1fs5圖解企業危機管理試閱檔

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Mail [email protected]

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III

1

Unit 1-1 002

Unit 1-2 004

Unit 1-3 006

Unit 1-4 008

Unit 1-5 010

Unit 1-6 012

Unit 1-7 014

Unit 1-8 ( ) 016

Unit 1-9 ( ) 018

Unit 1-10 020

Unit 1-11 022

2

Unit 2-1 026

Unit 2-2 028

Unit 2-3 030

Unit 2-4 032Unit 2-5 034

Unit 2-6 036

Unit 2-7 038

Unit 2-8 040

Unit 2-9 042

Unit 2-10 044

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Unit 2-11 046

3 ( )Unit 3-1 050

Unit 3-2 052

Unit 3-3 054

Unit 3-4 056Unit 3-5 058Unit 3-6 060

(market-share)

Unit 3-7 062Unit 3-8 064Unit 3-9 066

Unit 3-10 068

4 ( )

Unit 4-1 072

Unit 4-2 074

Unit 4-3 076

Unit 3-4 078

Unit 4-5 080

Unit 4-6 082

Unit 4-7 084

Unit 4-8 086

Unit 4-9 088

Unit 4-10 090

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5 ( )

Unit 5-1 094

Unit 5-2 096

Unit 5-3 098

Unit 5-4 100

Unit 5-5 102

Unit 5-6 104

Unit 5-7 ( ) 106Unit 5-8 ( ) 108Unit 5-9 ( ) 110Unit 5-10 ( ) 112Unit 5-11 114

Unit 5-12 ( ) 116

Unit 5-13 ( ) 118

6 ( )

Unit 6-1 122

Unit 6-2 ( ) 124

Unit 6-3 ( ) 126

Unit 6-4 128

Unit 6-5 ( ) 130

Unit 6-6 ( ) 132

Unit 6-7 ( ) 134

Unit 6-8 136

Unit 6-9 138

Unit 6-10 140

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Unit 7-1 144

Unit 7-2 146

Unit 7-3 148

Unit 7-4 ( ) 150

Unit 7-5 ( ) 152

Unit 7-6 ( ) 154

Unit 7-7 156

Unit 7-8 158

Unit 7-9 160

Unit 7-10 (Delphi method) 162

Unit 7-11 164

8

Unit 8-1 168

Unit 8-2 ( ) 170

Unit 8-3 ( ) 172

Unit 8-4 174

Unit 8-5 ( ) 176

Unit 8-6 ( ) 178

Unit 8-7 180

Unit 8-8 ( ) 182

Unit 8-9 ( ) 184

Unit 8-10 ( ) 186

Unit 8-11 188

Unit 8-12 190

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9

Unit 9-1 194

Unit 9-2 196

Unit 9-3 198

Unit 9-4 200

Unit 9-5 202

Unit 9-6 204

Unit 9-7 206

Unit 9-8 208

Unit 9-9 Nike 210

Unit 9-10 212

Unit 9-11 214

Unit 9-12 216

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Unit 1-1

Unit 1-2

Unit 1-3

Unit 1-4

Unit 1-5

Unit 1-6

Unit 1-7

Unit 1-8 ( )

Unit 1-9 ( )

Unit 1-10 Unit 1-11

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002

1


( )

( )

1.2.3.4.5.6.

Unit 1-1

1982 (Johnson & Johnson)7 (James Burke)

3,100

80010

95

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003


A B

C

D

EF

G

H

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004

1


( )Otto Lerbinger1.

2.3.

( )Barton 1. 2.3.

( )Karl W. Deutsch 1.2. 3.

4.

( )Dieudonn ee ten Berge 1. 2.3. 4. 5.

6.

( )Kathleen Fearn-Banks

( )Donald A. Fishman 1. 2.3. 4.

5.

( )Ian I. Mitroff

( )Michael Bland

( )

1. 2. 3.4. 5.

( )

Unit 1-2

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005


Barton

Dieudonn

Karl W. Deutsch

Otto Lerbinger

Donald A. Fishman

Kathleen

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006

1


Unit 1-3

3 92 2006 6 1

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007


( )

( )

2011 4 (ATM) 274.5ATM

300

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008

1


( )

()

( ) (Dow Jones IndustrialIndex) 1896

( )

( ) 500 4030 20 7

( )500 2012500 CEO 80%

Unit 1-4

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009


7.5 30

20 500 40

2001 2002

Prius ABS

(quality control circle)43 7,000 ( 20 )

17%

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19927

1998

010

1


Unit 1-5

( ) Steven Fink

( ) Philip Henslowe

( ) Ian I. Mitroff & Christine M. Pearson1,000 500

( ) Kathleen Fearn-Banks

( )

( )

( )

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011


Nunmaker, J. F. (1989). Organization Crisis Management System, Journal of Management Information Systems , Vols, No. 4, p. 16.

SAFE

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12 30%60% 13 82

Apple

012

1


scope( ) analysis( ) prioritize( ) implement( ) management( )

outside in thinking()

()

Unit 1-6

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013


2008 9 Mr. Brown

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014

1


( ) (core crisis)(pherferial crisis)

( )

( )

( )

( )311

1.( )

2. SARS

( )

Unit 1-7

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015


1.

1,0002. 1990

1,000

A B

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2013 4

2013 4 14 59

016

1


( )

( )

( )

( )

( )

Unit 1-8 ( )

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017


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018

1


(crisis hallucination)

( )( )

(crisis hallucination)

( )

( )

( )( 921 )

( )

( )

( )2002 5 25

2000 10 31

Unit 1-9 ( )

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019


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Nissan 1999

1. 2.3. 4.

5.

020

1


21

(Jim Collins)

( )

1. 1947

2.

( )

( )1982

Unit 1-10

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021


( )

( )

( )

( )

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Cefiro 2013 60 MasterCEO MPV Luxgen5 Sedan

022

1


( )

( ) ( )( )

( )1974

( )

Unit 1-11

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023


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1fs5圖解企業危機管理試閱檔

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