4XDOWULFV 6XUYH\ 6RIWZDUH KWWSVVTXDOWULFVFRP&RQWURO3DQHO$MD[SKS"DFWLRQ*HW6XUYH\3ULQW3UHYLHZ7\.:R *OREDO 1DWLRQDO 5HJLRQDO /RFDO 5HWDLOHU 0DQXIDFWXUHU %URNHU 0LOOLRQ WR PLOOLRQ 0LOOLRQ WR 0LOOLRQ 'HIDXOW 4XHVWLRQ %ORFN 6WXG\ )RFXV 7KLV VWXG\ LV EHLQJ FRQGXFWHG WR OHDUQ PRUH DERXW WKH SUHYDOHQW EXVLQHVV EHVW SUDFWLFHV XVHG E\ FRPSDQLHV RSHUDWLQJ DV ³&DWHJRU\ &DSWDLQV &&´ RU ³3UHIHUUHG 9HQGRU 3DUWQHU 393´ DQG WKRVH LQ WKH UROH RI ³&DWHJRU\ 9DOLGDWRU &9´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
