2016.06.01

ADWAYS KOREA 전수남

동남아모바일게임시장완전정복현지 마케팅의 첫 걸음

Company Profile

Established 2001

Global Operation

Our Business

Tokyo, japan22 offices+1300App AnalyticsAD PlatformApp Agency

HQOffice

EmployeeBusiness

Company Introduction

PT Adways Indonesia

http://adways-indonesia.co.id/

8 July 2011

Mobile App Marketing

Adways Labs Thailand Co.,Ltd

http://www.th-adwayslabs.com/

24 May 2012

We MarketingMobile App Marketing

ADWAYS VIETNAM CO., LTD

Up Coming Soon

8 May 2015

Mobile App Marketing

Company History

2011

2012

2013

2014

2015

2016

■2011년 7월 - 설립광고에이전시사업스타트

■2012년6월설립-태국내 Google 정식대행사로웹마케팅사업스타트

■2015년6월설립

AppDriver Asia서비스스타트■2015년7월하노이영업소설립

■2015년8월 - Seads서비스스타트베트남최대메신저서비스 Zalo와업무제휴

■2016년5월- 베트남최대통신사Telco,Viettel과 Seads、AppDriver Asia 독점트래픽제공제휴

■2011년 9월 - 소셜미디어사업스타트

■2012년9월 - 게임로컬라이징사업스타트

■2013년3월- 모바일앱제작수주어필리에이트사업스타트

■2013년9월 - 모바일어필리에이트사업스타트

■2014년2월 - 모바일사업스타트

■2015년9월블랙베리메신저광고공식대행사선정

■2014년2월 - Appdriver서비스스타트

■2015년9월 - Seads서비스스타트

■2013년 3월--모바일앱마케팅사업스타트

■2013년 7월 - -LINE프리코인최초대행사선정

■2013년10월 - AppDriverAsia사업스타트

■2015년 1월 - 태국최초사전예약서비스스타트「GeeeksPlay」

■2015년 8월- 비보상CPI광고「Seads」스타트

SEA APP MarketGrowth of mobile app market in SEA countries

Vietnam Thailand Indonesia Malaysia Philippines Singapore

2011 2012 2013 2014 2015App Market 2011~2015

x20.1 x11.1 x10.6 x10.4 X8.5 X6.5

SEA APP MarketingBasic strategy of mobile app marketing

1

2

0Boost

Install

Keep Running

App Launch

Time

Pre-Launch Marketing Get loyal users

Boost Ad Boost app ranking -> Get organic users

Ad networks Keep getting loyal users

0

1

2

Different patterns

1. 소셜미디어마케팅

2. MCN & Influencer 마케팅

Social Media동남아시아지역소셜미디어사용량

TotalPopulation

OverallUsage

(per population)

OverallActiveUsers

MobileUsage

(per overall usage)

MobileActive Users

68M 56% 38M 89% 34M

260M 30% 79M 83% 66M

94M 37% 35M 77% 27M

Social Media

769

234 213 211 201

East Asia Southeast

Asia

North

America

South

America

West

Europe

1 Facebook

2 Facebook Messenger

3 WhatsApp

4 Google +

5 Instagram

동남아시아지역인기소셜미디어, 메신저앱 TOP5

소셜미디어사용량TOP 5 지역

Local Communication Tool

Active rate of TOP social platform BBM

(Source: WE ARE SOCIAL DIGITAL IN 2016)

• 60M users

(40% of mobile users)

• Over 51M MAU

• 73% daily use

• 650M Ad requests/day

Local Communication Tool

• 33M registered users

(70% of mobile users)

• 2nd largest country

• Potential install volume: ~100,000/Day

Active rate of TOP social platform LINE

(Source: WE ARE SOCIAL DIGITAL IN 2016)

Local Communication Tool

Active rate of TOP social platform Zalo

• Over 30M users

(75% of mobile users)

• 400M daily messages

• Popular among young people

(Source: WE ARE SOCIAL DIGITAL IN 2016)

MCN & Influencer소셜미디어인플루언서마케팅

Photo Video

MCN & Influencer예시포스팅

MCN & InfluencerCase Study- Chain Dungeons

compared with a campaign with similar budget and targeting

Finish Tutorial

ROI

E-CPI

300%23%

170%

Other

Other

Other

Other

TotalUsage

(per population)

OverallActiveUsers

MobileUsers

예약

카메라

EC

SNS

Other

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