[동그라미재단] 2013 'ㄱ'찾기 프로젝트 공모사업 : 두런두런 앙트러프러너십...
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동그라미재단 2013 'ㄱ'찾기 프로젝트 공모사업 선정 프로젝트 : 두런두런 앙트러프러너십 매뉴얼 ▶ 기업가정신/진로 교육 관련 자료실 http://bit.ly/1eSiRZuTRANSCRIPT
- 1. . , . , . 6 . , , , . , , (Do) (Learn) . , , . , (lifestyle) . , ( ) . 1 . . , . . , , , .
2. , 2013 , '' . , . , , . , , , , , , , . . . 3. , , . , 1 , , . , 2013 8 6 . Babson College FME(Foundations of Management and Entrepreneurship) . . , 6 20 60 20 2013 . , , 1 . , . , I , II . 4. , 2013 I. , , 21 . II . ' ' , . I , II . II , 2013 Teachers Tip . () LoudAction . (http://www.impactspoon.org/110/51), (http://www.happyedu1250.org), LoudAction (http://www.loudaction.org) . 5. , . . , , . . , , . . . . : , , . , . . . , . 1. : 2. : , , . , , . 3. : , , , . http://www.thecircle.or.kr [email protected] 6. , 2013 () 2003 , 2010 , , 4,000, 150 . () , . , , , . 1. - - - DLC - DLC - - ( ) - MY WAY( ) - Design! happy new year! ( ) - (2012 ) - 2. DLC DLC = Dream() Learning() Communication( ) - - - - - ()()() 3. - - < > - < > 4. - - - 100 http://www.happyedu1250.or.kr [email protected] 7. . . . . (TE:UM) . 4 , . . . 30 . . - , . 3 . - , 10 7~8 . - . 8 . - . . (Being a mentor) - . 2013 / . www.facebook.com/snutTEUM [email protected] 8. , 2013 LoudAction: ( ) Action Speaks Louder than Words , . , . , , , , . , . LoudAction (Entrepreneurship) . LoudAction = , , . & LivingTheDream Babson Entrepreneurial Leadership Academy Korea Enterprise Challenge Gemmy Entrepreneurship Sailors www.loudaction.org [email protected] 9. 1: 1.1 (Entrepreneurship)? 3 1.2 9 2: 2.1 27 2.2 29 2.3 35 2.4 ? 36 2.5 ? 37 2.6 Identifying Opportunity 48 2.7 Feasibility Test 61 2.8 Investment Relations 81 2.9 Market+ing 99 2.10 @ 125 2.11 We Speak Action 136 140 141 2013 142 10. 11. 3 1 : 1.1 (Entrepreneurship)? 1: 1.1 (Entrepreneurship)? (Entrepreneurship) . (Entrepreneur) 1920 2007 2 2010 , . 16 entreprendre , . 18 (Richard Cantillon) , . . 1803 (JeanBaptiste Say): 1934 (Joseph Schumpeter): 1964 (Peter Drucker): , 1989 (Jeffrey Timmons):() () 1994 (Karl Vesper): , , , (Entrepreneur) , . , Businessmen , , 12. 4 , 2013 , (Entrepreneurship) . . , businessman , . , () () () () , Entrepreneurship , . , , , , , , . , , , . , . , . (Timmons Model of Entrepreneurial Process) (Jeffry A. Timmons) (Babson College) , . (Timmons Model of Entrepreneurship Process). < > , . < > (Opportunity), (Resources), (Team) . 13. 5 1 : 1.1 (Entrepreneurship)? , < > , , (Founder) . , , , , . , , , (Creativity), (Communication), (Leadership) . (Uncertainty), (Ambiguity), (Exogenous Forces), (Capital Market Context) (Business Plan) . , , , . , , , () . (Opportunity) < > , , , 14. 6 , 2013 . , . , . , , * . , , , , . (Resources) , , , , < > , (bootstrap) , . : 1. 2. 3. 4. . , . (Team) . < > , . , , . 15. 7 1 : 1.1 (Entrepreneurship)? , : 1. 2. 6 < > , < 6> . < > , < 6> . < > < 6> , . 16. 8 , 2013 < 6> < > , , . < 6> . , , , < > , < > . , , 1 , < > < 6> . . , . , < > < 6> , . 17. 9 1 : 1.2 1.2 , How. How . , . ? . 1) , 2) . , (why) , . , . , Why . , , , (why) , , , . , , . , (why) . , , , why . 200 22% 43 , . , . , , . . , , () . 18. 10 , 2013 (Simon Sinek) , why . , , , why . MP3 (iPod), (iTunes), (iPhone) . ? , What How, , . , , . . ? , . , , . . ?' (why) . (what) (how) , what how (why) , , (why) , (what) (how) . 19. 11 1 : 1.2 ? , , , , . , , , , , . , ' ' . . '(why)' , , . , , , . . . (why) . 1900 (Samuel Pierpont Langley) . ' ' . 5 , . , . , , . 20. 12 , 2013 , , (Orville & Wilbur Wright) . , , . , . , . , , . , . , 1903 . , . , . , . 21. 13 1 : 1.2 , (Martin Luther King Jr.) (I Have a Dream) . , . , , . , 50 , (SNS), , TV 1960, 25 . , . , , . , , . 25 , . , 2 10 . , 25 25% 6 . , (why) . 22. 14 , 2013 What, How, Why . , (What) (How), (Why) , , , . , . 23. 15 1 : 1.2 . , . , , . , , , . , . , ( ) , , . , , , , . . . , , . , . , . , , why . , , , (Gold Circle). , , . , . why , . 24. 16 , 2013 FORMULA , . , , . . , , , . , . , , . . , . , , Entrepreneurship FORMULA. FORMULA , , . , . 25. 17 1 : 1.2 1. Foundation . , . , . < > , , , , . . , , . , , , , . , . , . , , ( , ), , . . " , " , . . 26. 18 , 2013 2. Opportunity 6 . . , , . , . < > , , . . , , , , , . , , , , . . ": " . 27. 19 1 : 1.2 3. Resources < >, 6 . , . , , , . (2.7 Feasibility Test ) , . " " . 28. 20 , 2013 4. Money < > 6 < > . , , . . , . , < > // . , < Feasibility Test> 4Ps Product, Price, Place, Promotion (/ , , , ) < > . 1 , (why) (result) . , . 29. 21 1 : 1.2 5. Uniqueness < > < > . , . , , , . < > 4P's , SWOT Strength, Weakness, Opportunities, and Threats . , . , . , . " " . 30. 22 , 2013 6. Leadership . , 1 , . 1 . , 1 , . 1 , . , 1 , . , 1, , . , , . . , . , . , , . , . , , , , . ", " . 31. 23 1 : 1.2 7. Aspirations FORMULA Aspiration < > . . . '' . , . , , . , , , . , , . " " . 32. 27 2 : 2.1 2: 2.1 . . 2002 , , , . , , , ? , ? , , . , . , , . ? , , , ? 33. 28 , 2013 . , , , . , . (entrepreneurship) . . , , . , . 34. 29 2 : 2.2 2.2 4 2013 7 2014 1, 30 . 3 20 60 , 20 . , , . 60 , 3 20 (, , , ) , . 20 , 4 . . 15 , , , (Do) (Learn). 35. 30 , 2013 30 2013 3 , 6 , . 36. 31 2 : 2.2 , 1 1 8 8 . , ? 6 . , 20 1 3 1 . 100 . 20 , 10 , 10 , 10 . 37. 32 , 2013 9 14 5 2, . , 2 6 10 , . 3 , . , , , , (SWOT Strength, Weakness, Opportunity, and Threat) , , (TELOS Technological, Operational, Legal, and Schedueling Feasibility Study) .2 10 , , 2 , 6 4 . , , , , IT, , , , . . . 38. 33 2 : 2.2 , , ' ' , . 30 15 30 . , , CF . CF SNS . , 3 , . , . , , , . , ' ' , , . , 6 , 39. 34 , 2013 , . 30 , ' ' . ? , , . 40. 35 2 : 2.3 2.3 , . 30 4 15 , 20 . , 2013 60 , , , 2013 600 . , , , , . , , . , 2013 100% , . 41. 36 , 2013 2.4 ? 2013. 7. 20 () 3 5 1. < > 2. < > by 3. 4. < > . , . . , (Learning by Doing) , . , ? . , . www.impactspoon.com/110/51 42. 37 2 : 2.5 ? 2.5 ? What is Entrepreneurship? 2013. 7. 27 () 9 12 1. by () 2. Kickoff by 3. PR 4. 5. ? by 6. < 1 ? Entrepreneurship & Elevator Pitch> . , . 1 , . , , , . , < 1 ? Entrepreneurship & Elevator Pitch> 60 . 100 ' PR' , . , , . 43. 38 , 2013 < PR> PR Public Relations , PR . , . , ' ' , . , , PR . PR 30 . , , // . , , , . , 5 PR PR . 44. 39 2 : 2.5 ? 1. . , , , , , . 2. , . 3. . Teacher's Tip 45. 40 , 2013 < > . , . . , , , . 20 , . 1. , < > . 5 , 1, 2, 3 . ? ! , , . Teacher's Tip 46. 41 2 : 2.5 ? < > . , . , , . , , , , > > . , 15 , , 1 . 1. , . . 2. , . 3. , . Teacher's Tip 47. 42 , 2013 48. 43 2 : 2.5 ? . 60 , . . 20 60 , . 30 , . ( ^^;;) 30 PR < PR> , 30 . , , . , , , . PR 100 warmup 6 60 < > . 10 , , , 60 . 1 10 20 . 49. 44 , 2013 , . , . . , < > < > < > . , ( ) 15 . , , . . . , . , , . , . ? . ! 1. . . . 30 . . . 50. 45 2 : 2.5 ? 2. . . . . . ! . 3. . . 4. . . . . 5. , . . ^,^ 30 ! , . . 51. 46 , 2013 6. . 7. pr . . . . ! 8. . ? . . ! . . . .. . 9. ^^ 10. ! . 52. 47 2 : 2.5 ? . . . . . =! ! ~ . ....... ? , . ( !) . , ~ . . . , (30 PR, ) , . (), . winwin . 53. 48 , 2013 2.6 "Identifying Opportunity" 2013. 8. 3 () 9 1 1. < > by 2. < 1> by 3. < > 4. < > 5. < > by & 6. < , Idea Development> by 6. < 1 > 7. 8. < Identifying Opportunity> 1 . , , , , . , , 60 . , , 200% . , . . , . 10 , 6 . 54. 49 2 : 2.6 Identifying Opportunity . . , , . , , < "Identifying Opportunity"> . < > ,20 . 3 5 . , , . , . 20 3 , 10 5 . 55. 50 , 2013 1. , . , . 2. < > . , , , , . Teacher's Tip , ( ) . 100 , 20 5 . , , 60 . . 56. 51 2 : 2.6 Identifying Opportunity < > , . , , (bar) . , . 60 , 60 20 . 1,2 10 . 57. 52 , 2013 1. . . 2. 60 , 6( ) . Teacher's Tip 58. 53 2 : 2.6 Identifying Opportunity < Idea Development> , 3 20 6 10 . , 10 . , . , , , > > > . ( .) 59. 54 , 2013 < 1 > , 1 . . , . , , . 1. , 100% . , . Teacher's Tip Feasibility Test 2 . , (: ) , . 2 . , PPT . 3 2 5 10 3 , 6 , , , , SWOT . SWOT Strength, Weakness, Opportunity, Threats , , 60. 55 2 : 2.6 Identifying Opportunity . SWOT SWOT , Q&A . , , . 61. 56 , 2013 1 , 1 . 1 20 60 , . 1 , PT , . . 1 , . , , 62. 57 2 : 2.6 Identifying Opportunity 20 . ~ . 1,2 . 3 , 20 . , . 20 1 , , . 1 , . , PT . , , , 3 . , , . , . 60 100 , 10 . , 10 . , , 1 . , . 10 4 , 63. 58 , 2013 , . . ! 2013. 8. 3 Dream 1. . . 3 . . 2. . . ppt , . 1 , , . . , . 3. ppt ppt 64. 59 2 : 2.6 Identifying Opportunity 5 . . . 4. ? . . !! 5. , , ppt 3 ppt ? 6. .. , , ! 10 . . ! . ! 7. ,, . . . 65. 60 , 2013 8. , . . . , . , . ! . . 9. . . . : . 10 . 10. . 10 . . ^^ 66. 61 2 : 2.7 Feasibility Test" 2.7 Feasibility Test 2013. 8. 10 () 9 1 SAP Korea 1. < > 2. < > 3. < > 4. 5. < > 6. < > 7. < > 8. < > 9. < TELOS Feasibility Test> 10. 11. 6 < Feasibility Test> . 2 , , . . , . 3 , , , . , , . , , . 67. 62 , 2013 68. 63 2 : 2.7 Feasibility Test" < > ( .) . 2013 1 . , , . , 9 . , , , . , . 69. 64 , 2013 1. , 3 . 2. . . 3. , . Teacher's Tip 70. 65 2 : 2.7 Feasibility Test" < 2 & > 2 . 5 , , , , SWOT , . . , 3 . . . , , 100 , . , 60 . , . 71. 66 , 2013 72. 67 2 : 2.7 Feasibility Test" 73. 68 , 2013 74. 69 2 : 2.7 Feasibility Test" 1. . , , , , , . 2. . 3. / , . Teacher's Tip < > , . < TELOS Feasibility Test> , . , . . (TELOS: Technological, Economical, Legal, Operational, and Scheduling Feasibility Test) , , , , . , , . , 15 . . 75. 70 , 2013 < > < "Investment Relations"> . , . , , . , , , , IT, , . , . , , ' ' ' ' . . , . 76. 71 2 : 2.7 Feasibility Test" 77. 72 , 2013 78. 73 2 : 2.7 Feasibility Test" 79. 74 , 2013 80. 75 2 : 2.7 Feasibility Test" . 2 . , 1 5 4 . , 30 . . 9 60 20 . 80 . . . ( . . .) 10 , . (Minimum Viable Product) . , . 1 . , , , 9 . YouTube . 81. 76 , 2013 . 1 . , . Q&A , , . . , . , . ! , . 5 : , 1 QR Q 2 , . . , TELOS (, , , , ) . , , K . 82. 77 2 : 2.7 Feasibility Test" ? ! ! 2013. 8. 10 Dream 1. ! ppt . . ! . ! ! 4 ! ! 1 3 ! . 15! !!!! 2. !! . 10 4 5 . 6 5 . ,,, !!! !! !! !! !!!! 83. 78 , 2013 3. top4 5 . ! ~ 4. . . . . . . 5. 15 . . ! 6. 5 . . '' . , . , . 84. 79 2 : 2.7 Feasibility Test" . , . ! 7. . . 3 . . . . . 6 . 4 . . . . . 8. . . . . 9. TOP4 !! . 85. 80 , 2013 . 15 . 10. 4 . . . ! . 86. 81 2 : 2.8 Investment Relations 2.8 "Investment Relations" 2013. 9. 7 () 9 1 SAP Korea 1.< > by () 2. by 3. < > 4. < > 5. < Investment Relations> . . , . , , . , . , , . . 2013 60 , . , < Investment Relations> . 87. 82 , 2013 < > 2013 . . , . , . 10 . < > Q&A . , . , 10 , . . , , . 1. , , , . Teacher's Tip 88. 83 2 : 2.8 Investment Relations 89. 84 , 2013 90. 85 2 : 2.8 Investment Relations < > , . . . , . < > '' '' , 150 . 45 , . 5 , . , . , , , , 91. 86 , 2013 300 . , , . 45 . 30 . , . 45 . 2013 6 . , , . , . , . , . , , . 92. 87 2 : 2.8 Investment Relations 1. . (, , , , ) 2. . 3. / , . 4. . , . 5. , . 6. . 7. , . Teacher's Tip 93. 88 , 2013 < > < Investment Relations> , 3 . . , , . , , 1 1 . < Market+ing> . 94. 89 2 : 2.8 Investment Relations 95. 90 , 2013 96. 91 2 : 2.8 Investment Relations 97. 92 , 2013 98. 93 2 : 2.8 Investment Relations 99. 94 , 2013 . . , . , , K . . ( 150) . 300 . . . (Do) (Learn) , . 80 , , . 150 . 15 , . 5 . , 7 ( ) , . 5 , . 100. 95 2 : 2.8 Investment Relations . , . , , , , 300 . . 8 , . 34 . 30 . 5 . , 30 . . , 45 , . 45 , 6 . , , , . , . , , . , 11 , . , 1 , 101. 96 , 2013 , , , , . ! 2013. 9. 7 Dream 1. . . . 2. . ! . 2 3. !! , . , . , ? 102. 97 2 : 2.8 Investment Relations 4. . . !! . ! !! 5. . , . . . , !! , , , ! ! 6. . . . . 103. 98 , 2013 . . . 7. . . . . . . 8. . A,B . . . . . 9. . . . . 10. . , , . , . , . ! 104. 99 2 : 2.9 Market+ing 2.9 "Market+ing" 2013. 11. 23 () 9 1 SAP Korea 1. < > by 2. < ?> by 3. < > by 4. < CF > 5. . , . . 2013 < Market+ing> < Investment Relations> . , , , . , / . , , . 105. 100 , 2013 . 7 TV . . . , , 800 . 106. 101 2 : 2.9 Market+ing < "Market+ing"> . , , , CF . CF SNS . , . < > , . , . , , . 107. 102 , 2013 1. , , . 2. , . . 3. / , . 4. , . Teacher's Tip 108. 103 2 : 2.9 Market+ing 109. 104 , 2013 110. 105 2 : 2.9 Market+ing 111. 106 , 2013 112. 107 2 : 2.9 Market+ing 113. 108 , 2013 114. 109 2 : 2.9 Market+ing 115. 110 , 2013 116. 111 2 : 2.9 Market+ing 117. 112 , 2013 . , Marketing , . , , . (selling) / / , , . TV , . 118. 113 2 : 2.9 Market+ing 119. 114 , 2013 120. 115 2 : 2.9 Market+ing 121. 116 , 2013 , . , . . 2013 . < CF > . CF CF SNS . CF 60 , , 1 122. 117 2 : 2.9 Market+ing . , , , . , 30 , . . , CF , (:), , , YouTube , (: ). , YouTube , , SNS . , CF . , , . 123. 118 , 2013 60 , . . CF , , YouTube . 1 , YouTube 1 . 124. 119 2 : 2.9 Market+ing 1. , . . 2. , . ( .) 3. . , . . 4. 1 . , 30 1 . Teacher's Tip 125. 120 , 2013 6 . , , , , , . 6 . 5 , PT . LG . 10 , , . , . CF , , . , LG G3, . , . , . , , , . , CF . 60 , , (branding) , . , 10 , 30 . 126. 121 2 : 2.9 Market+ing CF . CF , . CF , YouTube . CF . , . ! 2013. 11. 23 Dream : http://www.youtube.com/watch?v=MBB8PdN5ZYw : http://www.youtube.com/watch?v=T6DZD7QbX3M : http://www.youtube.com/watch?v=6u8OPRik3GU : http://www.youtube.com/watch?v=s2LPMWNKIl8 1. 10 60 100 . CF 1 . 2. ( ) . 1 127. 122 , 2013 3. . . LG Who What How CF . , . cf Gta 1 5 ~ 4. 15 CF ? 1 1 5. cf ( ) cf . 6. . . . . . 128. 123 2 : 2.9 Market+ing 7. . , , , . . , , . . , . , , . . 8. CF . . . 9. . . . Who, What, Why . . . . ! . 'j' tucker. . . . . . ! ! . . 129. 124 , 2013 . 10. 30 . . . . 1 ? . 6 . 130. 125 2 : 2.10 @ 2.10 @ 2013. 12. 28 () 9 1 SAP Korea 1. 2. < @ > 3. < @ > 4. < > < " @ "> 6 . , , . " FORMULA" , (Entrepreneurship) , . 2013 . , , CEO . 1. , . Teacher's Tip 131. 126 , 2013 1 , , . , < > . FORMULA , . , 132. 127 2 : 2.10 @ FORMULA , , FORMULA . ( 1.2 .) < @ > < @ > , @ . , . @ . (EntrepreneurSHIP) , . 2013 45 , 3 : 1. 2. What 3. Who 4. Where 5. When 6. Why 7. How 133. 128 , 2013 < > . , , . , , , . , , , . , , 6 . 5 . 134. 129 2 : 2.10 @ , , 6 . , < @ > . . 6 . , , . , < > ( 1 11 ) . , , , 1 , , < > 30 . , 6 . 5 , FORMULA , FORMULA : Foundation ( ) Opportunity () Resources ( ) Monetization () 135. 130 , 2013 Unique ( ) Leadership ( ) Aspiration ( ) , " 6" . , , , , , . FORMULA , FORMULA . , 60 x . . 4W1H , , , , 1 , . 5 . . 1 , , . , . , . ! 2013. 12. 28 Dream 136. 131 2 : 2.10 @ 1. . . . . ! . , , . . . . . , , ? . , . , , . . . . . . ( ) . . 2. . . . . FORMULA. , Unique . 1 137. 132 , 2013 . 1 . . . . , . . @ ! . . . . . . 2013 . 1 . 2013 ~ 3. ,@ . FORMULA ! F Foundation , O Opportunity , R Resource , M Money , U Unique . L Leadership , A Aspiration ,. . L Leadership . ,1 . 1 1 1 , . 138. 133 2 : 2.10 @ 1 1 . !. ? . . @ . . . 4. ... 6 . . Super Positive! . ... . . ... . . . . , . . . ! . 5. Formula . . @ . ~!! 6. , . . . . 139. 134 , 2013 7. . . 8. formula , . . . . . !! 9. FORMULA . . Foudation( ), Opportunity (), Resource( , ), Money( ), Unique(, ), Leadership(), Aspiration(, ) . , . . ! . . . . . @. ? ? . . . 140. 135 2 : 2.10 @ . , , . , , . ^^ ! , . 10. formula . , @ . . 141. 136 , 2013 2.11 "We Speak Action" 2013. 1. 25 () 5 9 1. < > 2. 3. < > 4. 5. < > 6. 7. 8. 9. < 1 > 142. 137 2 : 2.11 We Speak Action < We Speak Action> . , , . , , , . . , , < > , < > 6 . , 143. 138 , 2013 . , < > . , , . , . , . 2013 : - 1 - - - - - - - - - - - - 144. 139 2 : 2.11 We Speak Action , . 1. , , . 2. . . 3. PT , . 4. , . . 5. , . Teacher's Tip 145. 140 , 2013 , , . , . , , , . , , 20 . , . , , . , , . 146. 141 2 : 0 1 , , 2 , , 3 , , 4 , , 5 , , 6 , , 7 , , 8 , , 9 , , 10 , , 11 , , 12 , , 13 , , 14 , , 15 , , , 16 , , 17 , , 18 , , 19 , , 20 , , 147. 142 , 2013 2013 6 . , . , 2013 , . , . , (Entrepreneurship) (ship) , . , , . , , , .