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A STUDY OF USER EXPERIENCE OF PERSONALISED SERVICE FOR ENHANCING THE RE-USE OF INFORMATION EXPERIENCE. with Emphasis on a Mobile Web Service.

GOWOON JEONG 20120107 | [email protected] SADI MDES EXPERIENCE DESIGN 05 AUG 2013

Contents

1. Introduction 1.1. Background and Aim 1.2. Aim and Method

1.2.1. Aim 1.2.2. Method

2. User Experience of Web Information

2.1. Digital Information Life Cycle Model 2.2. Web Information Life Cycle Model

3. Study

3.1. Framework of In-depth Interview 3.1.1. Purpose and Range of Study 3.1.2. Research Design

3.2. Analysis: Coding 4. Study Result

4.1. User Experience in Web Information Life Cycle 4.2. Key Values of Enhancing Web Information Use

5. UX Design for Personal Mobile Web Service

5.1. Purpose of Service and UX Concept 5.2. Information Architecture 5.3. UX Flow

00

WE NEED TO USE WEB INFORMATION MORE EFFICIENTLY.

01. INTRODUCTION 1.1. Background 1.2. Aim and Method

1.2.1. Aim 1.2.2. Method

Over Flow Information According to Eric Schmidt, the CEO of Google, there are only !ve exabyte of data had created until 2003 from starting the civilization. However, for now, every second day the data is created as much as it has done before, !ve exabyte, and the speed is faster and faster. His speech shows how rapid the information is created and piled up in modern days.

JEFF KELLY 2012, ‘BIG DATA MARKET SIZE AND VENDOR REVENUES’, WIKIBON

1. Introduction 1.1. Background

BACKGROUND

01

MEDIAS 2013, ‘THE AGE OF OVERBUNDUNT OF NEWS’

Information Obsession Information becomes improvement, money and power for modern people. If we are turned over the trend, we are branded as an in competent person and far from the success. This pressure causes the obsession about the information. The information obsession brings quantitative consumption than qualitative consumption about information. It is a symptoms of quantitative consumption that accumulating random information, even if it is not necessary right now. Social network service instigates this behaviour. The data produced in SNS are casual data, not in-depth data. People click 'like' and do following without deep thought. However, the rate that gathered contents are actually used is low. There is no choice of using contents got in past, because we have to consume new contents in ‘big data stream environment’ that new contents are created constantly. Curation service, I mentioned above, helps this phenomenon to !lter contents. However it even brings large amount of contents and we need a service that users can more interfere in controlling contents they consume.

01

TIMEDIA 2012, ’ MARKETING SOLUTION IN BIG DATA AGE: CURATION MARKETING AND POWER CURATOR’

Lack of managing service of big data. The rate that collected contents are actually used is low. There is no choice of using contents got in the past, because we have to consume new contents in ‘Big data stream environment’ that new contents are created constantly.

1. Introduction 1.1. Background

BACKGROUND

To design user experience of personalised mobile web service for enhancing the efficient information use.

1. How is user experience in web information service now? 2. How can I enhance the web information re-using experience? 3. What are the key values of enhancing the information re-using experience? 4. How can I design UX of personalised web service for enhancing the information re-using experience?

1.2.1. AIM

RESEARCH QUESTIONS

01 1. Introduction 1.2. Aim and Method

To build a ‘Web information life cycle model’ based on current ‘Digital information life cycle model’ 1. To understand digital information life cycle model 2. To understand current PWE(personalised web environment) service. 3. To !nd how people use the information that they get in the web. 4. To !nd the elements for web information life cycle model.

To design user experience of personalised mobile web information service

1. To suggest how to enhance the experience of information re-use

For proposing new ‘Web information life cycle model’, this study uses grounded theory. Through the grounded theory, existing ‘Digital information life cycle mode’ is comprehended and employed to analyse current web information services and user experience. This study progressed in-depth interview and coding the interviews to create new model for suggesting personalised mobile web environment service for enhancing the information re-use.

GROUNDED THEORY

RESEARCH OBJECTS

01 1. Introduction 1.2. Aim and Method

1.2.2. METHOD

HOW IS USER EXPERIENCE IN WEB INFORMATION SERVICES NOW?

02. User Experience of Web Information 2.1. Digital Information Life Cycle Model 2.2. Web Information Life Cycle Model

2. User Experience of Web Information 2.1. Digital Information Life Cycle Model

DIGITAL INFORMATION LIFE CYCLE MODEL

It is the theory that will be a basis of new ‘Web Information Life Cycle Model’, suggested at the end of the study. It is about a digital information life cycle for explaining digital curation. Pennock argued this approach assists to manage and preserve usable digital information.

This model is about ‘digital information life cycle’ for explaining digital curation. This model is designed by information perspective, such as how information $ows. According to digital information life cycle model, this report will suggest the ‘web information life cycle model’ for designing improved web user experience.

02

PROCESS (Kim, J. 2013, Trend Insight) Collecting >> Managing > Analysing >> Editing > Viewing, Recreating >> Sharing Collecting > Analysing >>Managing > Curating >> Sharing >>Creating

2. User Experience of Digital Information 2.2. Web Information Life Cycle Model

The other model is service model about digital curation by Kim, the CEO of Cubbying curation services company. It is in the article, ‘Contents and Contents managing’ (2013).

In comparison with digital information life cycle model, this model is designed by user perspective, such as how users consume the web information. This model will be a basis at the in-depth interview questionnaire for de!ning how to enhance the information re-use experience.

02

WEB INFORMATION LIFE CYCLE MODEL

STUDY FOR ENHANCING THE INFORMATION RE-USING EXPERIENCE.

03. Study 3.1. Framework of In-depth Interview

3.1.1. Purpose and Range of Study 3.1.2. Research Design

3.2. Analysis: Coding

3. Study 3.1. Framework of In-Depth Interview

3.1.1. PURPOSE AND RANGE OF RESEARCH

Grounded Theory: In-Depth Interview PURPOSE :

Designing ‘Web Information Life Cycle Model’ for enhancing web information re-use. The purpose of this research is developing service and UX design to enhance the usage of mobile web information through the in-depth interview about user experience of web information. In order to that, this research is required to build a new ‘web information life cycle model ‘ based on current model about digital information. According to the model, this research will propose elements for efficient information use.

RANGE : This research focus on the stage of collecting, managing and using among the all process of digital information use. The ‘Web Information Life Cycle Model’ is used during the research. The service will be proposed is Personalised Web Environment for mobile !eld, however in this study, both user experiences in mobile and PC are researched and try to !nd each bene!ts and pain points.

03

POWER BLOGGER (2) MIDDLE USER (3)

JiWoon Im Age 26 Blog Contents IT Device Review Service Tistory Blog HuynHee Kim Age 26 Blog Contents Beauty, Restaurant Review Service NAVER Blog

NORMAL USER (6)

YouSun Ji Age 26 Blog Contents Accessary, Restaurant Review Service NAVER Blog JaeMin Lee Age 36 Blog Contents Interests, Portfolio Service Google Blog Inu Kim Age 32 Blog Contents Travel, Interests Service Tistory Blog

YooNyee Pahk Age 26 DaYoon Byun Age 27 HaeSun Jung Age 28 YuRi Hong Age 29 YoungEun Chae Age 27 BoKyung An Age 26

3.1.2. RESEARCH DESIGN

RECRUITING In-depth interview was progressed for three different groups, power blogger, middle user and normal user classi!ed by usage of web information. Tow Power bloggers who are expert users, 3 Middle users who have blog but the usage is low and six normal users are attended to in-depth interview.

03 3. Study 3.1. Framework of In-Depth Interview

WEB INFORMATION LIFE CYCLE Collecting > Analysing >> Managing > Curating >> Sharing >> Creating Questionnaire is constructed by three stage of web information use experience, collecting, managing and re-using. Among these stages, this in-depth interview focused on the managing stage that is considered the most effective one to information re-using. Moreover, two categories, contents of post and type of blog are added for understanding the tendency of power bloggers.

COLLECTING 1.Device of Gathering 2.Channel of Gathering Data 3.Method of Gathering Data 4.Service or Programme for Gathering 5.Space of Saving 6.Period of Gathering

POWER BLOGGER Contents of Post Type of Blog

MANAGING 1.Device of Managing 2.Method of Classi!cation (by kinds of contents) 3.Service or Programme for Managing(Analysing) 4.Period of Managing

RE-USING (Editing > Reviewing, Recreating, Sharing)

1.Device of Editing(by kinds of contents) 2.Purpose of Editing 3.Service or Programme for Editing, Reviewing, Recreating and Sharing 4.Period of Editing

PAIN POINT of Classi!cation(by kinds of contents) Reusing(Editing, Reviewing, Recreating and Sharing

QUESTIONNAIRE

03

3.1.2. RESEARCH DESIGN

3. Study 3.1. Framework of In-Depth Interview

Coding is processed with three steps as below.

3. Study 3.2. Analysis: Coding

Open Coding: To draw a signi!cant common and repeated sentences from user’s words in in-depth interview scripts. Axial Coding: To understand the relationship among sentences and words from open coding and build key concepts. Selected Coding: To create table using key concepts from axial coding for building a model of ‘Web Information Life Cycle’.

PROCESS OF CODING

PURPOSE OF EACH CODING

OPEN CODING

AXIAL CODING

SELECTIVE CODING

Common, Repeated sentences and phrases

Relationship among sentences and phrases

Create New Model

03

OPEN CODING

From the user’s words in in-depth interview, common and repeated words are drawn out. First, words are chosen in order of importance by researcher, than visualised and sorted out through the programme. The more words are repeated, the bigger words become.

03 3. Study 3.2. Analysis: Coding

At this stage, this report tried to !nd out the common sentence and phrase from the interview scripts and grouped them by related ones. After that, there are !ve groups of valuable keywords and phrase.

AXIAL CODING

Key Concepts Discovered 1. Kinds of Information

Everyday Life Information Specialised Information Interested Information

2. Process of Use Collecting > Managing > Using

3. Collecting Methods and Tools Bookmarking, Capturing, Other Programme Mobile, PC, Web Cloud

4. Time to Use Immediately, Short-term, Long-term

5. Type of Re-using Reviewing, Sharing, Recreating


SELECTIVE CODING


This chart is a result of the selective coding.

SELECTIVE CODING

Findings 01. Everyday Life Information

These kinds of information are used(viewing, sharing) in a comparatively short time after collecting. These are not classi!ed, because mostly not signi!cant information. However, for quick access and use, collecting method is simple(capturing images) and has spread UI.

02. Specialised Information These kinds of information are used immediately when users create contents collecting them. Therefore, users do collecting, managing and using at the same time. The biggest difference is no matter what kinds of format are, content is managed by subject at one !le.

03. Time to Use & Frequency of Re-use The more information is used immediately, the better managed and re-used it become.

01 02

03

Result According to the time to information is use, the frequency of use is different. The shorter time information is used, the higher usage it become. The efficient use of information means that it used frequently and if time to use the information is shorter, users are able to use information more often and easier to access them.


A"er the selec+ve coding, three keywords about informa+on use process; collec+ng, managing and using are drawn. Than, new 'Web informa+on life cycle model' is designed using these keywords.

SELECTIVE CODING

Life cycle of web information use


KEY VALUES OF ENHANCING THE INFORMATION RE-USING EXPERIENCE.

04. Study Result 4.1. User Experience in Web Information Life Cycle 4.2. Key Values of Enhancing Web Information Use

4. Study Result 4.1. User Experience in Web Information Life Cycle

WEB INFORMATION LIFE CYCLE MODEL

If a cycle of information use becomes short, the information will be used more frequently.

Especially, to shorten the section between collecting and using is important.

Therefore, if the service that supports to manage information as soon as collecting is provided, the rate of information re-use will be higher.

04

4. Study Result 4.2. Key Values of Enhancing Information Use

PROPOSAL OF INFORMATION LIFE CYCLE REDUCTION

04

In this model, three proposal of information life cycle reduction are drawn as below.

01 Collecting and managing at the same time

02 Connection with existing information

03 Managing information at one place

Furthermore, mobile has a potential that adds user’s context to information and it assists users to access information frequently and easily. Therefore, this report focuses more on mobile environment.

UX DESIGN

Collecting and Managing at the Same Time

04

Pop-up Window to Tag > Add meta data > Link with PWE Tagging the category at the information when it is been collecting. This managing process supports the information is classi!ed with kinds of information; everyday life, specialised and interested. When users want to use the information, they are able to access well organised one quickly and easily.


UX DESIGN

Connection with Existing Information

04

Project Note When managing the specialised information, this concept provide a space where variety format of contents are at one project note. Users can add new information to existing one are related with new one. At specialised category in Mobile PWE Service, users are able to classify images, text and bookmarks with same subject.


SERVICE

Managing Information At One Place.

04

Mobile PWE(Personalised Web Environment) Service If all information that users collect from the web are at one place, users do not need to look for the information all over the place. Current PWE service operated portal sites provides only curated information created others. Therefore, service that user can collect and manage their information is required.


DESIGNING UX OF PERSONALISED MOBILE WEB SERVICE FOR ENHANCING THE RE-USE OF INFORMATION EXPERIENCE.

05. UX Design for Personal Mobile Web Service 5.1. Purpose of Service and UX Concept 5.2. Information Architecture 5.3. UX Flow

PURPOSE OF SERVICE

To provide service to users are able to use web information efficiently at mobile environment. To improve current ‘Personalised mobile web service’ for enhancing the re-use of information experience.

5. UX Design for Personal Web Service 5.1. Purpose of Service and UX Concept 5.2. Information Architecture

UX CONCEPT

To reduce the life cycle of web information use. > Collecting and managing at the same time > Connection with existing information

05

INFORMATION ARCHITECTURE

COLLECTING AND MANAGING

01 Capture image

05 5. UX Design for Personal Web Service 5.3. UX Flow

02 Window is popped up to tag

03 Select the relevant category

01

02 03 GO TO

THE MOBILE PWE SERVICE

MANAGING AND USING

05 5. UX Design for Personal Web Service 5.3. UX Flow

04

05 06

07

04 Home screen of Mobile PWE

05 Tap the category to manage more

06 Drag the content to project note

07 Users can add contents to relevant note

THE END, THANK YOU.

GOWOON JEONG 20120107 | [email protected] SADI MDES EXPERIENCE DESIGN 05 AUG 2013