Director General of Seoul Innovation

Seoul Metropolitan Government(SMG)

Hyo Gwan Jeon

도시문제의 악화

Urban Problems Innovative Approaches

Rapid Economic Growth

Gross regional domestic product (GRDP) of Seoul :

KRW22 trillion in 1985 → KRW288 trillion in 2012 (12-fold increase)

Compact City Development and Compressed Growth

The light and shadow of fast growth

Multiple simultaneous occurrences of urban problems as a result of rapid, compressed growth

such as Traffic congestion, Human Alienation due to fiercer competition

Relationship Breakdown - South Korea’s suicide rate remains top in OECD

Increasing Propensity for Single Living and Social

Isolation - The Portion of 1-2 person households 50.8, 4 person households 26.5 in 2014

High Rate of Youth Unemployment - Unemployment of young people(15-29 of age) 8.7%, Total unemployment rate 3.5%

Necessity of concerning Sustainable Development

Social Innovation through Sharing

→ Human Centered approaches in Mega City

→ Recovery of community and trust build-up

Building Resilient Community

→ Alleviating Urban problems

and activating local

economy

→ Sustainable Growth

and Social interest using resources effectively

도시문제의 악화

First Chapter of Sharing Seoul

Declaration of Seoul as a Sharing City(Sep,2012 )

Enactment of Ordinance to facilitate Sharing(Dec,2012)

Forming and Operating a Sharing Facilitation Committee (Feb, 2013)

Producing promotional Brand Identity(Mar.2013)

Operation of Online Platform ‘Share Hub’(Mar.2013)

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Laying the Basic For a sharing City

Governance Relationship Working Together

Seoul Metropolitan Government

Sharing Companies Organizations

District (Local)

Offices

Spreading of ‘Sharing policies’

Host big Conferences ●

Open exhibitions ●

Hold experience events for citizens

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NOT ONLY Economic perspective Collaborative Consumption Ethical Consumption Creating Sharing Value and Culture

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The Int’l Advisory group for Sharing Economy

도시문제의 악화

Implementing Projects

Car Sharing Service Na-Num Car

Operating 1,922 Cars in

912 places in Seoul

More than 650,000

membership

Develop the sharing parking-lots model with a private

company based on local information

more than 3,000 parking lots have been shared since 2013

Parking-lot Sharing

Sharing Children’s Wear that no longer fits

Connect individuals wishing to exchange

and share children’s wear that no longer

fits in a fair.

Collaboration with Company(KIPLE)-Seoul’s

Boroughs-public nursing homes

More than 130,000 cloths has been Shared

Sharing of Idle Public Facilities

During times when public spaces are

not in use by government such as

weeknights and weekends, Seoul

opens those places to citizens free of

charge or rents them out at low cost.

Used by citizens on approximately

200,000 occasions

The Online Reservation website : yeyak.seoul.go.kr

Room Sharing Between the Generations - A housing sharing project

The basic goal is to connect young people in need of low-cast housing with more

senior citizens who are living alone with extra rooms

Currently 111 young university students residing in 83 houses with elderly people.

Room Sharing Between the Generations

Sharing Bookshelves, Tool and Toy libraries

The book sharing project creates a community bookshelf that enables people to share their

books with neighbors.(52 bookshelves community existed currently)

The tools are representative objects that every house possesses but does not frequently use.

SMG works to share diverse items in response to regional characteristics and residents demand

(77 tool libraries in Seoul)

도시문제의 악화

Achievements and Future assignments

Globally Acknowledged for a Sharing City SEOUL

Honored a Special Mention at the 5th Metropolis Awards in Oct 2014

The Extension of various Participants to spread sharing SEOUL

COMPANIES

LOCAL

SCHOOL

OTHER CITIES &

PROVINCES

CENTRAL GOVERNMENT

10 million citizens, 10 million Sharing

Solution to Urban problems, Concerning public welfare for the better life - Campaigning for spreading Sharing in public (School, local Community…etc)

- Designing easily accessible sharing policies Activities and experiences reflected voice of

Thank you Thank you

www.Seoul.go.kr www.sharehub.kr