Social Media Touchpoint Development Project

AISSIGHCI ASSOCIATION OF INFORMATION SYSTEMS

SPECIAL INTEREST GROUP

HUMAN COMPUTER INTERACTION

AISSIGHCI • Academic organization focused on

• Developing networks among those in the HCI field for the discussion and dissemination of information among members

• Promoting research in the area of HCI • 6 official AISSIGHCI conferences

Project Goals 1. Create Facebook and Twitter accounts for

AISSIGHCI • Create accounts with supporting services

– Hootsuite, gmail, google drive, and google calendar

2. Use these accounts to strengthen and extend the AISSIGHCI professional network

• Develop content which helps achieve this goal

3. Provide documentation for the future account managers to easily transition ownership while maintaining content production.

Creation of Accounts • Primary goals

– Maintain consistency in naming and visuals – Connect these accounts through multiple channels

• Found a simple naming convention available on Facebook, Twitter, and gmail.

• Consulted with the client to find an acceptable modification to the logo which more complimentary to the primarily white backgrounds of Facebook and Twitter.

The Accounts

The Accounts

Connecting Accounts • Hootsuite

– Easy to interact with both accounts – Can automate posts

• Google calendar – Has annual events which can be use for both

accounts

• Google Drive – Tables created for organizing relevant links for

cross posting and the accompanying text

Creating Content

• Developing Content Typology – Identified two academic organizations with

successfully Facebook and Twitter accounts • We determined success by scanning the number of

likes, amount of content being produced, and level of engagement

• After determining success, we analyzed several weeks worth of posts on the Facebook and Twitter accounts of both groups and developed a typology for categorized the posts

The Typology

• 5 Main Categories and 13 sub-categories

Typology • Professional

Field – SIGHCI Member

Research – Upcoming

Conferences – Upcoming

Events – Spotlight Pieces – Professional

Achivement

• Brand Awareness – Professional

Endorsement – History – Operations

• Organizational Updates – Tech Updates

• Engagement – Student

Focused – Professional

Development

• Seasonal – Historic Events – Holiday Events

Pushing Content • Frequency of posting and proportion of posts

falling under each category – Developed out of the typology data

• Developed a posting schedule – Three weekly posts on Facebook

• Monday, Wednesday, and Friday at noon

– Three weekly posts on Twitter • Monday, Wednesday, and Friday at noon

– This is a minimum posting schedule • Does not account for Seasonal Posts and

sharing/retweeting

Professional Field • Most common postings

– Accounts for roughly 70% of posts • SIGHCI Member Research

– Research which has at least one SIGHCI member author

• Upcoming conferences – Post information regarding any HCI relevant

conferences – Focus primarily on AISSIGHCI conferences with

multiple messages and reminders • Spotlight pieces

– Short bio posts on members of the HCI field – Focus primarily on AISSIGHCI members

• Professional Achievement – Posts acknowledging important work or awards given

to professionals in the HCI field

Brand Awareness • Less frequent posts

– Can function as a fill post if one unavailable or more posts are needed

• Professional Endorsement – Instances an HCI professional mentioning

AISSIGHCI or an official AISSIGHCI conference • History

– Posts regarding the history of AISSIGHCI – Different from anniversary posts

• Operations – Posts regarding conference preparation and

other organizational business

Engagement • Second most common type of posts

– Constitutes roughly 30% of posts

• Student Focused – Professional opportunities for students – Invitations to participate in events – Posts beneficial to student’s development

• Professional Development – Professional opportunities for those in the HCI

field • Not conference opportunities

– Posts beneficial to academic teaching practices

Organizational Updates and Seasonal Posts

• Tech Updates – Info regarding any changes, downtime, or

functional issues with the AISSIGHCI website or social media accounts

• Seasonal Posts – Historic Events

• Posts recognizing important events in the history of HCI

– Holiday events • Posts regarding holidays or other culturally note

worthy days

Building the Network • Liking and following fellow AISSIG

organizations • Sent out invitations emails to AISSIGHCI

members • Messaging related organizations (e.g. AIS

student chapters) inviting them to engage with the social media accounts.

Deliverable Documentation • Data regarding social media account analysis

for NCA and SIGGRAPH – Data interpretation for posting guidelines

• Example posts for each category • Directions for using the interfaces for

Hootesuite, Facebook, and Twitter • Email templates for contacting Spotlight poste

candidates • Message templates for connecting with other

related social media accounts or groups

Social Media Account Transition • 12 month automated posting plan

– A set of 4 automated Facebook posts per month and 8 automated Twitter posts per month

• Spotlight • Seasonal • AISSIGHCI Member Research

– Ensures content in the event that the social media account manager does not update the accounts with new content

• A Google Calendar with the Seasonal posts listed as annual events – Easy resource for producing automated posts

several months in advance

Social Media Account Transition • Documents for easy organization of posting

data with accompanying instructions – Links – Posting text – Posting dates

• Collection of relevant SIGHCI member research, papers, publications, etc. for easy production of content

• Collection of relevant hashtags and their uses

Thank you

Questions?