7-punjab meat company

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Pakistan ~ Emerging Halal Meat Hub    L   a    h   o   r   e    M   e   a    t    C   o   m   p   a   n   y  ,    P   u   n    j   a    b Dr. Hamid Jalil Lahore Meat Company Govt. of Punjab, Pakistan [email protected], ceo@lahoremeatcompany.org www.lahoremeatcompany.org Ph.92-42-36370661-3

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Page 1: 7-Punjab Meat Company

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Pakistan ~ Emerging Halal Meat Hub

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Dr. Hamid Jalil

Lahore Meat Company Govt. of Punjab, [email protected], [email protected]

www.lahoremeatcompany.org

Ph.92-42-36370661-3

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Natural Resource Scenario

Water

livestock

Agriculture

Market

Domestic

Geographic

Comparative Advantage

Interventions

Integrated Halal Meat Value Chain

Punjab Govt.,s Initiatives

Halal Meat Hub

Sequence

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Water

Land of Rivers ~ World's largest and unified irrigation system

Irrigation water availability ~ 103.5 million acre feet

Avg Regular Winter & Summer Rains ~ 240mm

Climate

Four Seasons

Diversified Topography~ Plain, Desert, Pasture, Mountains

Economic Survey of Pakistan 2009-10

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Livestock

Million Heads

Pakistan has various breeds and classes of livestock

Almost 1:1 ratio of humans & livestock population

World's 3rd largest livestock population

Livestock growing @ 4.2% against human growth of 2.9%

Livestock feeding ~ 100% Halal & Agro-based

Economic Survey of Pakistan 2009-10

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Agriculture

Pakistan is agro based economy

Agriculture land ~ 22 million hectors

Wheat, Rice, Cotton, Sugarcane & Oil Seeds are main crops

Grains, agro-industrial by products & grazing lands are the source of

livestock feeding

Million TonsMajor Crops Production

Economic Survey of Pakistan 2009-10

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Domestic Market

Population / consumers ~ 160 million

Population over 5 million ~ more than 10 cities

Consumers use 100% Halal products

Increasing trend of meat & value added products

Scope & trend of integrated food value chains

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Direct neighbors ~ Iran, Afghanistan, China, India

Allows sea route to China, Afghanistan, Central Asian States

Regional Halal market of more then 360 million consumers

Regional Market

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Global Halal certified trade $3,000 billion p.a.• Food & beverages 45%

• Pharmaceutical 22%• Halal meat 16% ($ 440 billion)• Cosmetics 10%• Gelatin 7 %

Pakistan’s share 0.26%($114 million)

Major Markets:

UK, France, Malaysia, Saudi Arabia, Egypt, Iran, Afghanistan, Turkey,Gulf countries, Africa, etc…

Pakistan's focus :

• Processing & value addition

• Global compliance standards

• Brand -------- “Halal Pakistan”

Global Market

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Comparative AdvantageChina

• Large domestic market

• Religious limitations• Limitations to ensure Halal animals feeding & slaughtering

India

• Large domestic market

• Multi-religious society (Cow, etc.)• Limitations to ensure Halal animals feeding & slaughtering

South America

• Limitations to ensure Halal animals feeding & slaughtering

Pakistan

• 100% Halal animals feeding & slaughtering• Practicing Islamic society• Animal loving people ~ Livestock rearing a way of life & livelihood

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Halal feedingDisease free

No residual effect

Hygienic, Healthydomestic & export

supply

State of the ArtSlaughtering &

Processing

Integrated Halal Meat Value ChainPunjab Model

ProcessingProduction Marketing

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• Establish nucleusfarms

• Registration ofexisting herdsaround nucleusfarms

• Distribution offemale units toregistered farmers

• Standard’s

compliance

• Backward &

forward linkage

• Technical services& training

• Insurance

coverage• Partial sharing of

interest on projectloaning

• Receiveinsurance &

technicalservices

• Contractualobligations

• Compliance ofstandards

InvestorMeat Company

FacilitationSmall

Farmer

Mutton Production Model

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Saving Buffalo Male Calves

Triggering commercial meat production system

Ensuring meat production under compliance regime(Disease, Antibiotic & chemical free animals, Halal feeding,Food safety)

Incentive package ~ Insurance, vaccination, technicalservices & Rs. 3200 / head

Save the Calf 

Scheme

Registration of low producer / non descript cattle innon dairy areas

Insemination with exotic beef semen

Technical services & training

 Beef Cross

 Breeding

Beef Production Model

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Government of Punjab InvitesPotential Investors

Institutional reforms Establishment of food safety agency

Regulatory frame work

Certification system ~ Compliance of International standards (Halal

animal feeding, Disease free animals, No antibiotic residual effect, Halalslaughtering, HACCP & ISO etc.)

Incentive to investors

Incentives for meat production farming

Public- Private partnership for 36 Districts Slaughterhouses

Halal Industrial Parks

 – Join Red Meat Revolution for Boosting Economy ~ CaptureDomestic & Global Halal Meat Market

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