associate account strategist dalia jankevičiūtė · 2018. 5. 15. · confidential + proprietary...

Proprietary + Confidential

Dalia JankevičiūtėAssociate Account Strategist

Proprietary + ConfidentialProprietary + Confidential

Online Consumer Behaviors

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

Proprietary + Confidential

Confidential & Proprietary

Proprietary + Confidential

“Non-line” shoppers today are more informed, purposeful, and better prepared than ever before.

Proprietary + Confidential

Confidential + ProprietaryProprietary + Confidential

Curious Demanding ImpatientExpecting to get useful advice

and answers about the big stuff and the small stuff.

Expecting personal relevance, even with less effort on our part.

Expecting the ability to act right now, and get right now.

shopping lists near me same day delivery

Proprietary + Confidential

HELPFULPERSONALAMICABLE

Proprietary + ConfidentialProprietary + Confidential

Intent

Google Duplex Demo from Google IO 2018

Proprietary + ConfidentialProprietary + Confidential

Discoverability drives loyalty

Mass messages are meaningless

Friction meansfailure

Consumer expectations are accelerating faster than ever

Proprietary + ConfidentialProprietary + Confidential

E-Commerce Trends

Proprietary + ConfidentialProprietary + Confidential

Intent

Internet Retailing: Putting Lithuania in a Regional Context 2012-2017

Proprietary + Confidential

Lithuania: Internet Retailing Breakdown 2017 and % CAGR 2012-2017

Proprietary + Confidential

Intent

Internet Retailing in Lithuania: Top Companies 2017 and % CAGR 2012-2017Retail Value RSP including Sales Tax USD million

Proprietary + ConfidentialProprietary + Confidential

Intent

Source: http://ec.europa.eu/eurostat/statistics-explained

Enterprises advertising on the internet, 2016 (% enterprises)

Proprietary + ConfidentialProprietary + Confidential

Intent

Source: http://ec.europa.eu/eurostat/statistics-explained

Web sales to own country and other EU countries, 2016 (% enterprises)

Proprietary + ConfidentialProprietary + Confidential

Purchasing Patterns

Proprietary + ConfidentialProprietary + Confidential

The Smart Shopper (LT)

Source: The Consumer Barometer Survey 2014/15

Proprietary + ConfidentialProprietary + Confidential

Source: The Consumer Barometer Survey 2014/15

Proprietary + ConfidentialProprietary + Confidential

What are 3 most important factors that influence your purchasing choice?

Source: The Consumer Barometer Survey 2014/15

The Local Shopper (LT)

Proprietary + ConfidentialProprietary + ConfidentialThe International Shopper (LT)Why did you purchase the product online from abroad and not from within your

country?

Source: The Consumer Barometer Survey 2014/15

Proprietary + ConfidentialProprietary + Confidential

What type of product have you ever purchased online from abroad?

Source: The Consumer Barometer Survey 2014/15

Proprietary + ConfidentialProprietary + Confidential

Tips for E-Marketers

Serve the right message to the right people at scale

Find and reach the right people across all channels

Ensure seamless experiences for customers at each stage of the

journey

Be usefulBe there

Proprietary + ConfidentialProprietary + Confidential

Speed is the “must-have”

There is a huge opportunity to delight users through speed and increase conversion rates.

I-WANT-TO-DOmoment

I-WANT-TO-GOmoment

I-WANT-TO-KNOW

moment

I-WANT-TO-SEEmoment

I-WANT-TO-BUYmoment

Retail’s biggest opportunity is in the smallest moments

Proprietary + Confidential

Proprietary + ConfidentialProprietary + Confidential

EMAIL

SOCIAL

VIDEO

MOBILE SEARCH WEBSITE

DESKTOP

IN-STORE

Put the customer at the center of your marketing strategy

Proprietary + Confidential

Thank You