can usage statistics lend a helping hand?
DESCRIPTION
Elizabeth Darocha Berenz, Outreach and Instruction Librarian at ARTstor, presentation at VRA 28 Atlanta.TRANSCRIPT
Can usage
VRA | March 18, 2010
Elizabeth Darocha Berenz,Outreach and Instruction Librarian
statistics lend a helping hand?
Agenda
I. What usage statistics can do for you
II. How to translate your usage statistics
III. Other data sources that can help you make your case
IV. Moving forward
I. What usage statistics can do
for you• Prove level and growth in use of visual
resources
• Assess impact of training sessions
• Show who is using resources, in what courses
• Show cross-campus use
Usage trends
Assessing impact of training
ARTstor Training
Who is using these resources?
Who is using these resources?
Show Cross-Campus Use with IP Reports
II. Translating usage statistics
for campus administrators
What is COUNTER*?
• Standardized usage statistics for e-resources
• Focus on text-based resources
• Various Codes of Practice
*Counting Online Usage of Networked Electronic Resources, www.projectcounter.org
Required COUNTER reports for Release 3 of COUNTER code of practice for Journals and Databases
• Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal
• Journal Report 2: Turnaways by Month and Journal
• Journal Report 5: Number of Full Text Article Requests by Year and Journal
• Database Report 1: Total Searches and Sessions by Month and Database
• Database Report 2: Turnaways by Month and Database
Non-Text Resources do not have Full-Text Articles (or Journals!)
• Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal
• Journal Report 2: Turnaways by Month and Journal
• Journal Report 5: Number of Full Text Article Requests by Year and Journal
• Database Report 1: Total Searches and Sessions by Month and Database
• Database Report 2: Turnaways by Month and Database
The only COUNTER-compliant type of use for non-text resources: Search
• Database Report 1: Total Searches and Session by Month and Database
Majority of ARTstor’s use comes from Image Requests, not Search
Image Requests, 47%
Search, 27%
Other, 26%
The Missing Metric:
Non-Text Full-Content Unit
Request
• For non-text media
• Images, Audio, Video
• Full-Content Unit
• Non-Text Equivalent of Full Text Article
• Request
• View, Download, Print, E-Mail…and Stream
Measuring other kinds of use
Image Requests, 47%
Search, 27%
Other, 26%
Complex online environments
III. Other helpful data sources
Other data sources that can help make your case
Surveys
• Develop internal user surveys to measure who is using resources, trends, areas of satisfaction/dissatisfaction
• Track interactions with those you support
• Measure volume of support (trends)
• Track main issues/needs of users (to guide training programs)
Tracking Faculty Use
• Most common use of ARTstor by faculty is for in-class presentation
• 88% of faculty use ARTstor for instruction in the classroom
• Most popular tools for in-class presentation are PPT or Keynote
• 79% use PowerPoint or Keynote to display images during lectures
Case Study in Faculty Use: Which activities are tracked
Activity Tracked in ARTstor usage?
1. Search, view and download images Yes
2. Arrange images in PowerPoint presentation
No
3. Give lecture using PowerPoint presentation
No
4. Load PowerPoint presentation to Blackboard for student study
No
5. Use the same PowerPoint lecture the following semester
No
IV. Steps forward
• Heighten awareness about usage statistics reporting
• ARTstor presentations highlighting this issue: What Counts: Assessing the Value of Non-Text Resources (Charleston, Nov. 2009); NASIG presentation June 2010
• Highlight similarities to COUNTER ‘article requests’
• “Access” group: searches, image requests, etc.
• Define “Other” to stakeholders
• ARTstor has been engaging COUNTER, OCLC and other members of the non-text resource community to work towards multimedia COUNTER reports
Steps forward