Re[2]: тестовое задание _ АДВ• Нужно подготовить двуязычную презентацию + медиаплан в Excel.• Клиент: Hyundai

Бренд: i 40ЦА: М 30-55 C Задачи РК:· Построение знания о новой модели, характеристиках и особенностях· Стимулирование записей на тест драйв Период кампании: апрель-майБюджет: 25 млн руб., до НДС К плану необходимо небольшое обоснование вашего хода планирования.

Mediaplan prices in xls

i 40Online (Runet)

For what?

Goals• Building knowledge about

the new model, the characteristics and features

• Stimulation register on test drive

Solutions • By placing text, graphics blocks

on the most visited sites are increasing count of transitions to official site. So provide brand awareness and communicate information from the official site with people.

• Place the emotions of a test drive on thematic portals and forums. Increase transitions on the page with registration on a test drive.

Description

• Client: Hyundai• Brand: i40• Target audience : Мan 30-55, wages above the

average• Campaign period : April-May• Budget : 25 millions rubles., before VAT

Channels

• Yandex. Direct• Google Adwords• Mail.ru auto• Youtube• Begun• Auto marketplaces from “rambler top 100”• Club forums Hyundai i40 with potential buyers

Yandex. Direct• Choosing keywords: тест-драйв, hyundai, i40, sonata, кореец.• Placement• Results advertising campaign : click/shows, CTR

Google Adwords• Key words: тест-драйв, hyundai, i40, sonata, кореец.• Placement• Results advertising campaign: click/shows, CTR• Google Analytics

Mail.ru auto• From blocks in the segment “Auto” at main page to banners

(like “take it in real life” …) on webpage review test drive i40• … shows• … transitions• … rubles

Youtube Pre-roll• … number of views• The requirement to the video: The first 5 seconds WOW-effect (skip)• Targeting Man 30-55 years old• Targeting key words: i40, hyundai…

Marketplaces

Auto marketplaces(top 100)• drom.ru • auto.ru• Exist.ru• Drive.ru• Zr.ru• Autonews.ru• motor.ru• autoreview.ru• auto.dmir.ru• rambler.ru/auto

Forums

• hyundai-i40.ru• hyundai-i40.com• mysonata.ru

I hope

Now Runet Knows about “Hyundai i40”.And You, how I see my work at that moment.

thanks for reading