workhouse brewfest 2016 - fairfax county office of...

County of Fairfax, VA Published August 2016 www.fairfaxcountypartnerships.org Derrick Christie – Old Ox Brewery “We do many, many brewfests—and this was the BEST, no question!” John – Festival Attendee “I just got back from a Navy tour in Japan where festivals like this are a big thing. Workhouse Brewfest blew it out! “ Sandy B – Volunteer “Brewfest was a great event! So glad I volunteered with the BrewCrew!” Impact The Workhouse Brewfest was held on August 13, 2016. More than 1500 tickets were purchased in advance and the attendance was estimated at more than 2500, including 250 volunteers and many first time visitors. 28 craft breweries, 3 cideries, 4 wineries, 6 distilleries, 17 food trucks, 8 exhibitors, and 15 bands participated. More than 20 articles and news mentions complemented the 135 Facebook posts reaching nearly 113,000 people. Eleven sponsors supported the festival. Heritage Brewing Honey Ginger Wheat Ale won the Workhouse Brew of the Year. Despite a heat index of 100+, feedback from ticket holders, vendors, volunteers, and the general public was extremely positive. The 2017 Brewfest will be held August 12. Challenge Showcase the economic opportunities created by the Workhouse artists and regional craft brewers and introduce a new and different audience to the arts center. Pulling together a first-ever event required collaboration and expertise of many partners. In addition, permissions, creativity, enthusiasm, and shared resources were needed to take this from vision to reality. Background In early 2016 OP 3 approached the Workhouse Arts Center and proposed a partnership to create a regional Brewfest to showcase the goals of the Economic Success Plan. The objective was to highlight the economic impact of local entrepreneurs and artisans; promote arts, hospitality and tourism; and create interest in a place that people want to be – three important tenets of the Economic Success Plan. Solution In conjunction with the Workhouse, OP 3 convened a partnership that included the Fairfax County Park Authority, Office of Public Affairs, Department of Planning and Zoning, Visit Fairfax and Celebrate Fairfax, Inc. These groups worked together for months, each in its own specialty, pulling together public relations, operational, planning and funding pieces for the Brewfest. Fairfax Alliance for Better Biking (FABB), Potomac Pedalers, and Active PW promoted this as a bike- friendly venue, developed five ride routes, and hosted a group ride. Workhouse BrewFest 2016 Showcasing the Workhouse Arts Center and highlighting the economic opportunities small businesses bring to Fairfax County. WorkhouseBrewFest.org

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Page 1: Workhouse BrewFest 2016 - Fairfax County Office of …fairfaxcountypartnerships.org/images/Partnership...County of Fairfax, VA Published August 2016 Derrick Christie – Old Ox Brewery

County of Fairfax, VA Published August 2016 www.fairfaxcountypartnerships.org

Derrick Christie – Old Ox Brewery “We do many, many brewfests—and this was the BEST, no question!”

John – Festival Attendee “I just got back from a Navy tour in Japan where festivals like this are a big thing. Workhouse Brewfest blew it out! “

Sandy B – Volunteer “Brewfest was a great event! So glad I volunteered with the BrewCrew!”

Impact

The Workhouse Brewfest was held on August 13, 2016. More than 1500 tickets were purchased in advance and the attendance was estimated at more than 2500, including 250 volunteers and many first time visitors. 28 craft breweries, 3 cideries, 4 wineries, 6 distilleries, 17 food trucks, 8 exhibitors, and 15 bands participated. More than 20 articles and news mentions complemented the 135 Facebook posts reaching nearly 113,000 people. Eleven sponsors supported the festival. Heritage Brewing Honey Ginger Wheat Ale won the Workhouse Brew of the Year.

Despite a heat index of 100+, feedback from ticket holders, vendors, volunteers, and the general public was extremely positive. The 2017 Brewfest will be held August 12.

Challenge

Showcase the economic opportunities created by the Workhouse artists and regional craft brewers and introduce a new and different audience to the arts center. Pulling together a first-ever event required collaboration and expertise of many partners. In addition, permissions, creativity, enthusiasm, and shared resources were needed to take this from vision to reality.

Background

In early 2016 OP3 approached the Workhouse Arts Center and proposed a partnership to create a regional Brewfest to showcase the goals of the Economic Success Plan. The objective was to highlight the economic impact of local entrepreneurs and artisans; promote arts, hospitality and tourism; and create interest in a place that people want to be – three important tenets of the Economic Success Plan.

Solution

In conjunction with the Workhouse, OP3 convened a partnership that included the Fairfax County Park Authority, Office of Public Affairs, Department of Planning and Zoning, Visit Fairfax and Celebrate Fairfax, Inc. These groups worked together for months, each in its own specialty, pulling together public relations, operational, planning and funding pieces for the Brewfest. Fairfax Alliance for Better Biking (FABB), Potomac Pedalers, and Active PW promoted this as a bike-friendly venue, developed five ride routes, and hosted a group ride.

Workhouse BrewFest 2016

Showcasing the Workhouse Arts

Center and highlighting the economic

opportunities small businesses bring

to Fairfax County.

WorkhouseBrewFest.org

http://workhousebrewfest.org/tickets/