7. swot äriplaanis

Majandus ja ettevõtlus gümnaasiumis 2010

1. LÜHIKOKKUVÕTE ehk äriidee ja selle esitaja lühike tutvustus

2. Ettevõtja andmed 3. TOODE / TEENUS 4. TOOTMINE 5. TURG

6. SWOT – ANALÜÜS 7. HINNAKUJUNDUS 8. KONKURENTS 9. TURUNDUSSTRATEEGIA 10. JUHTIMINE JA PERSONAL 11. KÄIVITAMISE KALENDERPLAAN 12. FINANTSPROGNOOSID

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SWOT-analüüs. Arno Kaseniit

S- strengths W –

weaksnesses O –

opportunities T - threats

Tugevused Nõrkused Võimalused Ohud

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SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.


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http://en.wikipedia.org/wiki/Strategic_planning

http://en.wikipedia.org/wiki/Project

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Albert_S_Humphrey

http://en.wikipedia.org/wiki/Fortune_500

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Strengths: characteristics of the business or team that give it an advantage over others in the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

Opportunities: external chances to make

greater sales or profits in the environment. Threats: external elements in the environment

that could cause trouble for the business.


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SISEKESKKOND Tugevused Nõrkused

VÄLISKESKKOND

Ohud Võimalused


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Kuidas kasutatakse oma tugevusi nende

võimaluste realiseerimisel

eelisteks

Kuidas vältida nõrkuste arenemist

tegelikeks ohtudeks

Kuidas kasutatakse tugevusi

ohutegurite mõju

vähendamiseks

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Kuidas ületada nõrkused ja arendada

võimalused eelisteks

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The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain.

SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.

External factors – The opportunities and threats presented by the external environment to the organization. - Use a PEST or PESTLE analysis to help identify factors


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PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

Some analysts added Legal and rearranged the mnemonic to SLEPT;

inserting Environmental factors expanded it to PESTEL or PESTLE, which is popular in the United Kingdom.


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http://en.wikipedia.org/wiki/SWOT_analysis

http://en.wikipedia.org/wiki/PEST_analysis

7. swot äriplaanis

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