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iscussion on Precision network marketing

 base on web3.0

 Peiduan Zhou

Shanghai University

School of Management

Shanghai, China

 peiduan@shu.edu.cn

 Abstract  —With the continuous development of network

technology, the Internet has entered into the era of web 3.0 from

web1.0. The new network environment is bound to new

marketing model. This paper discusses the evolution process of

information dissemination model and proposes the point of view

that different transmission modes will lead to different network

marketing models. Web3.0 changing the mode of networktransmission will bring a fundamental change to network

marketing. Based on this and combined with the features of

network marketing under Web3.0, this Paper proposes and

discusses the view that the essence of network marketing model

based on Web 3.0 is accuracy and precision. Meanwhile, this

paper also comprehensively analyses the possibility of achieving

precision marketing.

 Keywords—Web3.0, network marketing, Precision marketing

 Information Communication Model

I.   

26 

2010 6 4.2

31.8%

 

II.   

,

Web 

Web 

Web 

 

Web1.0Web2.0 Web3.0 

20 90 Web1.0

 — 

1 

 

1 web1.0  

Web2.0 

 

P2PSNSRSSWiki

 —  —  —  —  2 

We b2.0

SNSRSS  Web2.0 

 

Web3.0 Web3.0

 

 

  

978-1-4244-8694-6/11/$26.00 ©2011 IEEE

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Web3.0

Web3.0

 

2 Web2.0  

III.  WEB 3.0  

Web3.0 2008

Google Web3.0

Google Web3.0

Google 

Web3.0 

Web3.0 

Web3.0 

Web3.0 

Web3.0 

Web3.0

Web3.0

 

3 Web3.0

IV.  WEB3.0  

2005 

Web2.0 

Web3.0

 

 A.    

Web3.0

 

 

 

 

 

 

 

 

 

 

 

 

  

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Web3.0

Microsoft IE8MSN A-List  

 B.    

Web3.0

C.    

IT 

IT

Web3.0 

Web3.0

 

Web 3.0 

Web3.0 Mashup

Web 

 

Web3.0 

Web3.0

PC  WAP PDA

 

V.   

Web1.0  Web3.0

Web3.0 

Web3.0  

References

[1]  Baidu Encyclopedia entry http:/baike.baidu.com/view

[2]  Mike Moran,Bill Hunt. [M]. Electronic Industry Press . 2007

[3]  JunYing Wei [M] Zhejiang University Press2008 in Chinese 

[4]  [EB/OL]http://news.east.com/

[5]  Blog marketing

network www.bkyx.net/

[6]  Guo tao "software engineer" in

Chinese)[7]

 

Huang Wentu

BUSINESS CHINA 2009,9in Chinese [8]  Wang Liang [J] Coastal Enterprises and Technology 2007.11 (in Chinese)