winky lanna spa

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PROJECT FEASIBILITY

ANDEVALUATION 1203302

vWinky Lanna Spav Member

1.Miss Sasipapha Hatuy ID:5131207120

[[email protected] ] 083-865-9564

2.Mr. Keerati Suwannakoot ID:5231203011


3.Miss Natchanya Sirikhunanan ID:5231203055


4.Mr. Boriratch Tirapriroch ID:5231203062


5.Miss Pichaya Toongmeepol ID:5231203080

[[email protected]] 082-694-1571

6.Miss Runchana Aksoensri ID:5231203099


7.Miss Warangkhana Supan ID:5231203107


8.Miss Supaporn Ponyos ID:5231203127


Present

Aj.Chaiyawat Thongintr


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CHAPTER 1

vWinky Lanna Spav

Background and significance


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people that care health and beauty. Moreover, Chiang Rai have many tourist places, so tourist

in other country go to travel always, they like spa Thai and product that produce by herb and

natural.

Project objectives

1. To study about planning the spa business in Thailand and also export products of spa

to other country.

2. To analyze some factor that can abstract the business real life such as customer

behavior, economic situation and also the strategy of marketing.

3. To know about right way to do good project.

4. To learn the technical and management process in spa business

Benefits of project

1. To know about competition of spa business in Chiang Rai

2. To learn about the situation of spa business.

3. To know the feasibility spa business in Chiang Rai.

4. To know about how to connect with customer in other country.

5. We will get more knowledge about doing the project and apply it in real life

Operating Method

To study generally of spa business in Chiang Rai

To study management in spa business as follows:

- Background of spa business

- Product and service in spa business

- Vision and mission statement of spa business

-

Strategy of the company

To study competition analysis and marketing feasibility as follows:

- Demand of customer in spa business

- Marketing mix of spa business

- Sale forecast and profits estimation of spa business

To study the technical process in spa business as follow as:

- Location

-

Operation and management analysis- Investment and operation cost of spa business


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To study the financial feasibility of spa business as follows:

- Companys investment cost, operation expense, and other expenses

- Profit and loss statement, cash flow, and balance sheet in 5 year of spa business

To study and analysis risk of spa business in Chiang Rai

To Summary the feasibility of spa business in Chiang Rai

Time frame of study

Sine November 2011 February 2012

Operation Method

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1. To study the general of

spa business in Chinag Rai

2. To study management in

spa business

3. To study competition

analysis and marketing

feasibility

4. To study the technicalprocess in spa business

5. To study the financial

feasibility of spa business

6. To study and analysis risk

of spa business in Chiang

Rai

7. To Summary the

feasibility of spa business in

Chiang Rai


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CHAPTER 2

vWinky Lanna Spav

Industry of Profile


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Industry Profile

Nature of Industry

1

Word spa come from Latin Sanus Per Acqua mean have a good health with water or use

water to treat your hearth by use mineral bath, milk bath, the steam, or drink mineral water.

Somebody think word Spa come from small town in Belgium which town name Spa and that city is

the source of hot spring and it is the town of travel in European in 17th

century that is the most popular

to relax by use mineral bath and play casino. Since ancient times they use water to therapy and relax

for a long time. Ancient Greeks like to be immersed in water with they build a reservoir and hose to

the reservoir since 500 BC when the Romans like to use mineral bath, milk bath, relaxation therapy

and skin care after that they was develop as a warm water bath by they build the bath around the

Roman Empire after the fall of The Roman city. In Europe, they have a city famous for its spas such

as spa town of Baden in Germanys, Belgium and Bath town of England. Furthermore Asian countries

such as Japan like to build the source of natural mineral bath since ancient time or it call as hot

springs. Spa in new generation does not equate to treatment facilities with water alone but to blend the

science of therapy for good health, both physically and mentally are go together such as exercise,

yoga, meditation and the health benefits of herbal essential oils to massage the pressure point foot

message or even acupuncture or a combination of Thai traditional medicine to help treat the

symptoms as well asto the process and the beauty spa, each spa will be used as a selling point and

service even though each spa have different service but the heart of spa is to relax both of body and

mind to get balance of both physically and mentally by focus on relaxing from the taste, smell, sound

and touch to those who use the service.

In Germany, spa was developing to be treatment areas for rehabilitate of patient by doctor

will advice. Doctor that expert about spa, they have knowledge about nature of human and

environment such as climate, sunlight and material of nature. Each essential will help health and body

to be normal fatter. It is choice of medical profession before use medicine for cure by patient will get

assessment and send to treatment areas that appropriate and continually about 2-4 week by has doctor

always give the advice of each problem. So, in Germany have luxury spa and high standard almost

300 spas around country for provide service for patient that make patient will have good quality of life

but high cost. Nowadays, have medical spa around the world and bring indigenous knowledge of each

local area and country come to adapt with different activities of spa. Spas in USA will different from

1http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=1,

http://student.nu.ac.th/pokpakzz/myspa/spa.asp


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country in Europe is place for hi-so class that they have good healthy come for relax by they hasmany

program of nutrition, exercise, and beauty and in some spa has develop physical part by usemeditation

or learn about coherence mind and tradition of easterner. The most of westerner will be impressive

with emptiness that Buddhist and Hindu behave. In some place will bring new technology to use for

spa that it is half of treatment areas for patient to rehabilitate of physical and mental to be strong. In

the past, spa will develop to business of travel and relax. Formally, foreigners like to stay in place that

have comfortable and safety cause of transportation have convenience and faster so many people

come to find the different thing from routine life. Relax place will competition by build the new thing

to attract customer. Sometime they will build beautiful scenery, wide of recreation room and full

service but some customer feel it is not enough for their need because only their body get relax from

comfortable but their mental didnt relax so, it begin to make spa for customer need by they will get

relax for their physical and mental.

2The approach to take care health and beauty in many forms that come from indigenous

knowledge of each local area and country, It is prevent and prepare to the body to be strong that make

person who interest in spa to expand then formerly is place for person who has unhealthy or patient in

stage of recuperate and old age only. Each people have different reason to go to spa, some people go

to spa for beauty, treat illness that make we have many type of spa. Type of spa include:

- Day Spa: a form of beauty salon.

-

Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such

as Imperial Hotel.

- Club Spa: a spa that service in form of club that have exercise room, sport, and meeting

of member.

- Medical Spa: a spa for treat, care and treatment health, have team of doctor and have

register to be clinic that conform to law.

- Destination Spa: a spa that have objective to develop and treatment health to be well,

have the room for stay overnight. Before stay we will have check up for choose

appropriate program.

- Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water

have many mineral that can decrease some illness.

- Home Spa: a spa that we make at home or service in delivery at home.

2http://spacara.blogspot.com/2009/08/blog-post_17.html


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Situation:

In current, people have serious from social, economic or competitive in many business, its

cause of healthy problem whatever entrepreneur or employees. Therefore, people concern about their

health seriously and try to find many way to relax such as go to fitness center, aerobic dance, yogaand department store. But the hit to relax that popular in this time is spa service, it can make people

relax and useful for healthy

At the beginning, spas in Thailand were chiefly located in luxurious hotels. They were

established around the year 1994 to meet the needs of foreign visitors at that time. The services gained

popularity very soon. That's why new spas have sprung up like mushroom in cities and famous

attractions. Many of them have developed with advanced techniques such as hydrotherapy and

aromatherapy. Since 2001, the concept of spas has been widely spread among the Thai urban

populations because they have suffered from health problems caused by their rushing lifestyles and

the polluted environment. And spa treatments have been found to be alternative ways to maintain their

health balance.

Spas of Thailand are second to none because of the distinctive traditional Thai massage and

the outstanding Thai hospitality presented through the well-trained therapists. Most clients are

impressed by their smiles and tender attention. Ubonrat Somprakit, Managing Director of Jasmine

Spa, revealed that many of her clients had revisited the spa because of the overall hospitable service.

She added that the relaxing atmosphere and the expert therapists who are service-oriented are also the

key factors.

As for the government, it has been doing its utmost in promoting Thai spas. For example, Thailand is

scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in 2006, which, according to

Watchara Phannachet, Deputy Minister of Industry, will be beneficial to the economy in general.

Moreover, the government has provided training to personnel in the spa industry to enhance the

standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up

to bring together all those involved in the local spa industry to steer Thai spas in the same direction.

3"Even though the number of spas has increased, it is delightful to learn that along with

quantity has come quality", said Naphalai Areesorn, President of the Thai Spa Association. However,

because of the intense competition, the trend of Thai spas will have to change. Monica P. Orias, PR

Marketing and Sales Manager of Mandara Spa said that Mandara Spa is looking forward to

developing spa programmes for the total well-being of mind, body and soul. This means that spa

3http://www.thaiwaysmagazine.com/thai_article/2119_spa_thailand/spa_thailand.html


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therapies have to be able to nourish the mind (by providing meditation programmes, for example) and

to strengthen the physical body (by arranging workout programmes).

4Several day spas and hotel spas are scattered throughout Bangkok and other tourist

destinations like Chiang Mai, Hua Hin, Pattaya, Samui and Phuket. If you wish to experience this

comfortable indulgence, go for one at a spa near you.

Thailand will make many places for service of spa such as hotel and resort. Now Thailand is world-

class of tourist destination famous for spa. Due to several factors the perfect harmony and beauty of

the city folk wisdom about science, medicine, traditional of Thai herbs such as Thai message,

meditation, and service with a smile of Thai hospitality which combined with spa, Thai spa style that

is recognized and appreciated by tourist. Foreign or local, it is very popular as well and commercial

production of medicine herbs as well as. Thailand was known for healing properties since ancienttimes and most of foreign tourist in Thailand very favorite Thai herbs.

Type of spa in Thailand include:

-5Day Spa: refer to spa service that can finish in any time during the day. It may take only

30 minutes or one hour. The locations are usually in cities or business centers.

-

Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such

as Imperial Hotel.

- Club Spa: a spa that service in form of club that have exercise room, sport, and meeting

of member.

- Medical Spa: a spa for treat, care and treatment health, have team of doctor and have

register to be clinic that conform to law. Generally, this kind of spa is located in hospitals

or clinics.

- Destination Spa: a spa that have objective to develop and treatment health to be well,

have the room for stay overnight. Before stay we will have check up for choose

appropriate program.

- Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water

have many mineral that can decrease some illness.

- Home Spa: a spa that we make at home or service in delivery at home.

4http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=10

5www.thaiwaymagazine.com/thai_article/2119_spa_thailand/spa_thailand.html


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In mean of notification by the facility amendment (NO.4) Act 2546 has set the pattern of spa in 3

types.

1. Spa for healthy: an activity of spa for healthy and beauty.

2.

Western Spa: places that service your health by use same standard of service like countryin northwest.

3. Thai Spaya: Places that service by use Thai herbal steam. To compress and massage the

Thai word comfort comes from the Bali sappaya which mean place or person that

perfect particular of help and support.

4. Thai Spa: is a service like western spa but has developed by put indigenous knowledge of

Thai to service in same place.

Strength of spa business in Thailand

6All type of spa will have Thai massage in service because Thailand is famous in massage

that people around the world know it and have expert in massage only.

- Thailand have a herb more than 100 types and have agriculture to plant in many

provinces that can use it processed to be products also decrease import the herb from

other countries, its can support to establish spa business in Thailand.

- Thailand have hot spring more than 100 places that hot spring can improve to be Mineral

spring spa service or resort spa.

- People in Thailand have surrender, polite, cheerful and concern in service that from

personality of Thai people is important to useful in business.

- Almost Thai people are Buddhism and have dharma to discipline in mind, so spa business

are about to build peaceful in mind and relax emotion that Thai social is proper to

establish spa business specially.

- Spa business is convert to use nature direction and use natural for peaceful also use to

integration for body, emotion, and mind. This reason is support for Thailand appropriate

to do spa business more that Europe.- In spa business have to use products made from natural to be ingredient such as fruits,

flowers, trees and herb. That thing can find in Thailand, so it saves cost to do in business.

- The culture heritage is strength that makes difference from other countries for Thais spa

business.

- The government has support the tourisms business and want to make spa business to be

important point for foreigner, so spa business will boom in Thailand.

- Thailand has more employees both of men and women that it is opportunity to train them

to understand in spa business.6 http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html


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Weakness of spa business in Thailand.

- The stuff in spa business; manager and employees, have limit in amount for hiring.

- Thai people have not good skill in English language, so it have problems when

communicate with customer that effect to respond in service can mistake.

- Although , Thailand have more herbs but if we compare with Indonesia , they are

important competitor because Indonesia is secondary from Thailand that tourist

interesting in spa service.

- The problem about terrorist in 3 provinces in south border of Thailand has effect to

tourism especially spa business because the tourist will not come to Thailand.

- Mostly, spa business have purpose to respond requirement for middle-class and high-class

people that we can observe from service charge on resort spa and hotel in high-class

including customer come from foreigner ,if they are not to travel in Thailand it can effect

to spa business mostly.

Moreover, 1-2 years ago , spa business had opened in resort and popular place that

inconvenient for people who want to go also rate of each course is expensive, its cause cannot

to diversify target customer group. If the spa can open in stand alone and have a medium rate,

people will come to service easily7

8Moreover, In Thailand have many area that popular in spa business such as

Bangkok, Phuket , Chiang Mai and Chiang Rai, that we choose to open spa business in

Chiang Rai because it is the province is rich in tourism resources in terms of natural attraction

and antiquities, evidence of its past civilization. It is also home to various hill tribes who

follow fascinating ways of life. Chiang Rai is also a tourism gateway into Myanmar and

Laos. Plus, in the north of Thailands culture is Lanna in origin and the people are very proud

of their northern roots. The region is home to distinctly different food, music, arts, way of life

and even language. Chiang Rai is also a melting pot of hill tribes and their own unique

cultures. In province town ( amphoe muang ) has a few live music pubs and discotheques.

Aimed at foreign tourist, there is traditional music and performances in the Night Barzar.

There are also plenty of beer bars, some with hostesses, around town.

Moreover, In Chiang Rai have many attractive places such Mae Fah Luang university

that is center for developing the youth from rural areas and have the garden is a park cum

7 http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html8http://en.m.wikipedia.org/wiki/Chiang_Rai_province)


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museum preserving Lanna cultural objective, Doi Tung is a revered mountain which in cludes

the Doi Tung palace and the Mae Fah Luang flower garden, Wat Rong Khun have a white

ordination hall Pha Ubosot, is decorated with silver glittering pieces of mirrors, The Golden

trangle can called Sop Ruak is where the Mekhong meets the Ruak River and also where

the borders of Laos, Burma and Thailand and Amphoe Mae Sai is border on Burmas

Tachileik that have a market selling lots of different goods including they have famous

festival that people want to visit that is Phokhun Mengrai Maharat Festival and Chiang Rai

flower Festival.

Regular Customer

- The foreign tourist.

-

People who want to relax from serious.- People who like spa from natural herbs.

Product Life Cycle

1. Introduction: Tinky Winky spa was established in 2011 and its vision is we want to be

the leader of spa industry in Chiang Rai that we made product by use the best of natural

resource. Tinky Winky spa use natural resource that we think about our customer to get

the most benefit from our service and product that we call heart made and natural

2. Growth:Our Company has many promotions to attract customers such as spa 10 times, get

spa free 3 times. Some time we will give special gift for customer that register to be

member of spa. We use marketing mix strategy to make customer loyalty to our spa. We

will get their physical and mentalby give confortable and relax for use our spa. We

expand group of customer in many age that want to relax, treatment for their body, and

beauty. We have produce their product that comes from natural that me made by myself

to sale to customer that like our product from program of our spa. Some season we will

give special gift that it is our product that they produce by natural for member of our spa.

3. Maturity:whenourspaispopularinChiangRaiandtherearemanycustomerandmost

ofcustomeruseourproductwewillhavemeetingformemberofspabyletsthemto


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usespafreeandwehavetotalkwithourcustomeraboutourspa,product,andservice.

Inthisperiodwewilldecreasepriceofspaandourservicebecauseourspaispopularin

ChiangRaimarket.Ourspawillmakeprofitfromproductthatweplantoexport their

producttoothercountryasmuchaspossible.

4. Decline:This situation occurs because of external environment factor that can affect to our

spa and our spa will have plan the strategy to support this problem to be survive in this

situation such as setting lower price of spa and product and our spa must to find another

plan to be continuous when it can use in this situation.

Product and service

Winky lanna spa has 4 rooms (1 rooms for body massage ,1 room for body scrub ,1 room for

the body compress ball and 1 room for the face compress ball ) and 2 toilets room both of first and

second floor. For room of body massage has 3 beds and have the massager to serve the service

properly. In body scrub room have 2 bed that is the service for relaxing the skin and have private for

the customer. In the body compress ball have 2 bed that is easy for serving the massage privately also

in the face compress ball that we have 6 chair massage because this service serve just face and not

long time for service.For service we do by heart to customer because we want our customer get the best benefit

from our spa such as comfortable from our room that has different style, relax with our garden and

product that we made for them and we will have special gift for our customer who come to use our

service and they will get feel full from our smile that we want to show to our customer that we want to

service them all time and by our heart. We have person who expert about spa to give service for our

customer.

Vision: we want to be the lead of spa in Chiang Rai by provide the best service that we madeby heart and always provide to customer for get the most benefit from our spa such as Thai message,

body scrub and oil message that we want tour customer will relax and confortable when they come to

our spa and go home by full feel happiness from our spa. We will growth in spa industry and

expand our spa to another place such as Chiang Mai. In the future we plan to export our product to

another country that like to use Thai herbs and we will the best one of product that we export in

Chiang Rai. Furthermore, we focus on customer need first that what they want from our spa and we

will service them by heart and smile all time. We want to get customer satisfaction to our spa.


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Mission: Winky lanna Spa Mission statement is provides the best service and serve the best

quality of product by heart.Winky lanna Spa is give confortable and relaxes to customers who want to

feel confortable and relax both of physically and mentally from their work. We have higher quality

but same price of otherspa in Chiang Rai. We want our customer to get the most benefit and we will

get customer satisfaction too. Winky lanna Spa want to provide heart and smile for provide service for

customer

We will provide best view of spa and product that we have many room for do spa that we

made them to different style because we want our customer get confortable and relax in another place

in our spa by we build different style of room. Some of customer want to get feel like western style,

some want to get Thai style that concern the need of customer because many time they want to get

another feel to be confortable and relax.

We have product that produce by the best natural resource that it is come from real natural

and everybody can use our product such as normal and sensitive skin. We made product by use heart

made natural resource, we want our customer will get good quality of product and good health from

our spa.

We provide service in many ages that they like to get comfortable and relax such as old age,

middle age that they will tried from their work and they come to our spa to be relax and we open

everyday. We can concern we provide service by our heart and smile.

Strategies of the company

As Winky lanna Spa is new company that want to growth and get more benefit in spa

industry. We try to plan and find the strategy that appropriate with our business. First we must

concern about our goal and SWOT; strength, weakness, opportunity, and threats because we are new

company that want to success in spa industry and we have many competitor in spa industry. As we are

the new company that we have a few experience for do business but we will have many weakness and

threats that it will affect to our company to get the goal that we want because they have many

company in spa industry that they success in their company before us. For this reason, when we know

our weakness, we must to improve and avoid it to set the plan to find opportunity to success in spa

industry. Even though we know our strength well but we must to improve them to be the best to be

survive in spa industry.


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SWOT Analysis

- Strength: The spa is located at corner of road in Amphoe Muang, Chiang Rai that it is the easy

way for customer go to our shop and we have parking car for bus station and car. Moreover, the

spa has unique interior from other place around that area because we decorate in Thai Lanna-

modern style and use Thai massage style in service. We have special trick for body scrub that

different from other also we have website of our spa that have information for customer who

interesting in the spa. We are new company and have knowledge about spa and we use only

natural resource.

- Weakness: In Chiang Rai have many famous spa that are competitor because they have more

experience and have more management, so it can make our spa have high competitive and have

to find the strategy to compete with other because our spa is news spa in that area.. Plus, our

price of spa service similar with other that we hard to keep up the customer.

- Opportunity: Surrounding environment in Thailand, people have concern about their

healthy, so we bring this point be opportunity to open business. Also in Thailand has

support from the government that they want to make Thailand be center of spa, its can

attend foreign tourist come to Thailand to travel in the popular province such Bangkok,

Phuket, Chiang Mai and Chiang Rai. Because they interesting in Thai culture in any part,

so we choose this opportunity to decide to do spa business.- Threats: According to, in Thailand have high competitive in spa business in any region

and all spas have the same target customer are foreign tourist mostly that can effect to our

spa because we are new firm in spa business. Moreover, in Thailand has political

instability that can be cause to decrease tourist from other countries and it can effect to

economic because may not have investor to invest that make economic in downstream.

When economic has downstream, people will not spend money and want to save money

that can effect to all business including spa business that have high service charge.

Corporate level strategy

We will use concept of product life cycle to manage our business because we are new

company that have a few experience and skill. So, we will use concept of product life cycle. First we

focus on introduction to promote our company in Chiang Rai to be well know of customer and come

to use our service as this part is difficult to new company if our company part this step that show we

will done 1 step and we will have more experience and skill to manage our company to be survive to


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step by step because we concern every step because we must to learn more about how to manage our

company that is new company in Chiang Rai. If our companies go to step by step we will achieve our

goal that we will the lead of spa in Chaing Rai.

Business Level Strategy

This level we focus on our competitor in Chiang Rai that we will get more competitive

advantage because we will attract customer come to use our spa and we will provide the best quality

of product and service to our customer. We will use this strategy because we are the companies that

use high quality of resource.

Product Differentiation;

Our spas have decorated in Thai Lanna Modern style and we concern about cleaning of all

equipment and respond service to require for customer. We set the private zone to customers who

want private time and we have the room for group of customer such as friends group. Moreover,

during service we will serve red wine that we will serve to adult customer who want to drink that the

reason we serve red wine because in red wine have Red wine is a particularly rich source

of antioxidants flavonoid phenolics.9

Many studies to uncover a cause for red wine's effects have

focused on its phenolic constituents, particularly resveratrol and the flavonoids. Resveratrol, found in

grape skins and seeds, increases HDL cholesterol and prevent blood clotting. Flavonoids, on the other

hand, exhibit antioxidant properties helping prevent blood clots and plaques formation in arteries.Also

in children or some customer who not want red wine ,we have hot green tea and juices to serve

including we have the relax zone that we serve beverages that are made from Thai herb. In body scrub

we have to use green tea , white semi seeds and ginger & water melon scrub because we can find its

in Chiang Rai easily and can save cost of service that the price in body scrub will not higher than

competitor. The product to use in service will produce by the best natural resource to give the best

quality of product and service to our customer who come to use our spa and we have special service

for our customer such as if our spa is anniversary, we will have meeting for our customer and we will

give our customer do activity in our spa free and in the end we will give special gift that some time it

will be our product that we product only 1 time for our customer that will me impressive to our

customer and we will get customer loyalty and customer satisfaction.

9 http://www.healthcastle.com/redwine-heart.shtml


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Functional level strategy

This part is the most important of our company because it include marketing, production,

finance, and managements to get more profit from our company. We used strategy follow;

Marketing mix strategies (4Ps)

From this strategy we will set 4Ps; product, price, place, promotion follow survey of

consumer behavior that we can plan for our company to get benefit and achieve goal. That we survey

what they need? , What they like to go? , What price they will like to spend? We have to observation

to our competitor about their weakness and we will develop our product and service to be high quality

and different from them to attract customer.

-Product

Nowadays, most of people like to go to spa and most of foreigner like Thai

herbs. As our company use the best natural resource in service and use only product made

by herb or natural resource. We will concern about impression of customer when they get

service and make they would like go to come back.

-Price

We will set the price at higher price from competitor in the first to promote

our company have higher quality than our competitor. Then we decrease the price in the

same price because we can attract customer already so, we will decrease price to show

that we have higher quality but in the same price.

-Place

We choose Chiang Rai because Chiang Rai have beautiful location that is the

central of nature that we can provide service in the real nature that we want customer will

get confortable and relax by use product that produce by the best natural resource that we

made by ourselves.

-Promotion

We use advertising media and we have brochures that content of detail and

information of spa. Then we will send out to travelling agencies that the company related

with our spa.


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Human resource management

According to, our spa use common massage for customer that popular in the practice and

training (especially for foreigners).10

The peculiarity of these type and subtypes is the more close

contact with the patient during the massage by using thumbs, the surface of the palm and its base, the

outer part of the wrists, elbows, forearms, knees and feet. We can send stuff to train by expert in

massage to guarantee that all stuff have knowledge in spa and can give the best service to customer.

Figure of planning ;

10 http://www.travelinthailand.org/types-of-thai-massage/

Plan about the recruitment of employees

Plan about the program for training employees

Setting the rule for all employees

Setting the rate of wage or salary and welfare

InformandControltheemployees

abouttask

Evaluate the performance before working


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Financial

We have to analyze our company financial management, revenue, expend and cost of

operation such as cost of spa room, natural resource that they use to produce our product, and we must

to control our company financial everyday so, we must have accounting to control and recognize ourrevenue and expend.

Employee ( Staff )

The HR will concern about training and coaching the employees before they serve the service

to customer.

Figure task of employee;

Industry Profile Summary

In situation of spa business, we have the detail of the current situation of spa business in Thailand

that show about the strength that in Thailand has the unique in culture and we have the Thai herb can

be raw material its can save cost for spa business or in other healthy business. In weakness Thai

people not have the good English skill for communication with the foreign tourist and hiring people to

be employees is limited also the problems in political such as the border in the three province in south.

Plus, we show the detail of service in our spa

Training and Coaching

Take the service

Following the rule and

understand task

Bodymassage

Bodyscrub

Theherbal

compress


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In strategies , we use SWOT analysis to analyze the strength and weakness both of external and

internal of firm , cooperate level strategy will use product life cycle to forecast to fourth step of

business and business level focus on competitive to increase our quality more than competitors to add

the market share in the industry. We can use all strategies to improve the differentiation of service to

contrast from other competitors and get the that can along with the functional level strategy that are

marketing mix strategy(4P), human resource management , financial and employee (staff).


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Market Feasibility Study

Market Analysis

General environment analysis

is the effective methods for analyzing the external factors that impact on a business. The

combination of this analysis with other factors will allow a company to create a strategic or

management plan that how to move its business forward in a way that can make profit or

achieve of a goal. In analysis have four primary factors which are political, economy, social

and environment and technology. Therefore ,The business have to analyze about general

environment including competitors to making decision in firms.

Political

In the current,11

Thailand have policies from government to support the spa business (

including exporting spa product ) be main product in Thailand tourism. Also have a goal to

make Thailand be the center of spa in Asia, so many investors interesting to invest in spa

business. That reason have 400 business to registered with the International Spa Association

and more than 1,000 business not registered that can make profit into country more than

100,000 million Baht. The spa business are located in Bangkok and travel provinces such as

Phuket , Chiang Mai , Chiang Rai ,etc

Economic

In this year Thailand face the flood that damage or loss profit more than 1.000 million Baht.

Therefore, The latest figures from the Fiscal Policy Office forecast the gross domestic

product or GDP in 2021 from 4.5 percent will be 1.3 percents.

12Overall economy of Chiang Rai is depend on agriculture trade , Wholesale and retail

companies and real estate sector. Trade between countries have border trade with neighboring

countries have decrease from the same month last years. The trade value have a total of

1,049.9 million, decrease 1.8 percents ( or down 19.5 million Baht ). It can separate in two

types are the export value , at 886.5 million that compared with the same month last year

decrease 0.3 percent ( or down 3.1 million Baht ) also due to the level of exports to China

amount are decrease. Next , the import value have amount 163.4 million , decrease 9.1

11 http://www.thaitherapist.com/index.php?lay=show&ac=article&Id=200065&Ntype=612http://www.bangkokbiznews.com/home/detail/politics/opinion/anusorn.html


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customer and help to service to satisfy customer directly. Moreover, when production of spa

product use high quality of machine to produce , it can make profit to firm because the

product have high standard and safety also can contact with customer both in country and

other countries readily.

Summary of The General Environmental Analysis

The general environmental is important to our business because we have to know

about external factors before we launch business. We have to weight in political and social

because the government have to make Thailand is the center of spa business that if we do the

business follow our objective , we can involved in this objective. Also we think of social;

passion or lifestyle, that always change in short time and so different. This is the reason that

we have to analyze the general environmental to decrease risk in our business.

Competitor Analysis

14Direct competitors.

Sumalee health center and spa destination.

681 /7 Si Wiang district of Chiang Rai, Chiang Rai 57000. Spa Thai massage is a

free service. Service in Sumalee health center and spa destination have Body Massages,Body

Scrubs, Body package, Facial treatment, BARBER & BEAUTY SALON have promotion

with members.

- Body Massages

-A relaxing massage with aromatic oils.

-Relaxing massage with hot oil.

-Thai massage.

- Facial treatment

-The body treatments - massages - Mask Face / Body.

-The steam treatment - Scrub - Massage - mineral water.

14 (http://web.chiangrai.net/tourcr/customer/sumaleespa/index.html)


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-The steam treatment - massage - bath water.

- Body package

-The body of toxins from the face of natural products with us.

-To clean and remove dirt with a special mask. Eliminate dull skin pimple to

reduce excess oil with a moisturizing mask.

-Cleaning the surface to remove dead cells. Combination of pressure

point massage, soothing mask to feed the skin. Helps keep skin strong and

healthy moisturized skin.

-The compact surface with Mask heating a mixture concentration of vitamin C

for people with skin problems, flagging Lack of clear skin and dark spots.

Customer Analysis

Our company has selected major consumer target in European tourists because they

concern about country that encourage healthy for traveler and they well-known in European

spa but, Thai spa have characteristic as a traditional massage that helps to relax and release

stress from daily life-style. The Thai health massage has more interest from customersbecause its performance that can increase wellness and external beauty of customers and it

has completely different from European beauty massage. In term of currency, it is important

reason to influence European tourists come to use Thai spa service because the Thai spa has

high performance and good friendly relationship during working time which have expertise to

provide service but low price when compare with their currency.


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(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf )


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(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf)


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Strength of Sumalee Spa

-They have more service than our spa and various of massage.

-They have the fitness center.

-They have the low price of service.

-They the salon for male and female.

Weekness of Sumalee Spa

-They have not the detail of each product in service.

-They have many service and various ,so it hard to control the people and not soundless.

-In each services use less time to serve that may not properly when compare with the price.

From the competitor, we are different from them because all service we use the natural

resource to be raw material and we have the detail of each product inform to the customer

that can useful for them when they want to take service. Also our price of package is cheaper

than them and around our spa is relax for the customer because we concern about relaxing of

the customer and give the best service also the quiet of place.


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STP Analysis

Segmentation

Our segmentation is the foreign

17

tourist in Europe and in Asia because people of both are

interesting in Thai culture and they would like to travel in the province that have wondering

culture such as Chiang Rai.

Target Market

We concern about the foreigner from Europe that would like come to Chiang Rai because in

Chiang Rai have the old culture and some tradition they cannot find in Europe also Thai

massage style is famous in many spa in the world. Therefore, if we can get reliable from the

Europeans tourist, it will make our spa is popular in spa business in Chiang Rai.

Positioning

We choose located the spa in Amphoe Muang of Chiang Rai, Our spa will locate at the corner

of road near walking street because in that area have many places can attend the tourist come

to travel and convenient for parking car also people can observe the spa easily. Moreover, if

we come to walking street, we can promote our spa easily such as give brochures to people

and can see more people to persuade them would like come to get service from spa.

Marketing Mix Strategy

The marketing mix strategy also know as Four P, it have four important element to

analysis as follow;

17http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf


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First is Product or Service Strategies, we have three mainly service in spa as follows;

Body massage

-Aromatherapy Massage: the customer can select oils that are relaxing,energizing, stress-reducing, balancing,etc.

- Thai Massage : we are use gentle pressure on specific points.

- Hot Stone Massage : heated, smooth stones are placed on certain points on

the body to warm and loosen tight muscles and balance energy centers in the

body.


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Body scrub

In body scrub , we have three type that customer can choose as follows;

- Green tea scrub, it can help to remove dead skin cells out of skin for

increase smooth and moisturizer for skin. It proper for people who

have dry skin and lack of maintain.

- Sesame scrub, it can help to remove dead skin because in sesame

contain of amino acids, vitamin E and other minerals that proper for

people who with insomnia and skin dryness including in vitamin E can

prevent anti-oxidant and skin cancer also can heal skin to increase

moister

- Ginger and Water melon scrub, we combine ginger and water melon

because both of it can eliminate the pores cleanly but in ginger are

heat , so we bring water melon to combine to decrease a heat in

ginger. It so proper people who have cellulite.

- Coconut body scrub, Coconut milk has also been regarded as a natural

aid to sensitive skin, and results in glowing and smooth skin surface.

- Coffee Body Scrubs, A coffee body scrub will make you look slimming

by reducing cellulite and varicose veins

- Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to

exfoliate your body, as well as to achieve soft and supple skin.

- Sea Salt Body Scrubs, it is widely used in bath and body products due

to its healing properties.


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Herbal Therapy

We have to service for herbal therapy as follows;

-The herbal compress ball is called Luk Pra Kob, translated as herbal

pressing sphere. That the ingredient use only Thai herb and natural

resources, we have two types for the herbal compress ball in our spa are

1.Herbal body compress ball, use for massage chronic problem such as back

pain and it is good for other muscle , stimulate and circular.

2.Herbal face compress ball, It is useful for dry skin and sensitive skin that the

skin will soft and smooth because it can remove dead skin while blood circular

is stimulated.


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Price Strategies,

Types of service Price ( Baht )

1. Aromatherapy Massage 1,400 baht per 1 hour 30 minutes

2. Thai Massage 900 baht per 1 hour 20 minutes

3. Hot Stone Massage 1,500 baht per 1 hour 30 minutes

4. Green tea scrub 1,100 baht per 1 hour 30 minutes

5. Sesame scrub 1,100 baht per 1 hour 30 minute

6. Water melon scrub 1,200 baht per 1 hour 30 minute

7. Coconut body scrub 1,200 baht per 1 hour 30 minutes

8. Coffee Body Scrubs 1,000 baht per 1 hour 30 minutes

9. Brown Sugar Body Scrubs 1,100 baht per 1 hour 30 minutes

10. Sea Salt Body Scrubs 1,000 baht per 1 hour 30 minutes

11.Herbal body compress ball 1,300 baht per 1 hours

12.Herbal face compress ball 1,200 baht per 50 minutes

Package

Type of Package Price ( Baht )

1.Thai massage+

Thai herbal face compress ball

2,000 baht per 2 hours

2.Body scrub ( Green tea +sesame+ brow

sugar ) +Aromatherapy massage

2,300 baht per 2 hours 30 minutes

3.Hot stone massage + Herbal body

compress ball

2,500 baht per 2 hours

4.Herbal body massage + Herbal face

compress ball

2,300 baht per 1 hour 30 minutes

*If customer register to be members, they will get free for register and free for herbal

face compress massage.


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Place Strategies, we will locate in the corner of road that near walking street in Amphoe

Muang, Chiang Rai. Because in Amphoe Muang have many for tourist such as walking

street, Night barzar, and Temple also in that location have a small traffic that people can see

our spa easily.

Promotion Strategies, we will send brochures to travelling agencies and send it to university

or school and the government official that related about tourism. In our brochures contain

about detail and information of service in spa and have the contact number or E-mail that

convenient to customer and agencies. Also we do vinyl that set it in Central Plaza Chiang Rai

and send out it to travel agencies.

Marketing Expense

-Brochure

Paper 200 Pieces

Cost per pieces 8 Baht

Total 1,600 Baht.


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-Vinyl

Size 2 m x 1 m. = 2 square meter

One piece 2 square meter x 150 B. = 300 Baht

So, our firm will use 10 pieces = 300 baht x 10

Total = 3,000 Baht

(http://www.classi-5.com/)


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Sale forecast / Profit estimation

Tourist in Chiang Rai in 2011

(http://www.tourism.go.th/2010/upload/filecenter/file/stat_report/north/cheangrai%2051.pdf)

For figure of tourist in Chiang Rai in 2011, we assume the number of tourist in

Chiang Rai in two group follow 2011 which have Thai people 2,209 and foreign people 968

so, total of people in Chiang Rai is 3,177 to calculate sale forecast follow:

Number of people in 2011 = 3,177

Number of people / month = 3,177 / 12 = 264.75

Number of people / day = 264.75 / 7 = 38

Assume rate of customer demand will increase 15% in each year.

1st Year 265 persons

2nd Year 305 persons (from product promotion)

3rd Year 351 persons (from product promotion)

4th Year 404 persons (from product promotion)

5th Year 465 persons (from product promotion)


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Marketing feasibility Summary

In the general environment analysis that it analyze in four part ; political, economic ,social

and environment and technology, of external factor also we analyze about the competitor that

we use to compare with our spa to improve the service of our firm including we analyze the

competitive of spa business in Chiang Rai that we concern about their strength and weakness

in the current useful for improving the service. Moreover, we analyze the customer that we

choose the European tourist that is our target market and we have the reference to show about

rate of tourist come to travel in Thailand, Chiang Rai.

In Marketing Mix strategy ( 4P ), we contain the detail about our service in spa that have

three types mainly; body massage , body scrub and the herbal compress ball. Our price we

have set the price that compare from other and charge from the price of products that we use

in service also have the price in package to save for the customer. We choose the place open

shop in Amphoe Muang that near the walking street because it have many tourist and our spa

not far from the walking , the customer can come easily also we use brochure and vinyl for

promotion.


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CHAPTER 4

vWinky Lanna Spav Technical Feasibility Study


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Technical Feasibility Study

Production and Operations Analysis

Product Characteristics (in detail)

At Winkylanna spa has 2 floors for make spa. First floor has 2 zones for provide service to

customer, first zone; for advice and provide informationof spa service program that appropriate to

customer.This zone we have information counter, sofa, and cabinet show our product. Next, zone; for

body massage that we bisect it for do spa 2-3 person in the same time. We have toilet for men and

women, in the middle room we have sofa that we provide to customer when they wait for our service,

they can talk with other customer to share information of service that they will get from our spa. This

zone we make for customer to get confortable.

Second floor, we have 3 big rooms for our customer. First room, body massages room that

has 2 beds but we bisect them for make it to be private for our customer who come to take our service

alone. And this room is about massage that we use oil for do in this room we have our product that we

produce by ourselves such as coconut oil, natural oil, and therapy oil to serve service to customer that

they have different favorite of oil and style because we want to serve the best service to our customer

that they will receive comfortable and relax from our service so, we have build-in toilet for this room.

Next room, Thai herbal body compress ball also have 2 beds and have build-in toilet. This

room is about herb that we use for take spa and most of our customer is foreigner and middle age who

like to take herbal and Thai herb. Thai herb is has many benefit for body and health that we make our

product by use Thai herb that we will find the best Thai herb in many place that they grow Thai herb

such as Doi-Tung, Doi-Mae-Salong, etc. Also we have the face compress ball that is the service not

use long time and can help to relax for skin.

Next room, body scrub room that we have 2 beds in this room and we make it to private zone.

This room we have more bed because this service is popular in nowadays. This service is concern

about skin that our customers want to get beautiful skin and it helps they look fresh and healthy. We

use our product that they produce by concern on customer that they have different type of skin such as

sensitive and normal skin so, we produce our product by use natural resource because it gentle for

sensitive skin and every customer can use our product.

In body massage room, we have 3 beds for serve the massage to customer that we have

various oil and various type of massage for requirement of customer.

Last room, baht room that we have locker for customer to take their cloth after they take our

service. In the baht room we have body lotion, body jell, body soap, shampoo, and condition.


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Body Massage

1. Aromatherapy Massage

19Aromatherapy massage uses essential oils

derived from plants to affect your mood and

alleviate pain. In aromatherapy massage, essential

oils are mixed with a carrier oil like sweet

almond, apricot kernel, or grape seed oil. The

massage therapist use up to five oils in a mixture,

and chooses the oils based on what you need. A

relaxing aromatherapy massage, for instance,

might have lavender or bergamot, while a massage for sore muscles might include

peppermint and eucalyptus. In our spa also has oil that produce from herbal in Thailand.

Price of Aromatherapy massage is 60 / 90 / 120 minute per 500 / 700 / 900Baht

2. Thai Massage

20Thai Massage is an ancient therapeutic procedure which provides relaxation,

balance in the body's various centers, healthy blood circulation, and an overall

manipulation of the physical form and structure of the body. Although in English the

word massage is used, the essence of Thai Massage is very different from what we

generally associate with the word. Whereas most traditional western and eastern

massage practices focus on tissue manipulation and the working of the muscles and

joints, Thai Massage barely touches on either of these. It is rather a working of the

pressure points, energy lines, and basic body forces which together produce a highly

therapeutic effect.

Price of Thai massage is 200 Baht per 1 hour

19http://spas.about.com/od/aromatherapymassage/a/Aromatherapy.htm20http://www.chiangmai-chiangrai.com/ancient_thai_massage.html


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3. Foot Reflexology Massage

21Most of people have problem about foot because it is the most important organ of the body

that use to walking every day, when an

injured foot or feet swelling must to be

treated. Therefore, the massage is the

good choice to treat; it was effective in

stimulating the functions of the internal

organs. Another advantage of this

therapy is that there is no risk, expert

masseurs will deal with the critical

points on the feet with utmost care. The

pain felt there will disappear when the masseur finishes the process.

Price of foot reflexology massage is 200 baht per hour4. Thai Herbal Hot Compress massage

Our spa realizes the important of folk wisdom about

herbal that can treat many disease causes hurt from muscle.

So, the22

Thai Herbal Ball compress technique offers

several potential health benefits, it induces deep relaxation,relieves stress and fatigue, boosts both emotional and

physical well-being, assists alignment and postural integrity

of the body, improves circulation of blood and lymph and

stimulates the internal organs. The hot compresses are ideal for alleviating pain, stiff, sore

or pulled muscles and ligaments, chronic back aches, arthritis, even skin conditions,

migraines and chronic stress or anxiety. The blend of traditional Thai herbs used in these

compresses has a relaxing and invigorating effect on the body and mind, soothing sore

and overworked muscles while giving the body's energy reserves a huge boost.

Price of Thai Herbal Hot Compress massage is 250 baht per 1 hour

21http://www.thaiwaysmagazine.com/thai_article/2221_foot_reflexology/foot_reflexology.html 22http://alliswellmassagebyclara.health.officelive.com/ThaiHerbMassage.aspx


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5. Hot Stone Massage

23Many people find the warmth of the hot stones

to be comforting and get it for relaxation. Hot stone

massage is suited to people who tend to feel chilly or

who have cold feet. It's also suited for people who have

muscle tension but prefer a lighter massage. The heat

relaxes muscles, allowing the therapist to work the

muscles without using deep pressure.The stones are

immersed in water and heated in an electric heating

device until they are within a certain temperature range. The stones may be placed at specific points

on the back, in the palms of the hand, or between the toes. The heat warms and relaxes the muscles,

which allows the therapist to apply deeper pressure, if desired. The warmth of the hot stones improves

circulation and calms the nervous system. So, it is the one choice of customer that comes in our spa to

relaxing with various services.

Price of hot stone massage is 300 baht per 1 hour.

Body Scrub

You can enjoy an exfoliating treatment, moisture infusion and light massage. Our spa offer

several body treatments that will buff away dead skin cells, nourish the skin with essential oils and

moisturizers, and restore your skin to more youthful, healthier-

looking state. Body scrubs usually include a light massage of

moisturizer, so you will leave feeling completely pampered and

relaxed with body scrub of our spa.

The kind of body scrubs at our spa include :

- Green tea scrub, it can help to remove dead skin

cells out of skin for increase smooth and moisturizer for skin. It

proper for people who have dry skin and lack of maintain.

- Sesame scrub, it can help to remove dead skin because in sesame contain of amino acids,

vitamin E and other minerals that proper for people who with insomnia and skin dryness

including in vitamin E can prevent anti-oxidant and skin cancer also can heal skin to increase

moister

23http://altmedicine.about.com/od/massage/a/hot_stone.htm


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- Ginger and Water melon scrub, we combine ginger and water melon because both of it

can eliminate the pores cleanly but in ginger are heat, so we bring water melon to combine to

decrease a heat in ginger. It so proper people who have cellulite.

- Coconut body scrub, Coconut milk is high in natural fatty acids and antioxidants, which

nourish and hydrate even the most sensitive skin. Coconut milk has also been regarded as a

natural aid to sensitive skin, and results in glowing and smooth skin surface. Therefore, the

all-natural ingredients in a coconut body scrub are unique and bring out the best in your skin.

- Coffee Body Scrubs, A coffee body scrub will make you look slimming by reducing

cellulite and varicose veins, reduce the signs of aging, protect skin from sun damage, wake

you up, and reduce stress.

- Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to exfoliate your body,

as well as to achieve soft and supple skin. A more gentle member of the sugar scrub family, a

brown sugar body scrub exfoliates skins well but is not as rough as a salt body scrubs. Since

sugar dissolves more easily in water, a brown sugar body scrub can be a perfect scrub for our

customer and soothing exfoliation experience.

- Sea Salt Body Scrubs, it is widely used in bath and body products due to its healing

properties. A gentle exfoliating substance, sea salt can unclog pores, improve circulation, get

rid of dry, dead skin, moisturize the skin and increase its ability to remain hydrated

24Body scrubs in our spa will make a good experience for customer; we find the natural

scrubs that have efficiency for respond various consumer need.

Price of Body scrub is 500-1200 baht per 1 hour)up to kind of scrubs(

24http://bodyscrubworld.com/body-scrubs/sea-salt-body-scrub/


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Facility Layout

Outside

In around our spa, in the left side hand is office room that have control all process of management

and in the right side hand is the parking that support for the bus and personal car and we have a

landscaping for customer to relax when waiting the service.


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Second Floor: It is the service zone of spa that we separate for all services. When the customer come

on the second floor, we have sofa for living room that customer can sitting to talk or wait for the

service and we have four bathrooms that can use to change the clothes before get service also in front

of the bathroom have the locker for keeping the things of customer. Next from the bathroom, are the

body massages room that we have two beds, two shelves and the window. In the scrub room that is

next from the body massage room have three beds and three shelves also have three windows. In the

herbal body compress ball, we have two beds, two shelves and the window also in the herbal face

compress ball we have six chairs massage, four shelve and two cabinets.


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Machine/ Tools/ Equipment

Fist Floor

Sofa Television

Refrigerator Computer

Counter Telephone

Air conditioner


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Toilet room (First Floor)

In Toilet room in the store, within has four Toilet bowls, five Toilet tissue boxs, four Toilet hoses,

one Mirror Price, one long basin and 5 doors.

Toilet bowl Mirror Price

Door Knob Toilet Horse

Toilet tissue box Door

Bin Tissue


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Toilet (Second Floor)

We have four room that in each room have bathtub and toilet bowl , the customer can change clothes

before get the service.

Toilet bowl Basin

Bathtub and shower Hanging Towels

Toilet Horse Bin

Toilet tissue box Tissue


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Office Room(First Floors)

In this room, we use for manage all function such as marketing, financing and operating that are one

computer , one air conditioner , multifunction laser printer, telephone ,FAX , one table, three chairs ,

plug, bin and shelves.

Computer Air Conditioner

Multifunction laser printer Telephone

FAX Chair

Table Shelves


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Bin Plug

All stationaries

Second Floors is the floor of service that are body massage, body scrub, the herbal compress ball andthe sauna room

Sofa Locker

Massage Bed Massage Chair


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Air Conditioner Basket

Products use in spa25

Products for body massage

Balancing Aroma Massage OilRelaxing Aroma MassageOil

1000ml/950Baht1000ml/950Baht

25 http://www.pramool.com/cgi-bin/dispitem.cgi?8590390

http://www.byspa.com/index.asp

http://www.bestbuythailand.com/herbal-compress-ball/

http://adashop.weloveshopping.com/template/a23/showproduct1.php?pid=17132725&shopid=118

http://khunmalee.tarad.com/product.detail_0_th_3812744#

http://www.beautynovat.com/product-th-380538-1647105-Guava++sea+salt+BODY+SCRUB++[+150+ml.+].html#

http://www.bangkokbank.com/bangkok%20bank%20thai/Web%20Services/Rates/pages/FX_Rates.aspx


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Romantic Aroma Massage OilEnergizing Aroma Massage Oil


Lavender Aroma Massage Oil HerbalOil-ThaiHerbs

100ml/80Baht,1000ml/950Baht

Herbal Oil - Moringa&KariyatHerbal Oil - Zingiber (Plai)



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Hot Stone Massage KitAroma Stone Massage Kit

50 stones 3,036.50 Baht50 ,stones/ 3,525.75Baht

Thai Herbal Compress

200g/ 69Baht


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Coconut Body Scrub Sea Salt

100g / 125 Baht 150ml / 280Baht

Watermelon Body Scrub

150ml / 496.44 Baht


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Management

For building , we have the insurance to save and we have the engineering to control all

process from design and maintain also we have the CCTV ( Close-circuit television ) to prevent about

lose of the thing of customer also have the attendance to keep cleaning around spa.

The CCTV

For the information, we have two channel to contact with customer that are by E-mail and

telephone. In E-mail we will keep all the information between our spa and customer and in telephone

before the customer ask about the information , we will ask them about some of the private

information to confirm that is the real customer for preventing profile of customer. Moreover, if the

customer want to registration to be our members, they can register by themselves at our spa ( free fees

). All of information of customer will keep into the system in computer and if the staff have to use the

information, they have to fill password before including fill password in any computer in office room.

If the customer want to edit their profile , they have to contact and confirm by themselves and we

separate the internet of spa zone and office room because we not want disturb of signal that in spa

zone we have the primary password for the customer if they want to us

Figure of security system of the information;

Sourceoftheinformation

ContactbyE-mailTelephone Registerto

bemember

Keepincomputer

Fillpassword Usetheinformation


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Invest Cost

- Office room

No. Descript Price/unit No. of unit Total Price

1 Computer 39,600 4 158,400

2 Air conditioner 16,900 1 16,900

3 Table 5,400 4 21,600

4 Chair 3,900 4 15,600

5 Sofa 13,530 1 13,530

6 Window 3,000 8 24,000

7 Door (1 pair) 15,000 1 15,000

Total 265,030

- Living Room (First Floor)

No. Descript Price/Unit No. of unit Total Price


2 Sofa 13,530 5 67,650

3 Counter reception 15,000 1 15,000

4 Shelves of television 2,800 1 2,800

5 Television LCD 42 15,490 1 15,490

6 Coffee Table 11,900 1 11,900

7 Door 5,000 1 5,000

8 Window 3,000 6 18,000

Total 152,740


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- Living room ( second floor )

No. Descript Price/unit No. of unit Total price

1 Sofa 13,530 1 13,530


3 Coffee Table 11,900 1 11,900

4 Window 3,000 8 24,000

Total 66,330

- Toilet Room ( First Floor )


1 Toilet Towel 4,900 4 19,600

2 Basin 1,300 3 3,900

3 Mirror 1,500 3 4,500

4 Door 4,500 5 22,500

5 Toilet horse 200 4 800

6 The exhaust fan 850 1 850

7 Toilet tissue 350 4 1,400

Total 53,550

- Toilet Room ( Second floor )


1 Toilet Towel 4,900 4 19,600

2 Toilet horse 200 4 800

3 Hanging Towel 1,300 4 5,200

4 Door 4,500 5 22,500

5 Bathtub 15,000 4 60,000

6 Basin 1,400 2 2,800


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7 Heater shower 4,900 4 19,600

8 The exhaust fan 850 1 850

9 Tissue box 350 4 1,400

10 Window 3,000 2 6,000

Total 138,750

- Body scrub


1 Bed massage 8,500 2 17,000

2 Shelves 500 2 1,000

3 Door 5,000 1 5,000

4 Window 3,000 2 6,000


6 Shelves 500 2 1,000

7 Couch massage 2,600 2 5,200

Total 52,100

- Body massage room


1 Bed Massage 8,500 3 25,500

2 Door 5,000 1 5,000

3 Window 3,000 6 18,000

4 Shelves 500 2 1,000


Total 57,300


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- Body compress ball room


1 Air Conditioner 16,900 1 16,900

2 Bed massage 8,500 2 17,000

3 Door 5,000 1 5,000

4 Window 3,000 2 6,000


Total 50,100

-

Face compress ball room


1 Chair massage 13,200 6 79,200


3 Door 5,000 1 5,000

4 Window 3,000 8 24,000

5 Shelves 500 4 2,000

Total 127,100

Technical Summary

In term of technical facility, we analyze about the production and operation of spa that contain of

the detail of each service room also we have the service process that are the detail of each massage in

spa; body massage, body scrub and the Thai body and face compress ball including the products for

using in service.

In addition , we have the facility layout and the location of spa that we have the image in each

part ; outside ,inside and both of first floor and second floor to show the overall of spa including we

have the detail of equipment that use in each room.

In the logistic we show about the way to purchase goods from the inventory or the whole sale of

goods and in management we have the security for building and all the information in firm to prevent


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the private for customer also we have the detail of investment cost in each room of spa that is can use

for decision to invest for investor.


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CHAPTER 5

vWinky Lanna Spav Operations


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product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Body message

Balancing aroma message oil 950.00 4,750.00

Relaxing aroma message oil 950.00 4,750.00

romantic aroma message oil 950.00 4,750.00

Energinizing aroma message oil 950.00 4,750.00

Lavender aroma message oil 950.00 4,750.00

herbal oil-Thai herbs 80.00 800.00 160.00 400.00 400.00

herbal oil-Moringa&Kariyat 80.00 800.00 400.00 400.00 400.00

herbal oil-Zingiber (Plai) 80.00 800.00 400.00 400.00 400.00hot stone message kit (50 stone) 3,036.50 3,036.50 0 0 0

aroma stone message kit (50stone) 3,525.75 3,525.75 0 0 0

thai herbal compress(pair) 69.00 690.00 690.00 276.00 690.00 690.00 690.00 690.00

Body scrub

green tea body scrub 380.00 3,800.00 1,900.00 1,900.00 1,900.00 1,900.00 3,800.00

sesame body scrub 375.00 7,500.00 3,750.00 1,875.00 1,875.00 3,750.00

coffee body scrub 380.00 5,700.00 1,900.00 1,900.00 1,900.00 5,700.00

brown sugar body scrub 360.00 3,600.00 1,800.00 1,800.00 1,800.00 3,600.00

coconut body scrub 125.00 2,500.00 625.00 625.00 625.00 2,500.00

sea salt body scrub 280.00 5,600.00 1,400.00 1,400.00 1,400.00 2,800.00

watermelon body scrub 496.44 7,446.60 2,482.20 2,482.20 2,482.20 7,446.60

Spa

tissue (pack) 50.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 200.00 200.00 200.00

towel small 35.00 525.00 350.00 350.00 350.00

towel big 80.00 1,200.00 800.00 800.00 800.00

cotton 30.00 600.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00

total rawmaterial 71,973.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00

high season

Total Sale

YEAR 2


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Body message

Balancing aroma message oil 950.00

Relaxing aroma message oil 950.00

romantic aroma message oil 950.00

Energinizing aroma message oil 950.00

Lavender aroma message oil 950.00

herbal oil-Thai herbs 80.00 10 2 5 5

herbal oil-Moringa&Kariyat 80.00 10 5 5 5

herbal oil-Zingiber (Plai) 80.00 10 5 5 5

hot stone message kit (50 stone) 3,036.50 0 0 0

aroma stone message kit (50stone) 3,525.75 0 0 0

thai herbal compress(pair) 69.00 10 0 10 0 10 0 10 0 10 0 10

Body scrubgreen tea body scrub 380.00 10 5 5 5 5 10

sesame body scrub 375.00 20 10 5 5 10

coffee body scrub 380.00 15 5 5 5 15

brown sugar body scrub 360.00 10 5 5 5 10

coconut body scrub 125.00 20 5 5 5 20

sea salt body scrub 280.00 20 5 5 5 10

watermelon body scrub 496.44 15 5 5 5 15

Spa

tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4

towel small 35.00 15 10 10 10

towel big 80.00 15 10 10 10

cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10

total rawmaterial 202 12 62 44 57 12 92 12 27 129 34 14

high season


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Body message

Balancing aroma message oil 950.00 3

Relaxing aroma message oil 950.00 3

romantic aroma message oil 950.00 3

Energinizing aroma message oil 950.00 3

Lavender aroma message oil 950.00 3




hot stone message kit (50 stone) 3,036.50 0 0 0aroma stone message kit (50stone) 3,525.75 0 0 0


Body scrub

green tea body scrub 380.00 10 5 5 5 5 10







Spa

tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4

towel small 35.00 15 10 10 10

towel big 80.00 15 10 10 10

cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10


high season

YEAR 3


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Body message









hot stone message kit (50 stone) 3,036.50 1 0 0 0

aroma stone message kit (50stone) 3,525.75 1 0 0 0


Body scrub

green tea body scrub 380.00 10 5 5 5 5 10







Spa

tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4towel small 35.00 15 10 10 10

towel big 80.00 15 10 10 10

cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10


high season

YEAR 4


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Body message






herbal oil-Thai herbs 80.00 800.00 160.00 400.00 400.00

herbal oil-Moringa&Kariyat 80.00 800.00 400.00 400.00 400.00

herbal oil-Zingiber (Plai) 80.00 800.00 400.00 400.00 400.00hot stone message kit (50 stone) 3,036.50 3,037.50 0 0 0

aroma stone message kit (50stone) 3,525.75 3,525.75 0 0 0

thai herbal compress(pair) 69.00 690.00 690.00 276.00 690.00 690.00 690.00 690.00

Body scrub

green tea body scrub 380.00 3,800.00 1,900.00 1,900.00 1,900.00 1,900.00 3,800.00

sesame body scrub 375.00 7,500.00 3,750.00 1,875.00 1,875.00 3,750.00

coffee body scrub 380.00 5,700.00 1,900.00 1,900.00 1,900.00 5,700.00

brown sugar body scrub 360.00 3,600.00 1,800.00 1,800.00 1,800.00 3,600.00

coconut body scrub 125.00 2,500.00 625.00 625.00 625.00 2,500.00

sea salt body scrub 280.00 5,600.00 1,400.00 1,400.00 1,400.00 2,800.00

watermelon body scrub 496.44 7,446.60 2,482.20 2,482.20 2,482.20 7,446.60

Spa

tissue (pack) 50.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 200.00 200.00 200.00

towel small35.00

525.00

350.00

350.00

350.00towel big 80.00 1,200.00 800.00 800.00 800.00

cotton 30.00 600.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00

total rawmaterial 48,224.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00

high season

Total Sale


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other expense price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Stationary 1500 125 125 125 125 125 125 125 125 125 125 125 125

Landry 1800 150 150 150 150 150 150 150 150 150 150 150 150

detergent 378 189 189

Glass cleaner (3000cc) 197 197

Liquid cleaning floor 418 209 209

Vacuum 5000 5000

Swab 120 120

hand soap 105 35 35 35Total other expense 9518 5836 275 464 275 275 310 275 673 275 310 275 275

Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Raw material 71,973.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 156,528.05

Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00

Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88

total operating cost 75,920.09 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 203,882.93


Raw material 41,661.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 126,215.80

Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00



Year 2

Operating Cost


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Raw material 55,911.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 140,465.80

Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00




Raw material 48,224.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 132,779.05

Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00




Raw material 55,911.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 140,465.80

Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00



Year3

Year 4

Year 5


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Operating Summary

For the operating cost is the cost of Winkylanna Spa that we invest in the spa for do

the business such as raw material, water expense, and electricity expense. We have purchase

the raw material in the first year is higher than other year because we have the new company

and we must to invest our raw material in the first time and our raw material can keep for

long time so, some of raw material we have purchase in the two time in five year. Our

company have cost of water and electricity that we use in our spa, we show how many we use

in each year.


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CHAPTER 6

vWinky Lanna Spav Organization and Administration


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Organization management

Winky Lanna Spa is the formal organization that we have a goal of firm is do service

by heart that we will serve the best service to the customer and we separate all department

clearly . We set standardization of the rule strictly that all staff have to follow and The HR

have to motivate the employees to do service and have to plan the schedule for working in

spa to avoid the problem or conflict during working. Moreover, we will set the activities to

increase relationship among staff in any part

winky lanna spa

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