11 创新科技 服务中国 arm 扎根中国四年，以领先的知识产权及...
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创新科技 服务中国
ARM 扎根中国四年，以领先的知识产权及创新的业务模式推动中国嵌入式系统的应用的发展
谭 军谭 军ARM (ARM ( 中国中国 ) ) 总裁总裁
2005 2005 年 年 9 9 月 月 5 5 日，深圳。日，深圳。
第六届全国嵌入式系统学术交流会第六届全国嵌入式系统学术交流会
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10 Years of Change - Portable Gaming
Nintendo GameBoy (1989)
CPU: 8-bit Z-80 processor, 1.05 MHz Screen: 2.6" 160 x 140 LCDConnectivity: 4 players by serial cable
Price: introduction price - $169
>1000x performance
for the same price
Nintendo DS (2004)
CPU: ARM9™ (66 MHz) and ARM7™ (33MHz) Screen: Two 3" 256 X 192 colour LCDsConnectivity: 16 players wirelessly and embedded WLAN
Price: exp. introduction price - $150
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三大件 (1980 年以前 )
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三大件 (1990 年以前 )
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三大件 (2000 年以前 )
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今天 ？
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创新科技提高我们的生活水平及工作效率嵌入式系统的应用
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嵌入式系统 : 半导体电路和计算机交叉
半导体计算机
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Semiconductor Industry ( 半导体工业 )
Industry is 50 years old and looks set to continue for another 50 years
Several waves of semiconductor technology Now in the middle of CMOS
CMOS has enabled MSI>LSI>VLSI>SOC
Technical progress brings a basis for industry evolution Miniaturisation
Reductions in costs
Increases in complexity
Vertical integration gives way to horizontal specialisation Creates a sub-sector: Semiconductor IP
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Computing Industry ( 计算机工业 )
Computing has evolved in parallel with the Semiconductor industry over a similar but slightly longer period
Semiconductor technology is now allowing computing to become embedded into everyday products Enhancing existing products
Enabling the creation of new ones
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1970’s1970’s
VerticalVerticalSuppliersSuppliers
FullyFullyVerticallyVerticallyIntegratedIntegrated
1980’s1980’s
ASICASICVendorsVendors
SystemSystemManufacturerManufacturer
ASICASICVendorVendor
1990’s1990’s
FablessFablessSemisSemis
Design &Design &DistributionDistribution
ManufacturingManufacturing
EDAEDA
TodayToday
IP DrivenIP DrivenDesignDesign
DesignDesign
EDAEDA
IPIP
ManufacturingManufacturing
Fab EquipmentFab Equipment
Semiconductor Dis-aggregation ( 分工化 )
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The 2004 Semiconductor IP Market
All data from Gartner-Dataquest* Only SIP revenue reported
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ARM: A Global IP Company ARM 是全球领先的半导体知识产权公司（ IP ： Intellectual Property）
不直接生产和销售芯片
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ARM IP = Components for SoC Design
Mixed Signal/Analog
Memory
Memory
Memory
Standard Cells
Micro-processor
I/O Cells
OKI ML69Q6203
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ARM in Your Everyday Life
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How has ARM reached into your daily life?
系统和产品设计公司芯片设计公司
Motorola, Nokia, Sony, Samsung
Lenovo, TCL, Haier, Canon, Sanyo
ZTE, HuaWei, UTStarcom
etc
Intel, TI, Freescale
Qualcomm, Datang, HED
OKI, Sharp, NEC
etc
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The ARM Business Model ( 业务模式 )
ARMLicense fee
IP
ARM creates IP through design activity
Partner
Product eg chip
Partner combines ARM IP and Partner IP/ technology into product
OEM Customer
RoyaltyUnit price
OEM builds ARM core-based product from Partner into end- system product
Business Development / Segment Marketing
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1.27 Billion Shipments In 2004
Ink Printer Digital Camera Laser Printer Digital Video Camera
Hard Disk Drives Flash Cards
Networked Storage
Voice phones Feature phones Smart phones / PDA Bluetooth™ peripherals
Set-top-box Digital Audio Gaming DVD
SIM Financial Gvt ID/IT security
Wireless LAN VoIP Digital Modems Home Gateways
ABS/Airbag/Safety Body & Dashboard Infotainment Powertrain
White goods Brown goods (low end) Industrial control
66%
7%
1%
7%
2%2%
8%
7%
1.27B
% shown as
shipment in Q3
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32 位 CPU 发展浪潮
Continued downward pressure on cost
Application requirements driving higher-performance MCU
Engineers need faster and easier development
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
8-Bit 16-Bit 32-Bit
In-Stat/MDR MCU Demands In Applications 2002-2007 (Oct 03)
2002
2007
HIGH PERFORMANCE
LOW COST
“32-bit performance….…but not at any price”
Rev
enue
($
Mil
lion
s)
Demand accelerating for cost-sensitive high-performance solution
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Typical MCU specification
CPU + Debug
Program MemoryFlash / ROM
RAM / EEPROM
“ Standards” peripheralsTimer, watchdog, PWM,
LCD controller, GPIO
Analog peripheralsI/O, PLL, A/D
High end Timers
New Peripherals(Bluetooth, Wlan…)
Com peripheralsI2C, CAN, SPI, SCI, USB,
Ethernet
Peripherals nice to haveDMA, SDram controller
Different size for cost & different application target
Automotive & Industrial
Wireless communications
Memory expansion
Differentiator
Typical MCU
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Example from ATMEL
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Application Debug
Application Development
Firmware Development
Initial Debug
Prototype emulation
Software Debug - Prototype
Software Debug - Real Silicon
嵌入式系统的应用开发
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嵌入式系统 : 硬件 / 软件复杂程度
1992 2004 DTV / DVD example
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中国嵌入式系统的发展的三大门槛
人才产业化
知识产权
成功！
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ARM ：推动中国嵌入式系统产业化发展
Fabless
Foundries
Training
UniversityResearch
Reference Design
Design ServiceRTOS & SoftwareApplications
DevelopmentTools
突破 IP 瓶颈
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ARM 在中国的四年 : 与国内电子行业紧密合作的知识产权公司
ARM Approved Design Centre
中国无晶圆厂半导体公司
晶原代工厂
大学及政府机构
中兴集成 上海华虹集成电路 大唐微电子 上海复旦微电子
中芯国际 ([email protected], [email protected], [email protected])
东南大学 上海集成电路设计研究中心 (ICC)
上海交通大学
上海杰得微电子 华为技术 国微技术 华大电子
北京工业大学 香港科技园 沈阳自动化研究所
ARM RealView™ 开发工具中国分销商
ARM Approved Training Centre 北京旋极 深圳英蓓特
香港科汇宏盛分部 北京旋极
北京微芯力
芯原微电子
软件技术合作
ARM RealView™ 开发工具合作伙伴 广州周立功单片机
重邮信科 智多微电子 Celestial
微迅科银技术、搏动科技、北京振戎融通
复旦大学
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ARM 首推最新商业模式
The most popular CPU in the world!
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Embedded MCU: 8 位向 32 位更新时的挑战 Tools 工具
Affordable (wide range)
Easy to use (IDE, GUI)
System-aware (C, board support)
Learning Curve 学习曲线 Knowledge (books)
Training (courses)
Prototyping boards (from silicon to product)
Resources 公共资源 3rd party support (HW/SW)
Software (OS support, middle-ware, apps)
Web & public
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ARM 四年中国的“大学计划”
Guangdong （ 2 ）
Hongkong （ 4）
Shanghai （ 8 ）
Jiangsu
Zhejiang （ 5 ）
Dalian
LiaoningBeijing(9)
Shandong
Chongqing
Hubei （ 2）
Xian （ 2）
50+ Chinese universities
Teaching ARM-based Embedded System/Software Applications
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ARM 四年在中国培养本地人才
Intel StrongARM Philips ARM MCU Intel XScale
Atmel AT91Motorola iMX1 ARM SoC Design
ARM Programming ARM Architecture
Samsung ARM ASSP Samsung ARM ASSP
50 books so far, a new text book every month
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ARM books that I bought in Shenzhen 28 July 2005
← 3 books
published in July 2005
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ARM 已成为中国嵌入式开发首选在目前的嵌入式系统开发中,你选用的是基于以下哪种架构的
芯片?
ARM63%
MIPS6%
X8621%
Power/ Power PC9%
SH3/ SH41%
Source: EDN China 2005 Embedded system survey
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三大件 : 新 3C 产品 (2010 年后 )
Cellular 手机
Color TV 彩电 Car 汽车
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1 billion transistor chips
ARM11™ MPcore™ 1GHz CPU
VGA H.264 encode
GPU (PSP level performance)
256MB DRAM, 64MB Flash
WVGA screen (852x480)
4 mega pixel camera
3.5G (HSDPA)WiMax (10 Mbit down)
NFC / RFID
Stereo Headset
Bluetooth/UWB
Biometrics
GPS
TV out PC / Mac
512 MB Memory card
DMB (Digital Mobile Broadcast)
Concept Smart Phone of 200820 GB HD
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1 billion transistor chips
ARM11 MPcore 1GHz CPU
HDTV 1080p / 720i
H.264 & VC1 Video
Dolby Digital 5.1
Integrated Multiple Digital TunerLocation free TV
Memory cards >10 GB
Wireless LCD TV
HD STB
Terabyte storage for PVR
Smart Cards for protected content
In-home security
Gaming displays
Home automation
High-End TV: the Centre of Your Home
Bluetooth
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NFC / RFIDAutomated Car Toll
GPS
CellPhone
Gas Station/GarageDigital Content – Audio/Local InfoCar Servicing Data
Bluetooth
100 GB HDBiometrics
Fault Tolerant NetworkChassis ControlDrive-by-Wire
Fuel CellTechnology
Car MultimediaDigital Audio/Video
Autosar Enabled
High-End Car of 2012
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Technology Update ARM11 MPCore (4 ARM11 in one core) Test Chip
Delivering the equivalent of 1.2GHz at around 0.6 W 3 times more energy efficient than a Mobile Pentium-III
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ARM Position: Enabling Technologies ARM is at the epicentre of this exciting combination
Software 8-bit>>32-bit migration Wireless “Lightly” embedded “Deeply” embedded
Enabling SOC Re-usable System IP Physical IP System design tools Low-power
Semiconductor半导体
Computing计算
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现代化的大连
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例：大连现代高技术发展有限公司 城市路灯监控系统 公交一卡
通
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ARM 创新科技 服务中国 : 推动嵌入式系统产业化发展
中国制造 → 中国创造
嵌入式应用
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