2016 place conf: case study - 4eg

Proprietary and confidentialSeptember 21, 2016

|Customer Visits & Marketing PersonalizationThe Virtuous Circle

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Agenda

► Intro► Zenreach► 4EG► Challenge► Solution► The Process► Implementation► Personalized Automated Marketing► Results► Future Plans…

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Intro

Founded in 2013, Zenreach delivers WiFi-powered automated marketing proven to bring customers back. We partner with media companies, publishers & agencies to deliver a simple, compelling offering to their local and national clients.

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Intro

- Charles Dampf, General Manager, PS450

ZENREACH

• Email marketing measured by walk-through rates

• Return customer = success

OLD WAY

• Email marketing measured by click-through rates

• Open email = success (and pray that it works)

“We can measure which specials and offers are most effective. Zenreach captures what no other technology out there has been able to show. We see exactly how many people return to our restaurant as a result of an email, which means we can measure which specials and offers are most effective in bringing people back. All around, it's much easier than ConstantContact. We love it!

Intro

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Intro

Founded in 2007, Four Entertainment Group (4EG) is a privately held company formed to acquire, develop, manage and produce a powerful synergy to its thriving, unique bars and restaurants throughout the greater Chicago and Cincinnati.

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Intro

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The Problem

Challenges Facing 4EG : No systematic email collection across locations, nor

automated, cost effective way collect emails.

Historically, email collection was unstructured: used to raffle-off tickets to major area sporting events.

The collection process was inefficient and manual, and did not produce the desired collection numbers.

Even after emails added into their system, there was no easy way to communicate with customers.

No way to understand their customers (demographics, social) nor distinguish new customers from old.

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The Opportunity

4EG was Seeking To Accomplish: Significantly expand customer loyalty program

Improve / automate email collection process

Rebuild / enhance customer communication

Better understand their customers:o Demographic profileo Visitation history

Increase repeat visits

Grow revenue

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The Process Partnered with Zenreach

Deployed Zenreach-powered WiFi across 14 Locationso Utilized 14 New Asus Routers

Created 14 custom location portals

Set-up 50+ Smart Emails, 60+ Email blasts

Launch process:o > 1 day per locationo Less than 1 week total for all 14 locations

Up for over 2 years

How 4EG Uses Zenreach

Customer Insights

4EG Total Audience Insights

Visit History Age Gender Location

Automated Marketing

Insight-Driven Targeted Marketing

Customer Insights

4EG Individual Customer Insights

Personalized Marketing

Insight-Driven Targeted Marketing

Results Insight-Driven Targeted Marketing

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Results Key Observations:

4EG dramatically increased customer contacts and total CRM size

4EG dramatically increased customer engagements & Communication

4EG leveraged automated demography and geography data to dramatically improve messaging targeting, relevancy & response rates

4EG realized never-seen-before proof of marketing performance – measured by verified visits and revenue

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Future Going Forward:

Continue to Automatically build CRM through Zenreach Platform

Begin to leverage new mobile contact paths: SMS and Social

Further leverage the enormous amount of location / visitation and demographic data in our manual email blast creation…

Bring manual email insights and results into the automated messaging world

Deliver messages to my customers @ other locations???

Thank You!www.zenreach.com

mike@zenreach.com