A2 MEDIA – EVALUATIONFOUR KEY QUESTIONS

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use new media technologies in the construction and research, planning and evaluation stages?

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

Write/talk about how your research informed your main task here

What conventions did you observe in your research which you then went on to use in your production?

Why is your production an effective piece?

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Write about how the ancillary texts reinforce the message of the main task

Try to explain how the three texts would work together as a marketing strategy

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Select a few comments from your audience feedback and explain what you have learned from them

You can also refer to verbal feedback given to you by other people

HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

Subdivide this part into sections: Construction Research Planning Evaluation

Remember to explain how you used the technology as a tool to help you create your products

Refer in particular to the way new media (online tools) helped you to share and develop your work through blogging etc.

Outline which technologies you have used in each stage, including: Premiere, Photoshop etc Blogger (including html

embed codes) YouTube Slideshare/Scribd etc Cameras, sound kits etc Any sound editing/music

software Anything else!

A GOOD EVALUATION…

Is concise and simple Is illustrated with examples from the

production and research at every opportunity Uses media terminology and theory Shows good ICT skills in its construction (e.g.

vlog, director’s commentary, Issuu publication, interactive presentation…or any combination)

Refers to online tools such as blogging, YouTube etc as ways of developing the production through research to planning to construction to evaluation