CPR disseminationService design 2

2nd medical service design projectCPR

Contents, ALIGNDISCOVER -Safari & Shadowing -In depth interview -- -Desk research ---AED -

DEFINE -Opportunity Web -Key findings & Insight -Core Value & PrincipleDEVELOP -Workshop -Final Design developing

DELIVER - Output -

CPR disseminationService design

PROJECT BACKGROUND

2, 3 (2008), .

2000 2005 2010

()050100150200()

CPR

Project Background

4

119 CPR / AED CPR

Project Background

119 CPR / AED CPR

Project Background

CPR

Project Background . 4-5 . 1 7-10% .

7

119 CPR / AED 1 .CPR

Project Background

8

2.4%7.6% 2~10%30.8%: , CPR

Project Background

2~10% 30.8% , (: 2.4%, 7.6%)

9

AwarenessAwareness

, CPR

CPR

Project Background

:

. . ?

10

CPR CPR 119

Awareness, CPR ?CPR

Project Background

11

CPR ?CPR

Project Background

Question .12

()

CPR ( )

CU MEDICALAED

119

119 CPR

Project Background

13

PD

IT

CPR

Project Background

14

AHA CPR MOU

25

AED

CPR

Project Background

15

HOW WE LEARNED?

Align

()

- 1 - 2 - 3 - Healthcare Challenge - Fuelfor - - 4 -CPR >-CPR, Discover

_ CPR

Service Safari-CPR Shadowing-CPR Interview& Industry Study- CPR Define

Downloading- Extracting Insight-Fact Insight Clustering - Findings/Insight Opportunity Web- Insight Deliver

Output (CPR KIT Bag + Picnic Mat)

2~3Develop

ideation work shop-Idea Popping workshop-Idea Diving workshop-Idea Rolling workshop-Idea Mapping-Idea Developing-Service Concept Envisioning-Concept Actualization-Prototyping and testing19~124~6How we learnedProcessCPR

17

CPR 3 PerspectivesHow we learned

18

Needs . , CPR ? CPR Culture-Centered

3 PerspectivesHow we learned

Culture-CenteredCommunication CenteredProduct Centered

19

CPR Communication Centered CPR Interact Insight .

3 PerspectivesHow we learned

Communication Centered

Communication CenteredCulture-CenteredProduct Centered

20

, needs . CPR Product Centered3 PerspectivesHow we learned

Product Centered

Communication CenteredCulture-Centered

21

Research MethodDiscoverDISCOVER

Service Safari Shadowing Interview Industry Study- CPR - CPR - & - CPR CPR

22

Service Safari & Shadowing Service Safari

4 SERVICE DESIGNERS CPR

CPR

DiscoverService safari& Shadowing

23

Research Framework toolCPR

DiscoverService safari& Shadowing

24

Trainee Flow FlowEnvironment, Tool Communication Information Pain point & Insight Pain point CPR

DiscoverService safari& Shadowing

25

CPR CPR

DiscoverService safari& ShadowingEnvironmentContentsTool

26

CPR DiscoverService safari& Shadowing

CPR .

Environment .CPR Contents .

Contents . Feedback .Tool .

27

CPR Re-link CPR

DiscoverService safari& ShadowingEnvironmentContentsTool

28

Interview Service Safari 5 INTERVIEW4 INTERVIEW3 INTERVIEW8 INTERVIEW

CPR

DiscoverService safari& Shadowing

29

In-depth Interview BLS In-depth Interview AED CPR

Discover

30

2013. 01. 14 pm 15:00DateIn-depth Interview BLS Interviewee

119 .

CPR, .DiscoverCPR

31

2013. 01. 17 pm 18:00DateIn-depth InterviewCPR

IntervieweeCPR .

. CPR .

Discover

32

2013. 01. 15 pm 3:00DateIn-depth Interview

Interviewee .

DiscoverCPR

33

2013. 02. 04 am 10:00DateIn-depth InterviewProject Background

Interviewee . 1 . .

CPR .

CPR AED , , CPR .

CPR

34

In-depth Interview

3

CPR

In-depth InterviewDiscoverCPR

35

2013. 01. 18 pm 5:00DateIn-depth InterviewDiscover CPR

Interviewee CPR .

CPR .

CPR .

.

CPR

36

2013. 01. 17 am 10:00DateIn-depth InterviewDiscover 3

Interviewee CPR . .

TV .

.

CPR

37

2013. 01. 17 pm 2:00DateIn-depth InterviewDiscover

Interviewee , .

( ) .

Lefty Loosy, Righty Tighty~ .

.

CPR

38

Desk researchDesk research

CPR +

CPR CPR

on-line researchCPR CPR / CPR DiscoverCPR

39

52 ( ) .

5 ( )- .- .

14 ( )- , , , , , , , . 4.

( 223-6 2)- 3 5 50 .

(247) 3

/ (code 20-19-3-6,2005) ,CPR

5 , , . Desk researchDiscoverCPR

52 ( ) .

5 ( )- .- .

14 ( )- , , , , , , , . 4.

( 223-6 2)- 3 5 50 .

(247) 3

/ (code 20-19-3-6,2005) ,CPR

5 , , .

. Desk researchDiscoverCPR

1994 .

2005 ! , . (, 2005)

: 1.6% : 9.5% : 69.3% : 20.6%

2009 , . : 5, 6, 17 : 17 : ( )

%5 10.0%, 6 6.66%

% 5 0%, 6 3.33%

2008 1,000 .

Family & Friends CPR Course . 6% . 1966 . 40-110 . . 90% .

15% 1 3 5,6 .

, , .

1961 .

Desk researchDiscoverCPR

1994 .

2005 ! , . (, 2005)

: 1.6% : 9.5% : 69.3% : 20.6%

2009 , . : 5, 6, 17 : 17 : ( )

%5 10.0%, 6 6.66%

% 5 0%, 6 3.33%

2008 1,000 .

Family & Friends CPR Course . 6% . 1966 . 40-110 . . 90% .

15% 1 3 5,6 .

, , .

1961 .

CPR .Desk researchDiscoverCPR

- - - -

- , , .

- - - ,

LKS ( Life Saving Society Korea)-

(AHA) .- . 2010 10 .

Citizen CPR Foundation- 1987 - 2 1 ECCU Update - , , , - - - ,

American Red Cross ()- First Aid, CPR & AED , CPR (Hands-only CPR) 30 2Desk researchDiscoverCPR

- - - -

- , , .

- - - ,

LKS ( Life Saving Society Korea)-

(AHA) .- . 2010 10 .

Citizen CPR Foundation- 1987 - 2 1 ECCU Update - , , , - - - ,

American Red Cross ()- First Aid, CPR & AED , CPR (Hands-only CPR) 30 2

. Desk researchDiscoverCPR

2011 CPR (AED) . 4 1 .

- 4 () 10 . - CPR, CPR , cpr , CPR , AED .- 3km SNS CPR .

- , CPR : .

Heart Saver - 119 . .

_ Push Project 15% 2008 'Push . PUSH ' AED ' , .

_ Dutch Heart Foundation: QR Bystanders QR CPR . .

_EFR (EMERGENCY FIRST RESPONSE)- EFR CPR - , .- , - 4 : , CPR, , , AED , .

Desk researchDiscoverCPR

2011 CPR (AED) . 4 1 .

- 4 () 10 . - CPR, CPR , cpr , CPR , AED .- 3km SNS CPR .

- , CPR : .

Heart Saver - 119 . .

_ Push Project 15% 2008 'Push . PUSH ' AED ' , .

_ Dutch Heart Foundation: QR Bystanders QR CPR . .

_EFR (EMERGENCY FIRST RESPONSE)- EFR CPR - , .- , - 4 : , CPR, , , AED , .

, Desk researchDiscoverCPR

Heart & Stroke Foundation Heart & Stroke Foundation CPR .

CPR , CPR CPR .

.

Desk researchDiscoverCPR

Research MethodDefine

Downloading Extracting Insight Clustering Opportunity Web- -Fact Insight - Findings/Insight - Insight CPR

49

DefineCPR

Program

&

CPR Target CPR Need RewardCPR CPR CPR Opportunity Web

50

DefineCPR

& CPR

Program

CPR Target CPR Need RewardCPR CPR Opportunity Web

51

WHAT WE FOUND?

No pressure, No burden

, , . - .

Key Finding 01

53

?

?

Key findings01.No pressure, No burdenCPR

54

.

.. .

Key findings01.No pressure, No burdenCPR

55

? ?

?

Key findings01.No pressure, No burdenCPR

56

, ...

?

? ?

CPR

Key findings01.No pressure, No burdenCPR

57

2 ?

Key findings01.No pressure, No burdenCPR

58

Have fun, have it easyAnd get familiarized - . , . . Key Finding 02

59

3 .

CPR AED . ..

Key findings02.Have fun, have it easy, and get familiarizedCPR

60

AED .

Key findings02.Have fun, have it easy, and get familiarizedCPR

61

CPR .

Lefty Loosy, Righty Tighty .

Key findings02.Have fun, have it easy, and get familiarizedCPR

62

Use it, and remind yourself and people around you- . . . Key Finding 03

63

. ,

TV

. Key findings03.Use it, and remind yourself and people around youCPR

64

.

.

Key findings03.Use it, and remind yourself and people around youCPR

65

. . , .

Key findings03.Use it, and remind yourself and people around youCPR

66

CPR .

, . .

Reality Key findings03.Use it, and remind yourself and people around youCPR

67

Use it when you need itKey Finding 04- .

68

. .

Key findings04.Use it when you need itCPR

69

(Culture-Centered)

5 2 ( )

, (CPR) ()

Culture-CenteredCommunication CenteredProduct CenteredKey findings & 3 perspectivesCPR

(communication centered)

Communication Centered

Culture-CenteredProduct Centered ()Key findings & 3 perspectivesCPR

(product centered)

- , Picnic Mat

(feedback) -

Product Centered

Communication CenteredCulture-Centered ()Key findings & 3 perspectivesCPR

- - ()- CPR () - CPR (Feedback) CPR Tool Kit

(Design Principle)

1 .

2 . ,

3 .

4 . .

5 . .Design Principles & ObjectivesCPR

Tool Kit Tool Kit CPR CPR

Design Principles & ObjectivesCPR

HOW WE SOLVED?

75

No pressure, No burden

Key Solution 01 , , . - .

Simplified CPR educationNo pressure, no burden_Idea.01

77

Simplified CPR educationNo pressure, no burden_Idea.01

78

Legal indication No pressure, no burden_Idea.02

5 2 ( )

79

CPR 8 StepNo pressure, no burden_Idea.03

- 8step

80

Have fun, have it easyAnd get familiarized Key Solution 02- . , . .

81

Easy and catchy wordsHave fun, have it easy, and get familiarized_Idea.01

82

Fun, interactive educationHave fun, have it easy, and get familiarized_Idea.02

83

Immediate feedbackHave fun, have it easy, and get familiarized_Idea.03

- feedback-

84

Use it, and remind yourself and people around you- . . . Key Finding 03

Daily reminderUse it, and remind yourself_Idea.01

86

Spontaneous & casual educationUse it, and remind yourself_Idea.02

87

Use it when you need it.Key Finding 04- .

Real-life situation toolUse it when you need it_Idea.01

89

HOW WE TESTED?

CPR EDUCATION KIT_Output Prototyping

91

CPR EDUCATION KIT_Output Evaluation

92

2013 6 Kit . Kit : 132 ( 69, 63) / 10_13, 20~30_74, 40~50_45

Project evaluationCPR Kit

93

: , (6/8~7/2) 1~8 132 Kit Kit .Project evaluationCPR Kit

94

HOW IT WILL BENEFIT?

. . CPR .

.

8 step .

.

KIT , , .

2nd medical service design project Thank you.