a brand called minmin

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A Brand Called Minmin By Minmin Luo [email protected]

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Page 1: A Brand Called Minmin

A Brand Called

Minmin

By Minmin Luo

[email protected]

Page 2: A Brand Called Minmin

Minmin was born and raised in Hangzhou, which is

located in the east-coast of China.

A former capital of China, Hangzhou is famous for its natural

beauty and historical and cultural heritages.

About 180 kilometers to Shanghai.

Page 3: A Brand Called Minmin

Minmin was very shy but hard-working in her high school.

She made only one friend in high school…

She got an excellent score in the National College Entrance

Examination (Gaokao), and could be admitted to the best university in

Hangzhou.

But she declined the offer.

She was thinking of a Change in her life…

Page 4: A Brand Called Minmin

At age of 18, Minmin left Hangzhou and flew across more than half

of the country to Chongqing for undergraduate study all by herself…

She went to Sichuan International Studies University(SISU),

which is the only college in southwest China specialized in

international studies and foreign language teaching.

Page 5: A Brand Called Minmin

In this dynamic city, Minmin changed…

She joined the University Broadcasting Station and was elected to be the President of

Public Relations division.

She worked as an interpreter at 2007 US-China Business Matchmaking Conference

in Chongqing

She was the Master of Ceremonies of her department, and hosted ceremonies in front of

thousands of students and faculty.

She learned Chongqing dialect and made a lot of friends …

Page 6: A Brand Called Minmin

Minmin realized

Lotus flower is not born to be so beautiful

Life favors

Courage, confidence and efforts

Page 7: A Brand Called Minmin

An Ocean Away, A World Apart

When Minmin was 20, she faced another turning point…

As a junior, she was selected from 297 students in her department

to participate in a one-year exchange program to the United

States.

And this time,

She chose to take the offer and made the big leap in her life…

Page 8: A Brand Called Minmin

Minmin went to Dickinson State University, majored in Communications.

This intensive program required 44 credits in one year, but she got 49 with straight A.

She was also intensely involved in all kinds of campus activities…

• Role in the Musical “How to Succeed in Business without Really Trying”

• A member of Theodore Roosevelt Leadership Program

• A World Voices Ambassador selected from 159 international students

• Representative to the 41st Nobel Conference at Gustavus Adolphus College

• Participant to the 11th Annual Worldwide Luminary Series…

Page 9: A Brand Called Minmin

but provided Minmin a big world…

Dickinson is a small town in the US,

Page 10: A Brand Called Minmin

That is why

Minmin pursued her Master’s Degree in

Global Marketing Communication & Advertising

at

Emerson College in Boston

Page 11: A Brand Called Minmin

Minmin found herself enlightened by a marketing era where

the role of consumers and the importance of interactive global

communication had been focused on…

Minmin took courses in Global Brand Management, Global

Marketing Research, Global Marketing Communication Planning,

and Global Public Relations, etc.

Page 12: A Brand Called Minmin

That’s why Minmin chose to come to New York City and

worked as a program sales marketing intern at MTV

Networks International this summer . Not surprisingly, she

found herself enjoy a lot within this industry and

environment, and now she is looking for a job opportunity to

continue this amazing work after the internship…

Page 13: A Brand Called Minmin

The appropriate person fits the

appropriate position.

Thanks for your time and

consideration!