1. 2011

2. 2011 2011 < 2006> < 2007> Pew Research Center 2 3. / , , , , , 22 2012 1 4. TV 2011: , , 5. TV TV TV 2010 : , TV 2006 .* : , < 2010>, 5 6. TV : , 20 [ ]: * : , < 2010>, 6 7. TV Pew Research Center 2010 / 10 TV, , TV : %* Pew Research Center 2010.12.7 8. TV ? [ ] 1 TV . , 2010 , . TV : % * : , < 2010>, .8 9. TV 4 20% , KBS1 30%, MBC 20%, SBS 18% [ ] : % * 2011 11 . KBS1 : , KBS2 : , , SBS : 8 1 . SBS 9 10. TV 1 1 , KBS1 28.5%, KBS2 8.4%, MBC 18.3%, SBS 15.8% [ 1 / (2011 11 ) ]10 11. TV [ 2010 ]* : 2011 , 11 12. TV 11 TV 10 . , . SBS 8 , MBC 9 . , 12 13. TV [ 11 3 ] * : AGB 13 14. TV [ TV ]* : AGB 14 15. TV KBS1 9 , , [ ( KBS1 ) ]15 16. TV [ ( MBC ) ]16 17. TV [ ( SBS ) ]17 18. TV - , TV - DMB, (VOD), ( ), , Pooq, SBS , K - , , 18 19. TV : 13,403 2,286 (17.1%) - 2009 16.4% - 18.4%, PD 18.1%, 17.1%, 11.9%, 12.9%, 3.9% 19 20. TV [ 2010 12 ] : 3,477 : 4,973 : 872 : 1,516 673 806 219 328 19.4%16.2% 25.1%21.6% * : 2011 , 20 21. TV [ 2011 ] - KBS 37.8%- MBC 33.1%- SBS 50.4%* : 2010-2011 , ** SBS SBS / 21 22. TV - PD , (KBS : PD ) - .- (, ) 22 23. TV , 30 [ ] KBS1MBCSBS () 175188 181544 (%) 32.2% 34.6%33.3% 100.0%* : 2011.11.7~11.12 * : 3 (KBS1 , MBC 9 , SBS 8 23 24. / TV 10 4 , , . 2006 , , , , , /, / [ 2006-2011 ]/ / / /24 25. 1 30 2 2006 1 30 , 1 30 , 2 30(150) 3% ,[ ]1 1~130 130~2 2~230 230~3 3 25 26. 10 7 . 2006 [ (2006-2010 ) ] + / 26 27. , - - 3, 4, 1, 1, 10, KTV, , TV , , , 27 28. , TV , - - , 28 29. - - , ? - 1 1 - , , , , , , , ()....- 1 PD 29 30. 8 - - - - ( , , 8 )30 31. - - / . (KBS 1 &, SBS in NEWS, , MBC ) - 31 32. , // - / , , , 32 33. 33 34. , , 34 35. / , , , / , 35 36. TV 37. TV TV(+) : 14,957,353 : 10,944,016 (73.2%) : 4,013,337 (26.8%) MSO 3 63% [ 94 SO TV (2011.9.30) ]* : TV(2011.12.6) SO 223,226,053(21.6%) 716,4582,509,595 CJ193,469,839(23.2%)1,143,3762,326,463 18 2,709,299(18.1%)1,344,662 1,364,637 CMB 9 1,316,937(8.8%) 48,143 1,268,794HCN8 1,327,121(8.9%)433,756893,365 7512,049,2493,686,3958,362,854SO 18 2,908,104 326,942 2,581,162 9414,957,353(19.4%)4,013,33710,944,016 3 38. TV ( ) 208 ( 4 ) / 2(YTN, Y) , , [ TV ]TV ( 208) / / (4) (2) (17)(12) (21) (8)(17) (13) / / /(5) (11)(13)(25) (10) (10) (22) (17)* : TV(2011.12.6) 4 39. : YTN 00 YTN 24 35 , 01240 59 & 100 YTN 24 113 59 & 2-30 You are a 00 YTN 24 21435 1500 YTN 24 3 23 15 00 ()35 00 YTN 24 00 Q 1,2 4 20 16 59 Q 3,4-50 127 2 517 59 YTN 1~257 3~4 6 59 5~6() 18 7 59 1 19 00 YTN 3~4- 820 00 ()- 9 00 221 00 YTN 245 40. : YTN YTN 55%, 17%, 28% 24 22 92% 13 59, 16 59, 19 59 6 41. (2011 12 6 ) YTN YYTN241~61~21~2 Y(8~23 , 9, 15YTN24, 17, 21 ), &1~2YEnglishYQ1~4YTN1~4YTN24YTN1~4 () 8 Y() 8You are a 15 7 42. (2011 12 6 )YTN , Y ( MBN )YTN Y 8 (1 )YTN 24 , Y 8 23 (Y ) 8 43. (2011/) 2011 YTN 0.421%, MBN 0.358% YTN 0.5% AGB(2011)9 44. (06~11/)YTN 0.444%, MBN 0.237% 2009 YTN, MBN 0.4% 2009 YTN, MBN AGB(2011) 10 45. : YTN MBN TV 3 MBN YTN, 3 YTN / TV 3 MBN [TV (2011 11 7~12) ] 11 46. : 60~120 90~120, 60~90 60 ( 37.1%) [ : VOD ] 12 47. / [ ] 13 48. 4 MBN A 8 30 , JTBC 10 MBN 24 10 30 [ 4 ]A (3 25)JTBC (3 10)TV (3 10)MBN (10 30) MBN 7 A& 10 8 & 12 830 10 4 News1 M9 8 830 109 8 - 8 30 - 10- 9 -8 2020J 14 49. 4 100 , PD, , (2011 11 ) MBN 14 155 A , JTBC , , TV , MBN [ 4 ]AJTBCTV MBN KBS MBCSBS928094155 518378 242 4 12 1 1 3 115 810 14 21 22 10 , 15 50. 6 0.3~0.5% 24 , , 16 51. , 52. 105 94 * , 2001 3 53. 105 94 KBS24 22 MBC21 20(57) SBS11 11EBS1 0CBS15 14 5 5 1 1 (31) 1 1 9 9 1 1 (2)1 1* , 2001 4 54. 105 94 1 02 0 1 1 1 1(8) 1 1 1 1 YTN1 1 FM1 1 FM1 0(7) FM1 1 1 0* , 2001 5 55. 6 56. / 7 57. / 8 58. (, ) * : 3 (: 1,863/ : 1,137)* , 9 59. () 10 60. : % 11 61. () : %12 62. () : %13 63. // : %14 64. / ( : 2011.11.7~11.12)15 65. / ( : 2011.11.7~11.12)* : KBS1 MBC SBS SBS 16 66. : , TV : TV : -> 17 67. : vs. 18 68. TV : : / , - 19 69. : , : , 20 70. / : : , ( ) : ) : / ? 21 71. / / : + + + : 22 72. 2012, + / ? / : , , TV : TV , / : , SNS 23 73. / : , : , , : , , : : / , 24 74. : 75. (2010)* : , , 11115 8 5 3 12 6 21452543 4,7707,688 2,67044 188 949242 5382,685 5,65913,947 4,298 4,797 1,008 176 7359318776173,959 1 16.1, 52.6%, 29.0% () 72.1% ( 73%, 71.5%, 69.7%) ( ) 38% ( 40%, 39.5%, 28.5%) 20%, TV(23%) , (17%) , (11%) 3 76. , * : 4 77. , 5 78. , * 5 6 79. : : 3-5 (10/16) : (5/5) ; , , (12/15) 7 80. : (10/16) (3/7), (1/7) (5/15), (7/15), (3/15) (7/16), (6/16), (3/16) (12/16) (13/15) : 10 SNS (11/15) : 1~2 (13/15) : 1~2 (8/15) : 3~4 (8/15) : 3~4 8 81. : (11/15) 2 (5/16) ( 50%) 50% / 60% (10/16)9 82. : (15/16) (50%), (30%), (20%) 1 ( 3 ) 3 (70%) > > = > > , , (12/16) (88%) (41%) , (35%), (12%) 10 83. : / (10/16) (14/18) (8/16) (6/16) > (3/16) > (3/16) > = (1/16)11 84. 1 / / 12 85. 1 / / / / /13 86. (11.9%) (6.1%) (18.1%) /(4.1%) , (92%) / (7.6%) (7.6%) / (7.8%) /(4.1%) (3.7%), (2.8%) (2.8%) > > > > > > / > > > = > > / > > 14 87. 1 , , , , , , , , , , , , , , , , , , , , , , , ,, 15 88. (1)1 (40.4%) > (14.9%) > (12.8%) (58.6%) > / (13.8%) >(10.3%) (50%) > (25%) >/ (16.7%)1 (38.3%), (19.1%),(10.6%), ( 2.1%) (51.7%) , (10.3%), (8.3%) , (3.4%) (50%) , (16.7%) , (8.3%) 16 89. () , 5 (48.9%), (31.9%), (17%), (2.1%) , (27.5%), (20%), 5 ( 20%) , 5 (50%), (41.7%), (8.3%) , (83%), (6.4%), (4.3%), (2.1%) , (50%), (17.5%), (10%), (5%) , (58.3%), (25%), (16.7%) 17 90. 2012 12 3 / 45 6 7 8 18 91. 92. (1) : (2010 12) : 2,868, 3,936, 2,111 : 4,368 : 2010 515, 259 (1 1.41 , 0.70 )* : , (2011. 8.) : () 2009 153 93. (2) : // 33.59%33.6% 185 (4.24%), 149 (3.41%) * 4.24% 6.3% 6.3%3.41% 2.5%2.5%* : 4,368 (2010 )* , 4 94. (3) : 9 2010 : 2,658 ( 7.97% ) 2007 * : , 5 95. (4) : 1 1 ex. 4,678, 4001 (2011 11) 1~10 50% * 2009 6 96. (5) : 2008 5.8% : 2010 4,889 2008 (KOBACO, ) 9 ( 7.97% ) (188, 71.49% )7 97. (6) : * : , 7.97%12.86%20.78 %8 98. (1) : 1 801 (2008) => 1 60 (2010) (6.8% ) : 48% 3 ( ) : 4,889 (2010) ( 5.8%) : 6% (2005) => 4.6% (9,947, 2009) : , : : : 9 99. (2) : : , : TV, , , 1 (336) 6 (1.79%) (2010) * 10 100. (1) : : : , , : , < >, < > (50%) : < > , , : , : , , < > (1989 ), (2007 ) 185 11 101. (2) : 5 3, < > 6 2, 3 4 : 32, 3 30 , : 83.2%, 78.6%, 66.4% * ABC (2011) : 12 102. (3) : : : , , : , , , : 20 : 80~100 ( 180) / : 8/2, 7/3 : 313 103. (1) : / (21.1%) / (20.2%) : , , : * : % / / //6.5 11.3 22.8 14.8 4.5 3.324.08.2 4.6 1007.1 2.415.1 46.8 6.9 0.0 11.3 3.6 6.7 1006.0 11.0 30.29.3 6.2 3.8 27.6 4.11.7100 Grand Total 7.77.7 21.1 24.7 6.0 2.320.25.3 4.8 10014 104. (2) : 1990 (, ) ( , ) < > 1970 1984 1990 < > 1995 2003 2004 < PLUS>2004 2007 2008 2010. 9. 15 105. (3) : : : : 16 106. (1) (adapatability) : => ( ) : , , , : 17 107. (2) : , , < > 18 108. (1) : 2011 4, , < 5 (2012~2016> , , 19 109. (2) : : , , : : 20 110. , 111. 2 ( ) , , , 3 112. 2011 8 : 2,921 2011 8 : 22.8% 2005 2011 8 : 921.3%* : * : 2011 2011 8 .4 113. (2011 10 ): 104 : 37 : 67 (2011 10 ) (, ): 31.7% : 17.3% 7 7 15 114032228153iOS 3 0 6001010111014 107 21 115042339267 6 0 10 001430221130 2 0 20011000010 7 8 0 12 002530222137187 33 1175725511 2104 5 114. 2010 (): 8,8232010 (): 5,276 / / () 1,424 897 1,166 11,111 2,489 1,725 2,318 817 917 182 2,810 25,856 (%) 5.5 3.54.5 43.09.6 6.7 8.9 3.2 3.5 0.710.9 100.0 () 978 5044433,860 837 716 509 36 219 66 655 8,823(%) 11.15.75.0 43.79.5 8.1 5.8 0.4 2.5 0.8 7.4 100.0 () 2,4021,401 1,60914,971 3,326 2,441 2,827 8531,136248 3,465 34,679(%) 6.9 4.04.6 43.29.67.08.2 2.5 3.3 0.7 10.0100.0* : (2011). 2011 . 6 115. 2010 : 84,501 * : * : (2011). 2011. 7 116. (2010) : 23.5% : 21.1% () TV () 17.5 172.634.93.6 79.2 29.5337.3 () 17.552.3 8.80.8 23.16.8109.3 (%)44.897.634.6 13.8 64.7 36.7292.2 () 39.1177.0 101.025.8 122.3 80.3 545.5 () 39.153.625.36.0 35.7 18.6178.3* : 5,000. 1 . .** : (2011). 2011 .8 117. () : 86.5% : 8.0% : 4.3% (, %) * : 2,810. ** : (2011). 2011 .9 118. 2011 10 (%) () 200920102011 2009 20102011 200920102011101010 10 1010 101010 100.0100.0100.0 2,359 2,3532,100 4,3514,8204,186 87.3 87.6 85.0 167 159 140 257 241 217 82.577.876.8 80 57 51102 70 57/ 73.671.473.3 32 273038 36 31 70.9 76.4 73.1 20 2726202720* : .10 119. , , , , , , , 4.45(3) 3.95(5) 4.45(2) 3.92(5) 4.51(2) 4.35(2) 4.52(5) 4.05(4) 3.70(4) TV 5.03(1) 4.55(1) 4.87(1) 4.53(1) 4.70(1) 4.52(1) 4.73(2) 3.87(5) 3.67(5) 4.47(2) 4.23(2) 4.39(3) 4.17(2) 4.17(5) 4.09(5) 4.81(1) 4.61(1) 4.14(1) 4.29(5) 3.97(4) 4.29(5) 3.94(4) 4.23(4) 4.12(4) 4.55(4) 4.49(3) 3.97(3) 4.31(4) 4.15(3) 4.30(4) 4.05(3) 4.25(3) 4.21(3) 4.64(3) 4.54(2) 3.99(2) * : 1110. 4 7 . .** : (2009). . .11 120. , / (%) () / / / / 308 15.9 16.2 37.0 2.61.9 14.6 8.8 1.9 1.0 235 11.1 18.3 23.8 0.45.1 28.1 5.5 0.4 7.2 328 12.8 7.936.0 0.93.0 34.5 4.3 0.6 0.0871 13.4 13.7 33.1 1.43.2 25.7 6.2 1.0 2.3 329 23.1 9.731.9 4.93.0 16.7 4.9 4.9 0.9 330 16.1 13.6 35.5 0.317.68.23.6 5.2 0.0 281 27.0 15.7 42.0 4.62.1 1.41.8 5.0 0.4 307 24.4 11.4 35.2 3.96.5 9.86.2 0.3 2.3 272 31.3 14.0 39.7 5.12.6 2.22.9 1.8 0.4 1,519 24.0 12.8 36.6 3.76.6 8.03.9 3.5 0.8247 24.7 8.135.6 1.618.66.54.5 0.0 0.4 164 23.2 15.2 31.1 4.95.5 11.0 6.7 2.4 0.0 366 44.5 11.7 21.0 0.55.2 9.80.5 4.6 1.9 233 33.2 15.7 26.0 6.316.10.90.4 1.3 0.0 1,00033.6 12.3 27.4 2.811.07.22.5 2.4 0.8 3,39024.1 12.9 33.0 2.87.1 12.3 4.1 2.5 1.2* : 2011 11 7 12 6 12 12 121. / , (%) () / / 308 50.631.8 5.52.93.2 4.9 1.0 235 11.139.628.51.73.83.012.3 328 55.211.619.81.52.40.3 9.1 871 41.726.317.12.13.1 2.67.1 329 54.430.10.9 6.71.8 4.91.2 330 43.030.6 5.8 12.45.2 1.21.8 281 31.036.713.5 8.5 1.8 6.81.7307 41.731.6 7.2 6.8 2.9 7.8 2.0 272 59.632.04.00.4 0.4 1.5 2.2 1,51946.032.1 6.17.22.5 4.41.8 2478.931.213.8 16.66.117.0 6.4 164 48.835.410.4 0.6 1.8 1.81.2 366 48.620.518.9 9.8 1.90.00.3 233 12.125.111.7 25.61.822.01.8 1,000 30.726.614.6 13.52.9 9.4 2.3 3,390 40.429.011.47.72.8 5.4 3.3* : 2011 11 7 12 6 12 . 13 122. * : 1,068, 243. 3 5 . ** : (2011). . . 14 123. * : (2011. 10) . . 15 124. 1 (2011 9, ) 40 * (2011). . . 16 125. (2011 9, ) 3 (, , ) : 65.1% 32.0% 27.0% 6.1% 3 (, , ) : 65.3% 29.2% 29.3% 6.8% * (2011). . . 17 126. , 18 127. 19 128. 20 129. 21 130. 22