Headquarters 總部32F, Taikang Financial Building, No.38 E. Third Ring Rd North Rd, Chaoyang District, Beijing, China 中國北京市朝陽區東三環北路38號泰康金融大廈32層 郵編/Postal Code:100026

Hong Kong Office 香港辦事處Room 3504-12, 35th Floor, Sun Hung Kai Centre, 30 Harbour Road, Wanchai, Hong Kong香港灣仔港灣道30號新鴻基中心35樓3504-12室

http://zs-group.com.cn

Zhongsheng Group - Lifetime Partner

中 升 集 團 　 終 生 伙 伴

目錄

Your lifetime partner 您的終生伙伴

A leading automobile dealership group in China中國領先的汽車經銷集團

Dealership network across the country 全國性的經銷網絡

Premium brands for insightful customers 尊貴卓越的汽車品牌

Putting the customer first 客戶第一的服務承諾

Refining the customer relationship 精益求精的客戶關係

Growing our people from within 以人為本的管理理念

Exciting opportunities in a fast expanding market潛力浩瀚的市場商機

p.2 - p.3

p.4 - p.5

p.6 - p.7

p.8 - p.9

p.10 - p.11

p.12 - p.13

p.14 - p.15

p.16 - p.17

Contents

YourGuided by our corporate motto “Zhongsheng

Group - Lifetime Partner,” the Zhongsheng Group

will continually deliver quality services to every

customer and car manufacturer, as well as create

a superior working environment for every staff with

a clear career path, fostering lifelong partnerships

with every individual we serve, and striving to further

consolidate our position as China’s leading national

automobile dealership group.

您的終生伙伴

3

秉承“中升集團 • 終生伙伴”的企業理念，中升集團

將繼續為每位客戶及汽車廠家提供卓越的服務，也為

每位員工創造優秀的工作環境及清晰的職業發展道

路，致力建構一個終生的伙伴關係，並進一步鞏固其

為中國領先的全國汽車經銷集團的市場地位。

lifetime partner

A leading automobile

We are China’s leading automobile dealership group operating dealerships

for some of the world’s leading luxury and mid to high-end automobile brands.

Beginning with our first dealership in 1996, our operating history has tracked

significant growth over the years contributing to us becoming one of the

largest national automobile dealership groups today. Beyond car sales, our

continuous efforts in developing comprehensive after-sales services including

repair, maintenance and detailing services as well as the retailing of spare

parts and automobile related accessories, allows us to offer clients a complete

customer focused experience all under one roof.

Our staunch commitment to quality service, an advanced national retailing

platform, and a comprehensive product range, places us well to serve the fast

growing demand for automobiles across China.

Zhongsheng Group is the first Mainland Chinese automobile dealership group

listed on the Main Board of the Hong Kong Stock Exchange. This forms a significant

milestone in our history and has further strengthened our reputation with clients and

partners as well as reinforced our standing in the market, providing a broad and

solid platform on which the Group can excel.

中國領先的汽車經銷集團

4

我們是中國領先的全國性汽車經銷集團，專注於豪華及中高檔的汽車品牌組合。我

們于1996年在中國建立首間經銷店，業務自此迅速增長，至今已成為全國最大的

汽車經銷集團之一。我們提供客戶至上的一站式汽車服務，除了新車銷售外，也提

供全面的售後服務，包括零部件及汽車用品的銷售、維修、保養，以及汽車美容服

務等。

憑藉以客為本的優質服務承諾、先進的全國性經銷平臺，以及豐富齊全的產品種

類，我們充分把握中國快速增長的汽車需求。

中升集團于香港聯合交易所主板成功上市，成為首家上市的中國內地專業汽車經銷

商。是次上市標誌著中升集團企業發展的一個重要里程碑，不僅進一步提升了集團

于客戶及業務伙伴的知名度、鞏固了集團的市場地位，也為集團的進一步發展提供

了更為廣闊的空間和平臺。

dealership group

in China

Our vast dealership network covers China’s Northeastern, Northern, Eastern and Southern coastal regions,

as well as a number of inland markets.

Through the extensive network, we are able to maximize the economies of scale by co-ordinating and

aggregating orders, which allows us to exercise better inventory control over our entire product portfolio. We

also provide each of our dealerships access to funds by leveraging on our strong fiscal position.

These distinct advantages are supported by our proprietary ERP system, one of the few advanced systems

developed in Mainland China. This ERP system centralizes and optimizes all of the company’s business

functions from finance to logistics, human resources to customer relationship management to effectively

support business development and fuel the sustainable growth of each of our dealerships.

全國性的經銷網絡

我們建立了龐大的全國性經銷網路，覆蓋中國東北、華北、華東和華南沿海城

市，以及部分內陸市場。

憑借此廣闊的經銷網路，我們充分發揮作為全國性汽車經銷集團的規模優勢：協

調及匯總各產品訂單，實施更完善的成本及存貨控制；集團充足的財務資源為各

經銷店提供了資金的保障。

另外，我們領先並獨立開發了國內先進的企業資源規劃系統，統一及優化各個業

務營運範疇，包括財務、物流、人力資源及客戶關係管理等，從而有效地協助業

務成長，並為每家經銷店的持續增長提供支持。

GUANGDONG廣州

FUJIAN福建

ZHEJIANG浙江

SHANGHAI上海

JIANGSU江蘇

SICHUAN四川

YUNNAN雲南

SHANDONG山東

BEJING北京

LIAONING遼寧

JILIN吉林

HEILONGJIANG黑龍江Dealership network

across the country

7

Premium brands for insightful customers

We represent a select range of luxury and mid to high-end brands, aimed at

meeting the discerning needs of Chinese consumers. Our range features

a number of luxury brands including Mercedes, Lexus and Audi, as well as

mid to high-end end market leaders such as Toyota, Nissan and Honda, much

sought after by China’s emerging middle class.

Strong relationships with car manufacturers have been cultivated over the

course of many years. This trusted partnership provides us with a unique

competitive advantage that has resulted in Zhongsheng becoming the leading

automobile dealer of luxury and high to mid range automobiles in the country.

Despite this achievement, we continue to look for ways to develop and grow our

business and to prepare for expansion opportunities.

尊貴卓越的汽車品牌

我們主要經營豪華及中高檔的汽車品牌，包括梅賽德斯 ─ 奔馳、雷克薩斯及奧迪

等豪華汽車品牌，以及豐田、日產及本田等中高檔汽車品牌，以適應中國消費者

的需求，該多元化的品牌組合也備受中國高速成長的中產階層的喜愛。

我們已與著名的汽車廠家建立了緊密的伙伴關係，雙方多年所建立的互信，已成

為我們獨有的競爭優勢，也使中升集團成為中國領先的豪華及中高檔汽車品牌經

銷集團。我們會繼續發展壯大本身業務，為日後的快速擴展做好準備。

9

Putting　the customer first

Our corporate motto: “Zhongsheng Group - Lifetime Partner” is an integral part of everything we do, earning us

a long-standing reputation for premium customer service excellence. Our customer centric philosophy strives

to provide clients with consistent quality, unbeatable reliability and service excellence, from vehicle purchase

right through to after-sales.

Our efforts have been recognized by numerous national industry

bodies and automakers, culminating in our dealerships winning a host of

outstanding sales and after-sales prizes. In 2008, the China Automobile

Dealers Association named Zhongsheng one of the ten most influential

automobile dealership groups in the country.

客戶第一的

服務承諾我們一直以“中升集團 • 終生伙伴”為企業宗旨，無論是新車銷售還是售後服務

業務，均以顧客至上的服務理念，致力為客戶提供優質、可信賴的卓越服務，贏

得優秀客戶服務的悠久美譽。

我們出色的服務深受同業及汽車廠商的廣泛認可，使集團的4S經銷店屢獲多個銷

售及售後服務殊榮。中升集團於2008年獲中國汽車流通協會評為中國改革開放30

年來最具影響力的十間汽車經銷集團之一。

11

Refining the

customer relationship

Trusted by partners and highly regarded by

clients, our customer first approach is supported by

a complex and detailed database that tracks

consumer purchase patterns and preferences

for automobile sales, products and services.

Together with the collaborative efforts of a diligent and

dedicated team, our in-depth understanding of

customers’ needs helps ensure we continue to

satisfy and delight our customers, ultimately forming

a long-term relationship between Zhongsheng and

the growing number of Chinese automobile owners.

精益求精的客戶關係

我 們 以 客 第 一 的 服 務 理 念 ， 備 受 業 務 伙 伴 所

信 賴 ， 亦 深 為 客 戶 所 肯 定 。 我 們 建 立 了 詳 盡

的 客 戶 資 料 庫 ， 跟 蹤 每 位 客 戶 的 消 費 模 式 及

其 對 產 品 與 服 務 的 喜 好 ， 再 配 合 客 戶 關 係 團

隊 專 業 而 貼 心 的 服 務 ， 使 我 們 能 更 好 地 瞭 解

每 位 客 戶 的 需 求 ， 並 持 續 提 供 令 顧 客 滿 意 的

消 費 體 驗 ， 藉 以 達 至 與 日 益 增 加 的 中 國 汽 車

消 費 者 建 立 長 遠 穩 固 關 係 的 最 終 目 標 。

12

Our senior management team, with decades of industry experience, combined with well-established

relationships with leading automakers has instilled in the group a culture of quality. Our team of experienced

store managers, many of whom are internally trained and have been promoted up through the organization,

are well familiar with all aspects of our business, products and customer needs. We have also partnered with

automakers and local education institutions to train first-class engineers and technicians to provide high

quality repair and maintenance services.

Our founders, Mr Huang Yi and Mr Li Guoqiang, are behind the success of the company, with each

having over two decades of experience in the industry and continue to remain actively involved in the

management　of our day-to-day operations. The senior management team features a similarly experienced

group of industry veterans, who have successfully overseen the development of the business and day-to-day

operations including the areas of sales, branding, and after-sales services.

以人為本　　　　　的管理理念

我們的高級管理團隊在汽車業擁有豐富的經驗，並與領先的

汽車廠家建立了緊密的合作關係。而我們一班資深的經銷店

經理，大部份是透過內部培訓而晉升至管理階層，因而對集

團各項業務、產品及客戶需求擁有透徹的認識。此外，我們

亦與汽車廠家及本地的教育機構合作開展汽車工程人員和技

術人員的專門培訓，以提供最優質的維修及保養服務。

集團創辦人黃毅先生及李國強先生各自擁有逾20年的行業經

驗，積極參與集團的管理和日常運作，一直帶領著集團業務

不斷攀登高峰。在他們的領導下，一支經驗優秀的高級管理

團隊同心協力地管理各項業務營運，包括汽車銷售、品牌推

廣及售後服務等。

Growing our people from within

Mr Huang Yi 黃毅先生 Mr Li Guoqiang 李國強先生

15

Excitingopportunities in a fast expanding marketA market leader like Zhongsheng is strategically placed to benefit from the

emerging opportunities within China, which has now become the world’s

largest passenger car market. With a market penetration well below that of many

other developed countries, we expect the business to continue to grow, both

organically and through acquisitions, improving productivity and profitability and

enhancing service quality, to maintain our leading market edge.

By implementing on our strategic plan for the future, and in refining our

existing competitive advantages, Zhongsheng is well positioned to achieve further

success in the world’s fastest growing market, whilst fulfilling our motto of being a

Partner for Life.

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潛力浩瀚

目前，中國已成為全球最大的乘用車銷售市場，但乘用車在中國的滲透率仍遠低

於發達國家水平。不斷擴張的市場潛力，讓作為中國領先汽車經銷商的中升集團

占儘先機。我們將通過內部增長及收購擴充業務規模，並繼續提高生產力、盈利

能力及服務質量，從而鞏固現有領先的競爭優勢。

透過實施未來發展策略及優化現有競爭力，中升集團可更好地把握中國這個全球

最快速增長的汽車市場機遇，把業務發展推向更高峰，並實現與客戶及伙伴建立

終生合作伙伴關係的願景。

的市場商機

17