1. 2010. 3. 25. (48) 1. 12. 2 : 3 : 5 : 63. 8 : (3780-8347)cp1.kim@samsung.com

2. SERI 48 21 , . (communication skill) , (mutual understanding) . , () . , . 3() . 1 (). (wrong) (different) . () () , . 2 (). . () . 3 (). (paradigm shift) , . 1 2 , (3) . . () , . 2,400 . , . . 3. SERI 48 11. , - , , " 70% , 70% "(, ) " "( , ) - (communication skill) - (mutual understanding) () - - , 4. SERI 482 - 1) - , - (BC 369 ~ BC 289?) , () 10 , AD 4 () 6 5,000 33( 7, , 15, 11) 2. - , - , 1) (2003). : . . 5. SERI 483 : - (Wrong) (Different) ( ) .(: , "" .) () 2)2) (2006). & : . . 6. SERI 484 - - , (diversity) - () 3) - IBM (Diversity) IBM - GLBT Diversity Program: , 6 GLBT Pride Month *GLBT: Gay, Lesbian, Bisexual, Transgender- Handicapped Diversity Program: (, , ) , IBM - Women Diversity Program: , , (: (2006). " ".)3) (2006). & : . . 7. SERI 48 5 : , - ( ) ( ) ( ) , . .(: , "" .) - - () () 8. SERI 48 6 , - ( ) ( CEO) - Fun - , , - , (: (2007). " ." , (8).) : (Paradigm Shift) , - 1 2 9. SERI 487 - (3) () ( ) ( ) ( ) , . . , . .(: , "" .) 4) - 5) - ()4) (2004). : . .5) (2006). & : . . 10. SERI 48 8 - , , , , ()6) - , CEO - (Gore & Associates) associate - , - , CEO ( CEO ) (: " CEO ." (2008. 12. 27.)., .)3. , - 6) (1999). . . 11. SERI 489 " , "(, ) - , " , , "( , ) " , , "( , GE ) (Soft Power) , , , , , (: Nye, J. S. (2004). Soft Power: The Means to Success in WorldPolitics. Public Affairs.; Nye, J. S. (2008). The Powers to Lead. Oxford University Press.) , - - 12. SERI 48 10 - (spiritualcapital) 7)- - -7) Zohar, D. & Marshall, I. (2004). Spiritual Capital. Berrett-Koehler Publishers, Inc.