wizardry for creating and promoting an online identity

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Presentation for the SBDC National Conference in Dallas Texas on 9/11/2014. A look at what an online identity is, and what components comprise a website.

TRANSCRIPT

Page 1: Wizardry for creating and promoting an online identity
Page 2: Wizardry for creating and promoting an online identity

Wizardry for creating and promoting an

online identity.Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 3: Wizardry for creating and promoting an online identity

I’m Mendel• Small business advocate• Website creator• Developer• Marketer• Speaker and inventor• GoDaddy Evangelist• My Website: Mendel.me

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 4: Wizardry for creating and promoting an online identity

Keep these things in mind when building a website.

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 5: Wizardry for creating and promoting an online identity

Accessibility Branding Establish Credibility

Connect with Customers

Generate Leads

How does a website help a business?

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 6: Wizardry for creating and promoting an online identity

A website is an extension of an offline business.

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 7: Wizardry for creating and promoting an online identity

Website Essentials

Domain NameAll-in-one

website solution OR hosting

Professional Email

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 8: Wizardry for creating and promoting an online identity

Social Media Local Reviews Mobile Search Engine Optimization

How does a website get found online?

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 9: Wizardry for creating and promoting an online identity

Online OfflineSocial media = word of mouthLocal reviews = personal referralsMobile = popup cartSEO = sign placement

and wordingTweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 10: Wizardry for creating and promoting an online identity

USB Drives at GoDaddy’s Booth

SEO – Moz.org

GoDaddyTrainingHub.com

asbdc-us.org

This Presentation: mendel.me/sbdc14

Where can I find more?

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 11: Wizardry for creating and promoting an online identity

Turn your idea into a business pre-guide

DIY Getting started worksheet and build your own website

Workshop materials (instructor guide, participant pre-work, participant guide, build a website together)

GoDaddy USB Drives

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

10PDF RESOURCES FOR CLIENTS AND ADVISORS

Page 12: Wizardry for creating and promoting an online identity

Demo &Questions

Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!

Page 13: Wizardry for creating and promoting an online identity

Don’t forget to rate this workshop in the Conference APP

How to rate the sessionIn the mobile app, select the workshop you attended. Select Rate session. Enter your ratings and commentsSubmit your rating.Once you submit the rating, Press the button on the main dashboard.