingle-Mediatv.com. Piche, who lives in Los Angeles, gives us the scoop via e-mail.

Rich Mbariket: Explain the old Mingle Media TV.Stephanie Piche: The old Mingle Media TV was based on an incubator project that I developed called MomTV, Live web TV and community for sharing photos, videos and blog posts which was very successful until my partner and I split due to business issues. I had 8 days to recreate the community for women answering a call from over 75% of the content creators - “When will you have your OWN site up.” So I had to hustle. The hardest thing was coming up with a name, the easiest was getting launched in 8 days with 7 awe-some LIVE web shows for the first week and then rolling out new shows following.

Mbariket: Tell us about the new site.Piche: The new Mingle Media TV has been a work in progress. As we were originally a LIVE only web TV video show community with a Red Carpet Report ‘channel’ supporting web series, film makers and causes, we saw a greater need and that was curating produced web series. We started gradually by producing our first web series “In Bed With...” And then started adding produced web series with the RIP Files and others from creators we knew and started growing our produced series channel.

Mbariket: What’s your chief inspiration for making the change?Piche: Opportunity. We are seeing a need for us to grow and offer different services to the community and to bring in brands and revenue. Many of our shows are monetized but as we bring in more shows, they need to learn how to monetize themselves both in brand and reach. We can help creators focus on building and help brands connect with audiences and creators where it makes sense.

Mbariket: How many shows do you have and how many hours of content have you produced over the years?Piche: In the past two years I have executive produced over 3,500 hours of long-form web content. Currently on our site we have 30 LIVE web talk shows some that average 50K views per show and some that have 1,500 views per show per week LIVE but then double and triple that on replay. We have 60 produced web series on our site right now and in the past year have produced over 800 video interviews with filmmakers, actors, producers on our Red Carpet Report - including being one of two online media outlets to be officially credentialed press for the Oscars.

Mbariket: What was your first show?Piche: My first show on Mingle Media TV was Mamavation founded by Leah Segedie, she came from MomTV to join me and is a dynamo. She has five national sponsors, a huge community, has been named ‘mother of the year’ by Shape magazine and runs a fitness program using Web TV as a component of keeping her com-munity motivated and growing.

FRANCE

Nine deserv-ing web series creators from this year’s LA Web Fest are going to France in October to showcase their series at the first European web series festival ‘The Marseille Web Fest’ in Mar-seille, France.

According to Michael Ajakwe, founder and executive director of LA Web Fest, a repre-sentative from each show will receive an all expense paid trip (per diem included) to Mar-seille to showcase their series to an internation-al audience. Producers Jean-Michel Albert and Stephane RIZZO made the selections this weekend at the 2nd Annual Los Angeles Web Series Festival.

Here are the nine win-ning shows picked:

1. Party Girl Plus One. 2. The Big Dick Mike Show. 3. McCracken Live!. 4. Asylum. 5. The Jim. 6. Gnome Syndrome. 7. L’ Altra. 8. Big Country Blues. 9. Travel Companions.

Marseille Web Fest will run October 14-16, 2011. RM

(10) WEBSERIESMAG.COM | April-June 2011

Page 11: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Mbariket: Who’s doing the marketing and social media push for all the shows?Piche: My background is sales and marketing and I own a firm called Key Practices, Inc. At Key Practices, we have several people working on projects for clients supporting them in technology product launches to social media and marketing campaigns. I’m fortunate to have resources from my marketing firm to help me promote our shows but I am the architect of the push and strategy. We are bringing in MMTVN only staff to take on more promotion-al tasks as we move to our phase II growth plan.

Mbariket: How did you get into marketing and social media in the first place?Piche: I started in sales and marketing over 20 years ago. I’ve worked for and with companies that have helped organizations through technology advances be better, faster and more efficient from multi-media to e-commerce, mobile to security. In 2001 after 9/11 a lot of things changed in the tech world and with start-ups. I reinvented myself taking my sales and marketing skills and started Key Practices. I have been an entrepreneur ever since successfully supporting my family and helping take companies’ products to market. As far as social media goes, you can’t be a tech geek like I am without signing up for every hot new tech tool out there. I got my first Twitter account in 2008 and was on Myspace when they

launched and joined Facebook in 2007. Dropped Myspace and never looked back. In 2007 I started working with a client in the “geolocal” space before it was “cool” and learned a lot about local and how search was changing and sharpened my skills in SEO (search engine optimization). That coupled with my marketing background, understanding how search worked and adding in Social Media tools, I was able to bring a whole new dimension to my clients as we started working towards launching their products. The key is to understand where the audience is and what they care about - it’s known as WIIFM, “What’s in it for ME” and if you know that, you know what tools and strategies to start building.

Mbariket: What do you love about the web space?Piche: I am a pioneer and love the indie spirit. You can create and reach out and meet people you might never have met before. You can also make your own rules and help change the future especially in entertainment which is what I am hoping to do.

Mbariket: What one advice do you have for new and veteran web series creators? Piche: Create a business plan and manage your success by working the plan. If this is not a business but a creative outlet, then create and don’t complain. If it is a business, research, review and report and measure your success. WS

“Create a business plan and manage your suc-cess by working the plan”

WEBSERIESMAG.COM | April-June 2011 (11)

Page 12: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Smartphones - TV - YouTube - Apps - Tablets - HDTV - Wireless - Stickam - Android - HTML5 Adobe Flash - AppleTV - GoogleTV - iTunes - BlipTV - Boxee - Streaming Video - Blackberry

Mingle Media TV’s award-winning sales & marketing team has the social skills, passion and tech savvy know-how to build community & engage audiences...

Your audience is in the livingroom, on the computer, in a park,

at work, on a train, with friends,at coffee shops, on the go...

they’re everywhere.

Weekly Web Series ScreeningsHosted LIVE BroadcastsMonthly MeetupsCrowd Sourcing Programs

Monetization & SponsorshipsMarketing / Promotional ServicesRepresentation / PublicityProduct Placement

Smartphones - TV - YouTube - Apps - Tablets - HDTV - Wireless - Stickam - Android - HTML5 Adobe Flash - AppleTV - GoogleTV - iTunes - BlipTV - Boxee - Streaming Video - BlackberryAll trademarks are the property of their respective owners.

Mingle Media TV’s award-winning sales & marketing team has the social skills, passion and tech savvy know-how to build community & engage audiences...

We believe where and how you watch video shows should be

transparent to the viewer... it’s about the experience

...not the screen.

Produced Web Series LIVE Talk ShowsRed Carpet ReportSpecial Events

Red Carpet CoverageDaily Savings TVIndie Production StudioBranded Entertainment

Page 13: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Smartphones - TV - YouTube - Apps - Tablets - HDTV - Wireless - Stickam - Android - HTML5 Adobe Flash - AppleTV - GoogleTV - iTunes - BlipTV - Boxee - Streaming Video - Blackberry

Mingle Media TV’s award-winning sales & marketing team has the social skills, passion and tech savvy know-how to build community & engage audiences...

Your audience is in the livingroom, on the computer, in a park,

at work, on a train, with friends,at coffee shops, on the go...

they’re everywhere.

Weekly Web Series ScreeningsHosted LIVE BroadcastsMonthly MeetupsCrowd Sourcing Programs

Monetization & SponsorshipsMarketing / Promotional ServicesRepresentation / PublicityProduct Placement

Smartphones - TV - YouTube - Apps - Tablets - HDTV - Wireless - Stickam - Android - HTML5 Adobe Flash - AppleTV - GoogleTV - iTunes - BlipTV - Boxee - Streaming Video - BlackberryAll trademarks are the property of their respective owners.

Mingle Media TV’s award-winning sales & marketing team has the social skills, passion and tech savvy know-how to build community & engage audiences...

We believe where and how you watch video shows should be

transparent to the viewer... it’s about the experience

...not the screen.

Produced Web Series LIVE Talk ShowsRed Carpet ReportSpecial Events

Red Carpet CoverageDaily Savings TVIndie Production StudioBranded Entertainment

Page 14: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside
Page 15: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Q&A WITHJAMIE BERKE

“I would like the public to know that I am deaf and have been since birth”ADVOCATING FOR CLOSED CAPTIONED WEB SERIES

By Rich Mbariket

Jamie Berke, A long-time advocate of captioned programming talks with WEB SERIES mag on advocating for closed captioned web series. Berke talks about her cause, the meaning of closed captioning, its benefits, options, where to get information, and much more.

Rich Mbariket: You are a strong and long-time advocate of caption capable video players as well as producers having captions on their web series. First, what would you like the public to know about you and your cause?Jamie Berke: I would like the public to know that I am deaf and have been since birth. I have been a captioning advocate for de-cades. Caption Action 2’s original mission was to get the 21st Cen-tury Communications and Video Accessibility Act passed in Con-gress. After that mission was accomplished by the deaf and blind communities, Caption Action 2 (http://www.causes.com/captionac-tion2) changed its mission because of a gap in the law. The Act only requires captioning on television programming that is rebroadcast on the Internet. It does not affect original television programming for the Internet, hence web series are not impacted. Caption Action 2 has a monthly newsletter. When I learn about captioned web series, I put the news out in the newsletter. A web series has to have edited captions to be mentioned in the newsletter. The automatic captioning in YouTube is not accurate enough to merit a web series being mentioned. The captions have to be accurate.

Mbariket: Could you explain the meaning of closed captioning?Berke: Closed captioning has been around since 1980 and the technology continues to improve. It is called closed captioning for a simple reason; on the Internet, the captions are visible only by clicking a “cc” button on the video player. You can turn the captions on and off. Another type of captioning is open captioning, which is similar to foreign film subtitles. The captions are right there on the screen, and you can not turn them on and off. The Internet has plenty of free tools for adding open captions, but web series producers would probably prefer closed captioning. There are other laws regarding closed captioning. The first law is the >>

WEBSERIESMAG.COM | April-June 2011 (15)

Page 16: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Television Decoder Circuitry Act of 1990. That law mandates all televisions with screens 13 inches or larger to be capable of show-ing closed captions. The 21st Century Communications and Video Accessibility Act also requires caption decoder circuitry in devices such as cell phones and tablet computers. The other law is the Telecommunications Act of 1996. When closed captioning did not sufficiently increase on television, Congress had to step in to make it mandatory. Now captioning is mandatory on regular television.

Mbariket: What are benefits of closed captioning?Berke: Glad you ask. One of the primary benefits is educational. I am also the guide to deafness at About.com; here is an article I wrote on the benefits of captioning: http://deafness.about.com/od/captioning/a/captionbenefits.htm.

Mbariket: Captioning content is expensive. Beyond having technol-ogy that enables it, what other options could you share?Berke: Not really that expensive! It depends on which captioning options you choose for web series video. I know of one web series producer who is using a volunteer: the producer of Annoying Or-ange. Volunteers are not the best option though because the nature of volunteering means that if the volunteer leaves, there are no captions. You can do it yourself. If you have the time on your hands, you can download an automatic transcript generated by YouTube, edit it for accuracy, and upload it back to YouTube. If you don’t have the time on your hands, you can pay as little as $2 a minute for an accurate timed text transcript to upload to YouTube to automati-cally generate accurate captions. I know of one web series producer who has selected this option and will begin captioning soon.

Mbariket: I’ve been following your tweets and you seem to focus on the networks providing captions. I personally think we as a web series community should focus on the producers taking responsibility to cap-tion their own content. Do you agree or disagree?Berke: I agree the producers should be the ones generating the captions, because then the caption files can be applied to the vari-ous platforms that web series appear on. I know that a typical web series will appear on the series’ own website, on YouTube, and on web series networks. The problem is that if the video player does not support closed captioning and does not have a closed caption-ing “CC” button or menu option, captions can only be on video platforms that do - and that usually means YouTube.

Mbariket: Where could we go to get information on closed captioning and what else would you like to share with our readers?Berke: General information can be found on the National Associa-tion of the Deaf website: http://www.nad.org/issues/technology/television-and-closed-captioning .

There is a list of YouTube Ready captioning vendors here: http://youtubeready.dcmp.org/. All of the vendors listed there have been certified as having quality captioning services.An important thing for your readers to be aware of is the potential size of the audience they can reach if they add captioning to their web series. There are 28 million deaf and hard of hearing people in the United States alone. English speaking deaf and hard of hearing people in other countries increase the potential audience. Then add in people learning English as a second language who use captioning to help them learn. I’m aware that many web series producers are paid by the cost per mille (CPM) from web series hosts. Providing captioning could mean a higher CPM for web series producers.

Mbariket: How can someone get a hold of you to learn more?Berke: Three ways, in order of preference: 1) Tweet me at @Deaf-nessGuide 2) Email me on Facebook via Caption Action 2 3) Email me at [email protected]. WS

“There are 28 million deaf and hard of hear-ing people in the United States alone”

To advertise in WEB SERIES mag, Please e-mail: [email protected]

(16) WEBSERIESMAG.COM | April-June 2011

Page 17: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

SCREENINGS PREMIERES A-LIST VIP OPENINGS BABESCOOL CLEAVAGE GOSSIP FASHION CONNECTIONS HEAD-TURNING SCENE PHOTOGRAPHERS INVITES ENTERTAIN-MENT SUITS LITTLE BLACK DRESSES PANELS CONVER-SATIONS LOS ANGELES CALIFORNIA FUN MEET & GREET Q&A STORIES SCREENINGS SCENE BABES LITTLE BLACK DRESSES VIP MERCH PEOPLE NETWORKING CLEAVAGE BILLBOARD GOSSIP OPENINGS PREMIERES ENTERTAIN-MENT SUITS VIDEOS INTERVIEWSHONOREES CONNECTIONS VIPA-LIST SCREENINGS FESTIVAL BABES CLEAVAGE VIPTOAST HONOREES SMILES CONNECTIONS OPENINGS COOL HIP VIP CONVERSATIONS LINES FUN March 2011

LA WEB FEST

Page 18: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Hot ShotsTHE PARTY The 2nd Annual 2011 LA Web Series Fes-tival (LA Web Fest), produced by Michael Ajakwe at the Stage 52 Theater in Los Angeles, CaliforniaTHE PLAYERS Content creators, panelists, writers, producers, directors, actors, distributors, network ex-ecs, fans, marketing execs, VIP, advertisers, talents THE HIGHLIGHTS Web series enthusiasts worldwide came out to celebrate this ground-breaking festival honoring and celebrating people in web series for their creative and business talents -Rich Mbariket

Rich Mbariket and Bonnie Aarons

Jermaine Jevon and Paul Jerome

Stephanie Piche and Esther Lim

(18) WEBSERIESMAG.COM | April-June 2011

Page 19: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Stephane RIZZO and Jean-Michel Albert Paige Barnett

Jennifer Dawson

Rich Mbariket and Michael Ajakwe

WEBSERIESMAG.COM | April-June 2011 (19)

Page 20: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside
Page 21: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

LATEST WEB SERIES TALK FROM THE FANSBy Stephanie Piche

What series have you watched and what are some of your favorites?

Very impressed with the quality of writing in Downsized. Big fan of Daryn Strauss’s work. - Stephen Groak

I like “Gay Town” (and I’m not Gay), watched all 20 (two seasons of 10), found it on Crackle.com ... it’s hilarious inven-tive and well written ... I also liked a series about Al Qaeda (don’t remember the title) I found on Crackle.com, a comedy, but it has since disappeared. I’ve tried to find other series to watch, many are disappointing because unlike the two I’ve mentioned what I’m looking for is SOMETHING THAT CAN ONLY be done on the web, too racy, politically incorrect for corporate funded TV ... most web series I’ve seen are too sterile or banal, uninteresting and juvenile or are aspiring to television like mind-sets. Cul-turally we’ve been painted into a corner believing if we write anything that has any substance, merit or weight, no one will watch it. So, there’s junk everywhere ... some of it’s good junk, though. - Dou-ble Espresso

I try to watch as much as I can - usually though I’m experiencing web content via mobile when I’m traveling, bout the only time I really get... Freddie Wong, awk-ward embraces, legend of Neil, western x, rice and noodles - those are a few that leap out my memory at this time of morning, that I have been regularly fol-lowing. -Ryan McCalla

The Guild and The Bannen Way need no intros... nor free press from me, but I do love em. Sean Becker (director the guild) and Jeff Lewis (Vork on The Guild) do a comedy Anthology series called The Jeff Lewis 5 minute Comedy Hour is a per-sonal favorite. Awkward Embraces and The Big Dick Mike Show are two discov-eries via WSN meetups that I’ve become fans of. Compulsions was another series I stumbled upon (because I was getting ready to work with one of the actors in it) and really enjoyed. And not leave out Non-Fiction stuff... I think Film Riot is one of the best bits of Indie Filmmaker “How To” content out there. Shows I’m looking to get caught up on:

Western X, Hollywood Wasteland, Places Please, Squatters, and a ton more I’m forgetting I’m sure... -Avi Glijanski

Bunny Hug is my personal favorite so far, but there’s only 3 episodes! For great short bursts of comedy, elevator2space never gets old. Other greats for me would be ‘Bite Me’, ‘Dealreship’, and anything by ‘Pete and Brian’. -Donnie Moore

How It Should Have Ended, The Freelands, Look Around You, Book of Jer3miah (although I worked in marketing on that one). And I used to love Home Star Runner, which I think counts as a pioneer in web based content. Mostly since I’ve found this website, I’ve dis-covered a lot of cool stuff I’m starting to plow through. Western X is one. I never really watched many until I started creat-ing them. Maybe this goes back to the “Viral Marketing” thread Rich started, but the only time I really hear about new web series is while I’m looking for it. Too much focus and hope on things going viral, and not enough real advertising... -AfterTheBeast

Some of my personal favorites are: The Guild, Very Mary-Kate, First Day, Hol-lywood is like High school with Money, I <3 Vampires, Solo, In The Moment, Man Teen, Vampire Werewolf Zombie, The LXD (League of Extraordinary Dancers), Sassy Gay Friend, Gigabots, Gay Town, My Date, Purple Man and many more that I can’t even remember now. -Gan-dhi Fernando

I watch Celeste Bright, love love love it. Awkward Embraces at times, Lila, Long Distance. I suppose to watch web series that I can identify with, which isn’t nor-mally the case when watching primetime. Interesting. :) -Tamala Baldwin

Some of the series’ I’ve enjoyed include: Titsburg, Blue Movies, Vampire Mob, Today of All Days (this one’s a 3-episode mini-series), Awol.tv (this series is sort of an artsy car magazine in video form that I enjoy as it’s gorgeously shot and edited). And on more of the vlog side of web video, I’m a big fan of both Epic Fu and Ill Doctrine. -Druu@BiteMeTV

Contribute content like this on webseriesmag.com

WEBSERIESMAG.COM | April-June 2011 (21)

Page 22: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside
Page 23: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside
Page 24: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

WSNthebestplacetowatchandembedwebseriesforfreeis W E B S E R I E S N E T W O R K . C O M

INSIDE WEB SERIES NETWORKORIGINAL WEBISODES AND VIDEOS

FORUMSPHOTOS

LATEST NEWSEVENTS

CONNECTIONSFACEBOOK PAGES

TWITTER ACCOUNTSYOUTUBE CHANNELS

ACTIVITYTRAFFIC

CONVERSATIONSINFORMATION

FUN ANDENTERTAINMENT

RICH MBARIKET, Founder, WSN, Publisher, WEB SERIES magazine, [email protected]

To advertise in WEB SERIES mag, Please e-mail: [email protected]

Page 25: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

2011 RATE CARD 2ND ISSUE ADVERTISING RATES

WEB SERIESM A G A Z I N E

WEBSERIESMAG.COM

Page 26: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

WEB SERIES Magazine AdvertisingThe launch of our first issue is the end result of a dream that has now be-come reality. Web Series magazine is poised to take its place as an industry leader in introducing the web series industry, YOUR series and/or company to the world. Let us give you the exposure you deserve and help connect you with that golden opportunity you have been wanting. We are experts in this... give it a try, advertise with us and see success following.

ISSUE #2 WILL RUN FROM JULY 1-SEPTEMBER 30, 2011 IN PRINT AND ONLINE

WEBSERIESMAG.COM

Page 27: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Quarterly Circulation & DistributionPrint Run for the launch issue: 500 copies. We are projecting 2-3 times these copies in the next issues. To maximize exposure, Web Series magazine is also available online for free. Also, we take pride in self-distribution, physically handing copies to people we meet, telling them about the publication and leveraging social media. Check us out at webseriesmag.com and see our impact.

WEBSERIESMAG.COM

Page 28: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

WEBSERIESMAG.COM

Ad Sizes & Specifications

Page 29: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

Ad Sizes & Specifications

WEBSERIESMAG.COM

Page 30: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

WEBSERIESMAG.COM

DOUBLE PAGE SPREAD18” by 12”

Page 31: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

DOUBLE PAGE SPREAD18” by 12”

ISSUE #2: JULY-SEPTEMBER 2011

PRICE: Color 485 B&W 375

Get Fifty Percent Discount On ADs purchased before April 15Use the half off discount offered on the spreads, full, half, skyscraper, and quarter pages on ads purchased before April 15.

POLICY | Our AD StandardAll AD images must be in Hi-Resolution (300dpi PDF) with standard bleed for full page AD and spread (double page AD).

To buy your ads, please email:[email protected]

*PayPal and Google Checkout Accepted

WEBSERIESMAG.COM

Page 32: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

FULL PAGE9” by 12”

ISSUE #2: JULY-SEPTEMBER 2011

PRICE: Color 250 B&W 195

Get Fifty Percent Discount On ADs purchased before April 15Use the half off discount offered on the spreads, full, half, skyscraper, and quarter pages on ads purchased before April 15.

POLICY | Our AD StandardAll AD images must be in Hi-Resolution (300dpi PDF) with standard bleed for full page AD and spread (double page AD).

To buy your ads, please email:[email protected]

*PayPal and Google Checkout Accepted

WEBSERIESMAG.COM

Page 33: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

SKYSCRAPER4” by 11”

ISSUE #2: JULY-SEPTEMBER 2011

PRICE: Color 145 B&W 120

Get Fifty Percent Discount On ADs purchased before April 15Use the half off discount offered on the spreads, full, half, skyscraper, and quar-ter pages on ads purchased before April 15.

POLICY | Our AD StandardAll AD images must be in Hi-Resolution (300dpi PDF) with standard bleed for full page AD and spread (double page AD).

To buy your ads, please email:[email protected]

*PayPal and Google Checkout Accepted

WEBSERIESMAG.COM

Page 34: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

HALF PAGE8.5” by 5.25”

ISSUE #2: JULY-SEPTEMBER 2011

PRICE: Color 135 B&W 110

Get Fifty Percent Discount On ADs purchased before April 15Use the half off discount offered on the spreads, full, half, skyscraper, and quar-ter pages on ads purchased before April 15.

POLICY | Our AD StandardAll AD images must be in Hi-Resolution (300dpi PDF) with standard bleed for full page AD and spread (double page AD).

To buy your ads, please email:[email protected]

*PayPal and Google Checkout Accepted

WEBSERIESMAG.COM

Page 35: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

QUARTER PAGE

4” by 5.25”ISSUE #2: JULY-SEPTEMBER 2011

PRICE: Color 75 B&W 60

Get Fifty Percent Discount On ADs purchased before April 15Use the half off discount offered on the spreads, full, half, skyscraper, and quarter pages on ads purchased before April 15.

POLICY | Our AD StandardAll AD images must be in Hi-Resolution (300dpi PDF) with standard bleed for full page AD and spread (double page AD).

To buy your ads, please email:[email protected]

*PayPal and Google Checkout Accepted

WEBSERIESMAG.COM

Page 36: Web Series Magazine 1st Issue | New Advertising Rates For 2nd Issue Inside

MUST WATCH SERIESOnly $20 to be listed in the MUST WATCH SERIES section of the magazine.

MUST WATCH NETWORKSOnly $20 to be listed in the MUST WATCH NETWORKS section of the magazine.

CLASSIFIEDSOnly $20 to be listed in the CLASSIFIEDS section of the magazine.

EVENTSOnly $20 to be listed in the EVENTS sec-tion of the magazine.

THANKS FOR ADVERTISING WITH [email protected]

*PayPal and Google Checkout Accepted

*Glossary listing is arranged on first come order. Maximum 50 words per listing. Text only.

WEBSERIESMAG.COM