171124 get adopted your proposals public version

Get adopted your Proposal!How to create a slide deck, to make it happen.

BIZ 1-0304, 24th November (Fri), 18:30 – 20:00Organized by Lance Chen and Ryosuke ISHII

Those who need to do presentation

to Boss, Board members, Customers.

to deliver complex concept in a

simple manner.

for making “great project” proceed.

Prospect Participants:Future Marketers and Entrepreneurs, and…

1 Introduction / Need Presentation?

2 Overview of “3 principles”

3 Detail for 3 principles

4 Tips

Agenda Today

+Q&A

Introduction

Ryosuke ISHII

+ Founder, Japan Institute of Cog. Sci.+ Researcher, KEIO Univ. SDM Institute.+ President, NUS MBA Entrepreneurship Club.+ Senior Manager, Japan Environment Planning.

Projects Manager

Slide decks maker

Lecturer

If your project is more innovative,more difficult to Get it approved!

My hobby is… making slide decks.

Logical ThinkingMastery

33K + Views.

Top views ranking“Logical Thinking” categories in Japan.

Link(Japanese)

https://www.slideshare.net/ryouen/130829-up

Math-Physics Mastery course

488 slides.

You’ll understand basic physics and mathematics in one day.

Link(Japanese)

https://www.slideshare.net/ryouen/mathphysicsmastersv1

Lecture on Economics.

91 + 84 + 128 = 303 slides

Link1 (consumer theory) Link2(producer theory) Link3(Game theory)

https://www.slideshare.net/ryouen/170902-entrepreneurial-economics-v4-80086316

https://www.slideshare.net/ryouen/170925-entrepreneurial-economics2

https://www.slideshare.net/ryouen/171111-entrepreneurial-economics-3

Also, Teaching experience,From children to executives.

Lecture to elementary school children.

Lecture to engineering students, Waseda Universityon “De-framing between Science and Business”

To National University of SingaporeMBA Students

1 Crazy Projects, approved.

So, today I will share with you, from my life


2 Making slide decks as a hobby.




3 Teaching experiences.




3 Teaching experiences.


+The world top consultant and

The world top teacher told me.

So much for small talk…Let’s get down to the contents.

First of all, What is “Presentation?”

Describe “Presentation” Using these materials

me audience arrow

1 min for thinking…

me audience arrow

meaudience

(Decision maker)

meaudience

(Decision maker)

Good Presentation makes audience taking ACTION.

ACTION

meaudience

(Decision maker)

Good Presentation makes audience taking ACTION.

ACTION

The ACTION should be align to your intention.

Today’s focus is:

not “beautiful slides”but “effective slides”

How to make people taking action?

3 - Principles

1. Passion

2. Pyramid

3. Steps

WHAT is 3 – Principles ?

1. Passion

2. Pyramid

3. Steps

Passion – the fundamentals.


If you have no passion to the project,You need not to do presentation.


If you have a passion,You could do everything for get it approved

Pyramid – Pile it from the TOP.

TOP: Conclusion / Call for Action




One Chart, One Message. Audience should take the action ? Audience could take the action？



2nd layer: Support of the TOP

Skirts: Support above layer.

Example of Pyramid

The company should launch new product as Niche positioning at $15M marketing budget.

Example of Pyramid


Niche (premium) is more profitable

Market best practice shows, $15M marketing budget is required to

achieve our sales goal.

Example of Pyramid





Our sales goal is $10M

Another firm increases 10M sales

by 15M budget

The firm’s case is a best case in these 2 years.

Design the steps.

① Starting from consensus building

②Make a Gap

③ Fill the Gap

Design the steps - overview

① Consensus Building




Start from the point, where audience say “YES.” NO doubt from the starting point.



Start from the point, where audience say “YES.” NO doubt from the starting point.

Today is a 24th November 2017 We are team 2, the members are… We are researching in this topic for 3 months

Design the steps.


②Make a Gap

② Gap

Gap is a New information / message which audience is not familiar with.

My hobby is making slide decks. An effective presentation consists from

“passion, pyramid and steps.”


②Make a Gap

③ Fill the Gap

③ Fill the Gap

③ Fill the Gap (Consensus building again)

Gap should be filled just after the gap arises.

My hobby is making slide decks. There are lots of facts (slideshare materials)

An effective presentation consists from “passion, pyramid and steps.” Explain one by one what is it.

Repeat the Gap making and Filled it.

And repeat it, to the conclusion.

Interaction of Pyramid and Steps

1. Passion

2. Pyramid

3. Steps

Pyramid Steps

Pyramid is for thinking Steps are for presentation

: Harmony of Pyramid and Steps&

Decide where in the stepsto settle the final conclusion.

(depends on audience. First 3-5min is recommended.)

: Harmony of Pyramid and Steps&

One slide itself is to start from conclusion (mini-pyramid)

Before proceeding, please self- reflect, the first part

1. Passion

2. Pyramid

3. Steps

More! on 3 Principles.

1. Passion

2. Pyramid

3. Steps

More! on Passion

Passion to get it approved

Re-create, re-arrange the slides deck until the deadline come across.

Passion to get it approved

Pretend as if you see the slides you made, at first time.

And correct, re-arrange, re-create it.

: Functional contextualism

Forget about “right or wrong”

Ask “workable or not”, “Effective or not”

Break the rules, if it is effective. Ignore ineffective format.

More! on Pyramid

Remember, the example of Pyramid





Our sales goal is $10M

Another firm increases 10M sales

by 15M budget

The firm’s case is a best case in these 2 years.

Pyramid structure has 2 relationship

Vertical relationship

Horizontal relationship

Vertical relationship is “Why So?” / “So What?”

Why So?

So What?



TOP: Conclusion



Why So? Ask “Why so?” “Why you can say that?” The answer is..

TOP: Conclusion


We could describe the same situation different way.How about start from the bottom.





So What?Ask “So What?” “What’s your conclusion?”The answer is..


Paramount should launch Clean Edge as Niche positioning at $15M marketing budget.




So What?Ask “So What?” “What’s your conclusion?”The answer is..

Vertical relationship is “Why So?” / “So What?”

Why So?

So What?

Horizontal relationships, 2 types:

Conclusion

Premise 1 Premise 2 Premise 3

Inductivereasoning

Horizontal relationships, 2 types:

Conclusion

Law /Generalstatements

FactApply the law

To the fact

Deductive reasoning

Conclusion


Inductive reasoning is generalization.

The market growth rate is 4%

Company AGrowth at

4.8%

Company BGrowth at

3.2%

Company CGrowth at

3.9%

Conclusion


Inductive reasoning is generalization.

The company salesgrowth at 5%

Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017

Deductive reasoning is Appling (universal) law

Conclusion


FactApply the law

To the fact

Deductive reasoning


Conclusion


FactApply the law

To the fact

Deductive reasoning

Socrates will dieAs he is a man

Every manWill die

SocratesIs a man

Socrates willDie.


Conclusion


FactApply the law

To the fact

Deductive reasoning

Our company sales forecastNext year is $21M.

Sales increase

5% annually

This year$20M sales

Sales increase$1M next year

A Pyramid is constructed by small pyramids.

Growth at4.8%

in 2015


Growth at4.8%

in 2015


Growth at5.2%

in 2016

Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


The company sales growth at 5%

Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017

InductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017

(Total Sales is Sum of Sales)

InductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017

Sales from Registered customers

$18M


InductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M


InductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M


This year’s salesIs $20M

InductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning

↑Too much common sense. So, you need not state this.



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning



Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning

↑Too much common sense


Take the conclusion of left smallTriangle as a “law” on Deductive reasoning.


Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning



Apply the law to the Conclusion of

right small Pyramid.


Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning





Growth at4.8%

in 2015

Growth at5.2%

in 2016

Growth at4.9%

in 2017


$18M

andSales from

Casual Users$2M



InductiveReasoning

DeductiveReasoning




DeductiveReasoning

To make a strong logic ask for two things:

Whenever people doubt things,The question is only 2 questions:

1. Is it true? Really?2. Is there any other options?



1. Is it true? Really?2. Is there any other options?(I bet you thought really? Only 2 questions?)



1. Is it true? Really?2. Is there any other options?(I bet you thought really? Only 2 questions?)

So, ask yourself these questions and answer yourself!

Every consultant’s must read.

1. Passion

2. Pyramid

3. Steps

Before proceeding, please self- reflect, the Passion and Pyramid

More on StepsSteps

We need steps because…

Concept and Logic

Rebuild your concept to audiences’ mind.

You can deliver informationOnly one by one, step by step.


Concept and Logic


You can deliver informationOnly one by one, step by step.


Concept and Logic

Concept and Logic


We need steps because… Rebuild your concept to audiences’ mind.

Keep audience paying attention to your presentation.

We need steps because… Rebuild your concept to audiences’ mind.

Keep audience paying attention to your presentation.

Make audience agree with you.

Creating steps are all about control

Control attention Control how audience think and feel Do not ask creativity for audience.

(You had already thought deeply about the topics)

Control the eye movement

Makes people pay attentionwhere you want them to pay attention.


You should put materials on the slideOnly if you want to bepaid Attention!


You should put materials on the slideOnly if you want to bepaid Attention!

XXX School

Noises !

If your school force you to do it, negotiate it!

LOGO

Reading books in the Asia

Divide it into many slides.

Divide it into many slides. Reduce information on one slide.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

α β γ δ ε ζ η θι κ λ μ ν ξ ο π

ρ ς σ τ υ φ χψ ω ϊ ϋ ϟ

A B C

Show what your audience is not familiar.

1 Why we need presentation?

2 Overview of “3 principles”

3 Detail for 3 principles

4 Tips

Agenda Today

+Q&A

How to create a great GAP?=Perspective selling

How to make a great GAP ?

“Sell your perspective of the World.“= Re-engineering audience’s belief.

Perspective selling

Don’t just sell your product or solution.

Re-frame it, what sort of meaning your business could have for the world.

But you also believe the dream.

Other Techniques and Skills

What type of media is suitable most for your presentation?

Napkin paper

Print out and

Bookbinding

PaperandPen

Show yourLaptopscreen

ScreenAnd

Presentation(basic style)

Flexible FIX

Flexibility is one of the axis on selecting media.

Power Point Graphics

We need not boarder line if it is needless.

A B C

COLOR

Maximum 2 color. 1 color is recommended.If needed, you can use dark / light color.

Control of Authority.

Do not use fancy animation.

Do not use movie / video.When you should use it, seat.

If board members start discussion, seat.After they become calm, stand up again.

For non-designer’s design.

Recommend reading:non-designer's design book

Only 4 principles1. Proximity2. Alignment3. Repetition4. Contrast

Proximity

Items relating to each otherShould be grouped close together.

1. Passion

2. Pyramid

3. Steps

1. Passion

2. Pyramid

3. Steps

We need passion because our mind will be strongly affected by your passion.If you are not passionate about it pleases do not presentation. This is for both of you and us.

Pyramid is basically based on Minto’s

Famous book “The Pyramid Principles.”You need not to practice this material as long as you read the book,,,

Steps are very important concept that how to order your thought to your audience. It is really important way to do.

AlignmentAlways find something else on the page to align with, even if the two objects are far away from each other.

RepetitionRepeat Visual elements of the design throughout the piece.

ContrastIf elements on your page are not the same, then make them very different.

Size Shape Shade Color Proximity

Demo on AlignmentThis is super useful.

Demo on AlignmentPower Point could made this graph very easily.

𝑃

𝑄

10060

𝐷𝑇

160

𝑀𝑅𝑇

𝑀𝐶𝑇 = 0.5𝑄

Avoid redundantClearly state the difference!

1. First degree price discrimination

- Firms can identify consumer demand curve accurately

2. Second degree price discrimination

- Firms cannot identify consumer demand curve accurately

- Firms try to discriminate price by quantity of consumption

3. Third degree price discrimination

- Firms cannot identify consumer demand curve accurately

- Firms try to discriminate price by categories of consumer

# Degreeof

Can identityConsumer?

Focus

First ✔Individual demand

Second ✕ Quantity

Third ✕Categories

of consumer

Difference between 1,2,3rd degree of price discrimination

Avoid abridgementThe “incomprehensible word” makes people confused.You can use if only you are sure the audience is familiar with the abridgement (like #=Number)

• ALW is low for a SME with big firms as customers

• WC needs are steadybecause DSO is steady

• Not many write offs due to bad D

• Allowance is low for a Small and Medium size Enterprise (SME) with big firms as customers

• Working Capital (WC) needs are steady because Days Sales Outstanding (DSO) is steady

• DSO is calculated by Account Receivable

Total credit sales× # of Days

• Not many write offs due to bad debt.

Using GradationSometimes very effective to conceal something

Ryosuke ISHII

The final tips is all about

“Preparation”and

“Practice”

Closing Remarks – Value and Act.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

for me…

In this very moment, I am doing what I love to do.

(Explaining and Process Designing)

In addition to that, lot of people came here.So, I am very happy.

Thank you!

Question?

[email protected]

References• Hideshi Hamaguchi, Lecture on “The Ultimate Presentation”

• Takahisa Takada, Logical Presentation /ロジカル・プレゼンテーション

• Kazuto Ataka, Issue Driven / イシューからはじめよ

• Barbara Minto, The pyramid principle: Logic in writing and thinking

• Steve Jobs, Commencement on Stanford University “You've got to find what you love”

• Robin Williams, The Non-designer’s design book

• John A. Quelch and Heather Beckham, Harvard Business Review, Clean Edge Razor: Splitting Hairs in Product Positioning

• Yongjun Lee, Lecture on Topgun, “The Perspective Selling”

A Special Thanks to Hideshi Hamaguchi and Yongjun Lee for cultivating my ability to think and make presentations.