決賽簡報檔_樹德科技大學行銷管理系_椰子的提煉，讓您身體加油

椰子的提煉 讓你的身體加油

Without Burden From B M CWithout Burden From B M C

NutricelVIRGINCocos

OIL

Cocos

Introducti

on

Origin of B

rand

nutritious + cell = ？

Competitor

Nutrilite - NT$1800

direct sales marketing, get Membership,bought from the store or online shopping

Nature Made-NT$399

Can be bought from any 7-11& pharmacy

What are Difference between and my Competitors in Product?

1. Slow down the formation of Free Radicals2. Parity Price, let everyone can afford it3. Is also slow down the aging speed while you are losing weight (Thus! It make lot of women like it even more ^_^ )

Product

Lauric acid

caprylic

acid

capric acid

Pricing PlaceProduct Promotion

Product Pricing

Pricing

NT $ 650

Penetration Pricing Well Worth It’s Value

PromotionPlace

Place

PromotionProduct Pricing

Channel Name Price NT$ Directions

NT$ 1800 (3 bottles) Lower the Price

NT$630 Online Shopping

NT$ 650~680 Easy to buy

Place

Product Pricing Promotion

Promotion – DM in FB

Place

HTTP://WWW.FACEBOOK.COM/GROUPS/NUTRICELVIRGINCOCOSOIL

35%65%

Health Product

Mainly Customers

Womenwho aged 33~40

Potential Customers

Women who aged 25~32

Purchase Reason

1.Good health2.Slow down aging problem3.Parity price

Short Term Target – TV Station & FB- Momo TV station & FB

- Promote product - Discount by buying more bottles

Action Plan

Long Term Target – Slotting on Every Pharmacies - Commision - Having a good relationship

- Cooperation with the pharmacies around Taiwan

Item Directions Price NT$ Amount Total

Cost cost、 Freight fees、 Tax 400/tin 1,000box

(160,000/tin) 64,000,000

Promotion DM 1.6/leaf 24,000/leaf 14,800

Slotting Fee Slotting Fee 400,000 Watsons&DingDing 800,000

TV Station Momo TV(650*30

%)*n=195n

Pumping Interest 30% 4,680,000

Mixed FeesMeals fees, Traffic fees, Stationery

- - 100,000

Total 69,594,800

Operating Costs

Target Consumers (aged 33-44) males 4,227,997*35% Sales Ratio*Estimated percentage of purchase 0.1%

Target Consumers (Aged 33-40) Females 4,177,576*65% Sales Ratio*Estimated percentage of purchase 0.5%

+=

Sales Forecast & Net Profit

= Males 14,797 +Females 135,771= 150,568*Unit Price 650= 97,869,200

Sales Forecast 97,869,200 – Cost 69,594,800

= Net Profit 28,274,400

THE END