adv420 uniqlo final presentation
TRANSCRIPT
UNIQLO Digital Marketing Strategy
ADV 420Yuemeng Zhong
Company’s background
• UNIQLO is a Japanese company that ensure it provides casual clothes for all kind of people
• Founded in 1984 by Ogori Shoji
Target audience
The main target audience was young people(18-25) ,due to their diverse taste and preferences in fashion. Baby, Children, and Old people.
Big Idea • Big idea: unbelievably light & easy to layer and carry anywhere for
comfortable warmth• Psychological continuity: consistent with brand • Theme: lifestyle • Image: young, energetic free active independent • Attitude: positive encouraging
KPI
1 Direct mail 2 Digital campaigns 3 US website
4 APPs 5 Store
Social Media
Tools and Tactics
• Low price sale • High quality • Attract young people • Media Advertising • Blogs
Budget for one year• Mobile Optimized Website $50,000• UNIQLO APP $65,000• SMS Text Campaign $55,000• Mobile Marketing Manager $75,000• Contingency $5,000
• Total = $250,000
Goal of UNIQLO 1:Improve product knowledge of women’s bottoms. 2:Positively influence sales.
3:Long lasting impression of LifeWear.
THANK YOU FOR YOUR PARTCIPATION
More information please visit http://www.uniqlo.com/us/toppage-ab.html