can usage statistics lend a helping hand?

Can usage

VRA | March 18, 2010

Elizabeth Darocha Berenz,Outreach and Instruction Librarian

statistics lend a helping hand?

Agenda

I. What usage statistics can do for you

II. How to translate your usage statistics

III. Other data sources that can help you make your case

IV. Moving forward

I. What usage statistics can do

for you• Prove level and growth in use of visual

resources

• Assess impact of training sessions

• Show who is using resources, in what courses

• Show cross-campus use

Usage trends

Assessing impact of training

ARTstor Training

Who is using these resources?

Who is using these resources?

Show Cross-Campus Use with IP Reports

II. Translating usage statistics

for campus administrators

What is COUNTER*?

• Standardized usage statistics for e-resources

• Focus on text-based resources

• Various Codes of Practice

*Counting Online Usage of Networked Electronic Resources, www.projectcounter.org

Required COUNTER reports for Release 3 of COUNTER code of practice for Journals and Databases

• Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal

• Journal Report 2: Turnaways by Month and Journal

• Journal Report 5: Number of Full Text Article Requests by Year and Journal

• Database Report 1: Total Searches and Sessions by Month and Database

• Database Report 2: Turnaways by Month and Database

Non-Text Resources do not have Full-Text Articles (or Journals!)

• Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal

• Journal Report 2: Turnaways by Month and Journal

• Journal Report 5: Number of Full Text Article Requests by Year and Journal

• Database Report 1: Total Searches and Sessions by Month and Database

• Database Report 2: Turnaways by Month and Database

The only COUNTER-compliant type of use for non-text resources: Search

• Database Report 1: Total Searches and Session by Month and Database

Majority of ARTstor’s use comes from Image Requests, not Search

Image Requests, 47%

Search, 27%

Other, 26%

The Missing Metric:

Non-Text Full-Content Unit

Request

• For non-text media

• Images, Audio, Video

• Full-Content Unit

• Non-Text Equivalent of Full Text Article

• Request

• View, Download, Print, E-Mail…and Stream

Measuring other kinds of use

Image Requests, 47%

Search, 27%

Other, 26%

Complex online environments

III. Other helpful data sources

Other data sources that can help make your case

Surveys

• Develop internal user surveys to measure who is using resources, trends, areas of satisfaction/dissatisfaction

• Track interactions with those you support

• Measure volume of support (trends)

• Track main issues/needs of users (to guide training programs)

Tracking Faculty Use

• Most common use of ARTstor by faculty is for in-class presentation

• 88% of faculty use ARTstor for instruction in the classroom

• Most popular tools for in-class presentation are PPT or Keynote

• 79% use PowerPoint or Keynote to display images during lectures

Case Study in Faculty Use: Which activities are tracked

Activity Tracked in ARTstor usage?

1. Search, view and download images Yes

2. Arrange images in PowerPoint presentation

No

3. Give lecture using PowerPoint presentation

No

4. Load PowerPoint presentation to Blackboard for student study

No

5. Use the same PowerPoint lecture the following semester

No

IV. Steps forward

• Heighten awareness about usage statistics reporting

• ARTstor presentations highlighting this issue: What Counts: Assessing the Value of Non-Text Resources (Charleston, Nov. 2009); NASIG presentation June 2010

• Highlight similarities to COUNTER ‘article requests’

• “Access” group: searches, image requests, etc.

• Define “Other” to stakeholders

• ARTstor has been engaging COUNTER, OCLC and other members of the non-text resource community to work towards multimedia COUNTER reports

Steps forward