1. Long term memory: Learning Short term memory Working memory

2. VISUALPERCEPTIONGESTALT PRINCIPLES OF VISUAL ORGANIZATION:SOME EXAMPLES 3. GESTALT PRINCIPLES How people see/interpret the world 3 German psychologists Early 1900s Figure/Ground Grouping 4. Figure/GroundGrouping Surroundedness Smallness Symmetry M 5. Figure/Ground Grouping Proximity Similarity Good Continuity Closure 6. PROXIMITY Features that are close togetherare associated 7. PROXIMITY Features that are close togetherare associated 8. PROXIMITY Features that are close togetherare associated Violation! 9. SIMILARITY Features that look similarare associatedIcon families 10. SIMILARITY Features that look similarare associated 11. SIMILARITY Features that look similarare associated 12. PROXIMITY + SIMILARITY 13. GOOD CONTINUITY We prefer smoothcontinuity to abrupt changes 14. GOOD CONTINUITY We prefer smoothcontinuity to abrupt changes 15. GOOD CONTINUITY Brain continuesshapes beyond their ending point; flow TextText Text 16. GOOD CONTINUITY 17. GOOD CONTINUITY 18. GOOD CONTINUITY 19. CLOSURE Brain prefers closed rather thanopen figures 20. CLOSURE Brain prefers closed rather thanopen figures 21. CLOSURE Brain prefers closed rather thanopen figures 22. Figure/Ground Grouping Proximity Surroundedness Similarity Smallness Good Continuity Symmetry Closure 23. EYE SIGHTContrast sensitivityIrradiation: The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog The quick red fox jumps over the lazy brown dog S S 24. COLOR BLINDNESS!