blogweet_blackberrys #bangon influencer campaign
Post on 26-Jan-2017
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#BANGON - Feb 19,2016
OBJECTIVEBlackberrys launched its line of men’s innerwear & the launch of the same had to be done with a huge wave
The product launch needed to have maximum participation from the audience
CAMPAIGN SUMMARYIdea
To create and promote a funny VOX POP in which women would be asked questions around men’s underwear
Execution A VOX POP was made in Delhi where women were asked about men’s underwear. It was also promoted which achieved more than 2.4 million views. On Twitter, as part of the quirky campaign that it was, we asked tweeps about the colour of their underwear, in a contest, leading to 800 participants using #tag- #BangOn
RESULTS#BangOn
Campaign Summary Statistics
No. of tweets 6302
Total Impressions 62,849,112Total Reach 3,691,596Contributors 845
CAMPAIGN HIGHLIGHTS
Thank you!
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